Growth Marketing Director

Role Profile: Growth Marketing Director

Position: Marketing Director

Location: Madrid, Spain

Ouro is a global, vertically-integrated financial services and technology company dedicated to the delivery of innovative financial empowerment solutions to consumers worldwide. Ouro’s financial products and services span bespoke prepaid, debit, cross-border payments, and loyalty solutions for consumers and enterprise partners.

Ouro's flagship product Netspend provides prepaid and debit account solutions that connect customers with secure, convenient access to global payment networks so they can manage their money and make everyday purchases. With a nationwide U.S. retail network, customers can purchase and reload Netspend products at 130,000 reload points and over 100,000 distributing locations.

Since Ouro's founding in 1999 by industry pioneers Roy and Bertrand Sosa, Ouro products have processed billions of dollars in transaction volume and served millions of customers worldwide. The company is headquartered in Austin, Texas with regional offices around the world. Learn more at www.ouro.com

Responsibilities:

• Develop and execute comprehensive digitally centric acquisition and retention marketing strategies that are aligned with Ouro’s aggressive business objectives and growth targets.
• Lead the creation of brand positioning and messaging that resonates with target audiences.
• Analyze market trends and competitor activities to identify opportunities and threats.
• Oversee the planning, execution, and optimization of profitable, CAC efficient digital acquisition and retention multi-channel marketing campaigns, including SEM & SEO, app store demand generation and optimization, digital, social media, content and lifecycle marketing and, email., and events.
• Ensure consistent brand messaging across all marketing channels and materials.
• Measure and report on the performance of marketing campaigns, assessing ROI and relevant KPIs (CAC, LTV, payback, etc.).
• Build, manage, and mentor a high-performing marketing team.
• Foster a collaborative and innovative team environment that encourages professional growth.
• Establish clear goals and performance metrics for the marketing team.
• Ability to marry data, strategy, creative insights to deliver and execute against performance goals.
• Develop strategies to attract and retain customers, leveraging data-driven insights to optimize the customer journey.
• Implement customer segmentation and, targeting strategiestargeting, and positioning strategies to enhance conversion and engagement.
• Work closely with the sales and product teams to ensure alignment and support for customer acquisition initiatives.
• Strengthen the Ouro’s brand presence and reputation in the fintech industry. Manage relationships with media, influencers, and other external stakeholders.
• Oversee public relations efforts, including press releases, media kits, and speaking engagements.
• Deliver comprehensive presentations to communicate strategy and results of omnichannel, full funnel advertising campaigns to stakeholders.
• Lead the ideation and execution of innovative, best-in-class acquisition and retention initiatives to test lift through an analytical lens.
• Ensure marketing systems, operations, and automation are functioning in unison with objectives and resources.
• Source, vet, negotiate, and manage key partner relationships to expand initiative and explore efficiencies.
• Develop and manage the marketing budget in tandem with forecasting performance monthly, quarterly, and yearly to ensure efficient allocation of resources.
• Track expenditures and optimize spending to maximize ROI.
• Identify and establish strategic partnerships and collaborations that enhance marketing efforts and drive growth.
  
  

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred. preferred.
• Minimum of 10 years of marketing experience, with at least 5 years in a leadership role within the fintech or financial services industry.
• Fintech experience is a strong plus; alternatively, experience in highly competitive subscription (eg: telco, wireless, cable, etc.) verticals. Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong understanding of digital lifecycle (acquisition, conversion, retention, up- & cross sell, winback) marketing growth levers, SEO/SEM, content marketing, email and social media.
• Excellent leadership, communication, and interpersonal skills. Comfortable and effective in a resource lean, ambiguous, fast paced environment where more needs to be done with less, and quickly.
• Ability to think strategically and creatively, with a data-driven approach to decision making.
• Fluency in Spanish and proficient in English; additional languages are a plus.
• Strong analytical skills and proficiency in marketing analytics and LCM tools, specifically Appsflyer, Braze, Google Ads, Meta Ads, TikTok Ads, Qlik, MixPanel, Klipfolio, Figma, etc.
  
  

Our benefits in Spain include:

• Competitive salary and performance-based bonuses.
• Opportunities for professional development and career growth.
• Flexible work options.
• Suite of benefits via Cobee related to meals, travel and childcare.
• Collaborative and inclusive company culture.
  
  

Equal Opportunity Employer:

Ouro is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, political ideology or veteran status.

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