Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

2024 Google Leak Basics: What Companies Should Know

What Is the Google Leak, and What Does It Include?  On May 27, 2024, Rand Fishkin and Mike King made

Passing on the Spam: A Quick & Dirty Recap of Google’s Recent Updates

In some ways, doing research online has become more difficult. Partly, because there’s just so much junk to wade through.

Riding the AI Content Creation Wave with EVG Media

Inarguably, one of the burning questions of the content creation world is how to respond to the rise of widely

The Brand-Building Value of Content Marketing

When considering the value of content marketing, businesses tend to focus on quantifiable performance indicators—think social media engagement numbers and

Benefits of a Business Blog in 2024

In 2024, it seems like every business has a blog that’s churning out content. Adding another complication into the mix,

EVG Media Welcomes Allison Mertens as Marketing Director

EVG Media Welcomes Allison Mertens as Marketing Director

Greenville, SC – January 30, 2024 – EVG Media, a global digital strategy company based in Greenville, SC, is pleased

A Website Content Creator’s Guide to Using H Tags

What Are H Tags? H tags, also known as headers, are HTML elements used to organize web page content. They

Examples of Content Licensing from EVGMedia and Our Partners

You probably see it more often than you realize — a company has won an award and uses a badge

Don’t Morph Yourself: Get a Copy Editor

As a college freshman, I rose earlier than my roommates, and in an effort to be considerate, I frequently got

Should You Use Stock Images in Your Content Marketing Efforts?

Stock images can be quite useful when it comes to content marketing. They provide companies with a convenient and often

How to Utilize Influencer Marketing in Your Earned Media

No doubt you’ve seen products sponsored by popular home chefs, DIYers, and other creators while scrolling through Instagram or Facebook.