Macarena Moreno Garcia

🔍 Did you know 69% of consumers feel positive about a business if its reviews describe positive experiences? 📈 Yet, there's a growing wariness around anonymous reviews. At Reviply, we understand these shifting trends. That's why we've tailored our AI system to craft responses that resonate with your customers and build trust. Authenticity matters more than ever. 🛠️✨ Curious how Reviply can enhance your business reputation? 🚀 Let's make sure your reviews work for you! 🌟

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𝗖𝗼𝗻𝗴𝗿𝗲𝘀𝗼 𝗥𝗲𝘁𝗮𝗶𝗹 𝗛𝗼𝗿𝗶𝘇𝗼𝗻𝘁𝗲 𝟮𝟬𝟮𝟱 🛒 🛍 Where the major players in the Retail Industry in Spain, will present their BEST PRACTICES in order to identify the trends and strategies that will guide the future ✨ Don't miss the opportunity to meet our team of AscendMakers Dulce Castillo and Diana Andrade and explore how we can collaborate to automate the management of your advertising campaigns 🖥 📱 Let's Ascend 🚀  #ascendmakers #ascendgxc #retailevents #marketingnews

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We're thrilled to release our latest panel discussion episode, where we hosted an enriching conversation with top industry leaders about the evolving dynamics of B2B branding in today's digital era. Joaquin Dominguez Lucchini and Thomas Gatten led a deep dive with four marketing experts exploring the unique challenges and strategies in B2B branding. Guests: Vugar Usi Zade, COO at Bitget Nick Cooper, Global Executive Director at Landor Sarah Roberts, Group CMO at Boldyn Networks Kathleen Carter, Director of Marketing Europe at Kin + Carta The discussion covered: - The critical role of company culture and employee engagement in enhancing brand authenticity. - Strategic alignment between branding and business objectives. - The impact of advanced technologies like AI on maintaining brand consistency and integrity. - The importance of a robust content strategy for effective stakeholder engagement. Don't miss out on this insightful exchange of ideas that could redefine your approach to B2B branding. Tune in to gain valuable perspectives that can help steer your brand towards greater success in this digital age. Many thanks to our guests for your invaluable contribution! 👉 Listen to the full discussion here: https://lnkd.in/g5-u7fFc 📖 Read the report here: https://bit.ly/446Eyza #B2BBranding #MarketingLeadership #Adzact #BusinessStrategy #ContentStrategy #BrandAuthenticity #AIinMarketing

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👀 Did you know 59% of consumers expect a business to have between 20-99 reviews to trust its average star rating? 📈 In a world where numbers matter, having too few reviews can shake consumer confidence. 📉 What's more intriguing is the slight decline in trust when there are fewer reviews. With Reviply, ensure your Google Reviews are always authentic and thoughtfully responded to, enhancing trust and engagement. 🚀 Discover how automating your review responses can make your business shine! 🌟 Don't miss out on building trust effortlessly with Reviply!

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Not only us... Kantar posted a ver interesting article by César Valencoso (https://lnkd.in/dGt7JndV) mentioning Promarca España report on innovation. We are strong believers! Innovation is key for category growth. And for that, innovation has to be seen on the shelves. And get into customers Planograms. With circa 80% of final purchase decisions made in front of the shelves, having the right position is paramount. Meaningfull innovation, when driven by brand manufactures, provoke a 22% incrementality. With stagnant categories, this is something we need. An not only that... if innovation had not reached the shelves in the past, we would still be using two-blades razors, drinking just non-skimmed milk, powering our tools with non-alkaline batteries... a very sad shelf for our #shoppers

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💡 Looking for inspiration to reach a younger audience effectively? Discover how MacLucan: Estrategia de contenidos & Panda Security transformed high-quality content into captivating native ads, driving impressive results: 📊 +121% in CVR and 🚀 -57% CPA. Dive into our #CaseStudy and unlock valuable insights: https://ow.ly/igo050RHzLs #NativeAdvertising #DigitalMarketing #ConversionRate #AudienceEngagemend #Cybersecurity

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🚀 New Podcast Episode Alert! 🎧 POSIBILISTAS - POSSIBILISTS 😎 (Este episodio es en Inglés, con subtítulos en Español) 🎙️In this episode, we dive into the fascinating journey of Piyush Gaur, a visionary Product Innovator 🚀 and advocate for Holistic Mindfulness 🧘. Piyush’s unique background as a Mechatronics Engineer and MBA graduate has propelled him to the forefront of product innovation on a global scale 🌐. But it’s his transformative pivot to Wellness and Mindfulness Coaching that truly captivates. In our conversation, we explore Piyush’s inspiring story 📖, uncover the pivotal moments that guide us in discovering our true calling 💡, and delve into the rich tapestry where Product Design, Technology, Artificial Intelligence, and Well-being converge with our innate human connection (Interconnectedness). Prepare for a mind-opening dialogue 🤯. Don’t miss out on this enlightening conversation! 🔊 Are you ready to embrace the POSSIBILIST in you? 💪😎👊 https://lnkd.in/gnMfSxN9 #Possibilists #Podcast #HolisticMindfulness #Interconnectedness #Wellness

