Today we posted the best ever results in SEAT,SA's 73-year history, despite a year of global challenges and huge contrasts for the automotive industry.
🚀 That’s quite an achievement in the current climate of uncertainty, but we managed to get there thanks to three things: the record-breaking performance of CUPRA, the return to growth of the SEAT brand and the efficiencies we’ve implemented thanks to our transformation strategy.
📈 Our company’s annual turnover reached a record 14.3 billion euros and an operating profit of an all-time high of 625 million euros in 2023.
These outstanding results represent a big step on our journey towards sustainable profitability. But right now, we can’t afford to be complacent.
If 2023 was the year we accelerated our transformation, 2024 will be the year in which we need to maximise profitability and increase our return on sales, while continuing to deliver on quality.
There are risks ahead, but plenty of reasons to be confident that we can turn those risks into opportunities. The SEAT brand is in great health and will continue to play a key role in meeting our profitable growth. Next year, our most popular models, the SEAT Ibiza and the SEAT Arona will get a new facelift (and let’s not forget that this year the Ibiza celebrates its 40th anniversary!).
The growth of CUPRA has been relentless and will continue to be crucial to our transformation and our future profitability. Now, CUPRA is ready for the next chapter with the arrival of new models: The launch of the CUPRA Tavascan and CUPRA Terramar, which will help us to build an even stronger portfolio.
🇺🇸 We also confirmed a big moment for CUPRA: we are ready to make the dream of building a truly global brand come true and, by the end of this decade, we will officially launch CUPRA in the U.S. market.
⚡️ Our journey of transformation is moving at pace as we work towards our #electrification goals and continue to transform the future of mobility. We know it won’t be easy to achieve our ambitions, but the results we posted today show that we are definitely on the right track.
Congratulations to everyone who contributed to these record-breaking results. Now, let's think big, keep up the pace and work together to make 2024 the best year in the history of SEAT S.A.! 🤟🏻
#InspiringFromBarcelona
