Area Trade Marketing Manager Iberias

About:

Illva Saronno S.p.A. is Italian excellence in the world, a multinational company. It is the parent company of the group which includes companies operating in the alcoholic beverages, wines, ice cream, baked goods, and food flavourings sectors. Completely controlled by the Reina family, it has a coordinative role over several different realities. It boasts over 700 employees and 32 subsidiaries, in Italy and abroad with a Total Turnover of 322€ Million. It is known for DISARONNO, the world’s favourite Italian liqueur. Disaronno is distributed in over 160 countries and represents the “Made in Italy” image and taste worldwide. The Illva Saronno portfolio includes other leading brands such as: TIA MARIA, ARTIC, ISOLABELLA, ZUCCA, AURUM. Illva Saronno stands a cut above the rest for its qualitative excellence, ability to anticipate new trends and its expertise in interpreting consumer tastes.

The Role:

The Trade Marketing Manager IBERIA (TMMI), will be responsible for the management & support of the local implementation of the Marketing Plan, Trade Marketing initiatives & full Commercial Strategy for the whole portfolio in the territory of Spain (incl. Canaries) & Portugal. The TMMI will develop sales and marketing plans in the region, as well as follow the Brands’ Strategy Implementation in the Iberian region to achieve strategic & short and long-term strategic goals and supervise its full execution. The TMMI must have strong communication skills and an analytical mind to lead the business development across different markets.

Responsibilities:

• Analyze local trends for potential business opportunities.
• Lead the definition of the region development strategy for the spirits portfolio.
• Define and agree DVA KPIs by brand and by channel per each market.
• Develop sales and marketing plans for the different markets.
• To lead Marketing and Commercial teams to develop promotional plans by channel and by customer to support the business strategy.
• To work with Commercial and Marketing teams to ensure delivery of Volume, Profit and NSV per case in line with targets.
• To lead the evaluation and measurement of profitability and ROI of promotions, ensuring key insights and recommendations are communicated and discussed with HQ (Regional Manager and Marketing Team).
• Constant presence in the field, travelling across the region, creating strong connection with Distributors’ teams.
• To lead and to control budget expenditure, AP submission and invoices reconciliation.
• Monthly/QBR reporting to HQ, with weekly updates.
• Based in Madrid (Spain) in our distributor’s office, frequent travelling to different regions of Spain and the islands, Portugal and the head office in Italy will be necessary.

Requirements:

• 5 or more years in the FMCG sector
• Wine/Spirits enthusiast
• Excellent Spanish and English (Italian speaking a plus)
• self-confident and outgoing
• a good organizer
• an excellent communicator
• persuasive and a good negotiator
• resilient
• decisive & autonomous
• business minded, with IT and finance skills
• able to work under pressure to meet deadlines and targets
• able to build up good business relationships