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We came across this fascinating article shared by Ivan Blanco about one of Spain's most controversial influencers, Marina Yers. Yep, the one who said "water dehydrates" 💧🙃. Iván’s take on it is spot on, and we at TuManag3r couldn't agree more! Influencers and macro-influencers are powerhouses of impact and influence.🚀 Their campaigns can have various goals. Sure, driving direct sales🤑 is one, but it's often not the only aim. 🎯 The real magic is in defining the campaign’s objective and picking the perfect influencers to nail it. That’s where we come in. Agencies like TuManag3r know the influencers, their stories📚, and their engagement💬 and conversion rates 🧪 inside out. This means we can add serious value to brands,🧨⏏ ensuring campaigns not only reach their audience but also hit the mark 🎯 If you need help with your influencer marketing challenges? Slide into our DMs or drop us a message. And for a bit of fun, check out Marina Yers speaking in "Inglers" 😂. #Marketing #InfluencerMarketing #TuManag3r Link to Ivan Blanco post and profile : ➡https://lnkd.in/ekNrE_HH

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News from Miravia last week as they continue to grow and innovate with the launch of a new sponsored ads feature on the marketplace here in Spain, designed to boost store traffic and sales! Here's what's new: 👓 Enhanced Visibility: Your products can now appear in more locations on the web, increasing purchase opportunities. 👇 Cost-Per-Click Model: Only pay when your products are clicked, ensuring cost-effective advertising. 🐶 User-Friendly Campaign Management: Easily configure and manage your ad campaigns with automated options available. 📈 Real-Time Analysis: Access real-time results to refine strategies and improve outcomes. Read more about the launch here 👇 👇 👇 https://lnkd.in/efprsFXM

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Hello everyone! It's the weekend and we continue presenting you with another member in the #MeetTheTeam series! We interviewed María Florencia Kraus, head of growth at the sales and marketing department at SmartKnock. We talked about work culture, #leadership, and what books she enjoys getting lost in😄 What led you to join Smartknock? I came from another job in which I felt a little stagnant on a professional and personal level, it was the search for a new challenge, that allowed me to have a balance between my professional and personal life. I was looking for team leadership and I wanted to return to the software area, what Smartknock proposed to me was very aligned with what I was looking for, they also contacted me on my birthday, you could say it was something destined to be. What obstacles do you encounter being a female leader? I don't see that there are conflicts in gender, the majority of leadership roles are occupied by women. The main objective and obstacle is to be able to inspire the growth and maturation of the area. As a leader, it is to promote that need to do more; you have to lead by example, and it is constantly embracing the challenge of receiving proposals, receiving criticism in new ways from your team that you have to analyze and resolve as a company. What do you think is vital to fostering a positive work culture? Communication is key, it is the basis of trust, and it is what allows us to solve any problem that arises, find ways, and move forward, that is why open-door leadership is essential. How do you enjoy your free time? Spending time with my family is what I enjoy the most; in my free time I reconnect with ballet and I really enjoy my classes, they center me and ground me, I also like to read a lot about the field applied to my work, I can connect the enjoyment with what I do. Where do you like to vacation? I am very fond of the beach, in that smell and that sound that relaxes me, makes me recharge my energy. I also just love summer, as long as there is sun, sand, and sea I will be there. Favorite food: My favorites are the ones my mom makes, the lentil stew she makes is at the top of the list, it reconnects with something from childhood. Book of choice: Since childhood it is "The Little Prince" by Saint-Exupéry, there is no moment in life in which you read him and there is not a sentence that does not apply to reality, the essential is invisible to the eyes is one of them. In the sales area, “The Blue Ocean Strategy” by W. Chan Kim y Renée Mauborgne, is about applying creativity, and whenever I have to face a new challenge in my work I return to that book. Favourite phrase: "We are what we do" because there is a question of personal effort of always putting 100% of oneself, of always doing something despite the error of failure, always generating. I am a passionate believer that what we do is put ourselves at the service, I think it represents me, I feel it as my own.

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🎙️ Exciting news! Our latest podcast episode, 'The Magic of Gamification in Marketing', is now live! Join us as we explore the captivating world of gamification and its transformative impact on marketing strategies. From enhancing user engagement to driving brand loyalty, gamification offers a powerful toolkit for businesses to connect with their audience in innovative ways. Tune in for practical strategies and real-world examples of successful gamification in action. 🔊 Listen here: https://lnkd.in/devyPRku

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At eDreams ODIGEO, leadership isn't just about titles; it's a shared way of being. We believe in leading by example, which is why we're excited to unveil another interview in our Leadership Pills series! 💊 Today, we explore the philosophy of Charlotte Le Gall, CRM Director at eDO. For Charlotte, diverse skills and perspectives are key. When leaders and teams combine their strengths, that's when the magic happens! Curious to learn more about Charlotte's leadership style? Slide through and read the full interview! ➡️ #leadership #eDO #CRM #teammanagement #empowerment

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Download 𝗈𝗎𝗋 𝗙𝗥𝗘𝗘 𝟮𝟬𝟮𝟰 Programmatic Pioneers Summit 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸 𝗍𝗈 𝗅𝖾𝖺𝗋𝗇 𝗐𝗁𝖺𝗍 𝗍𝗁𝖾 𝗉𝗋𝖾𝗌𝖾𝗇𝗍 𝖺𝗇𝖽 𝖿𝗎𝗍𝗎𝗋𝖾 𝗈𝖿 𝗈𝗎𝗋 𝗂𝗇𝖽𝗎𝗌𝗍𝗋𝗒 𝗅𝗈𝗈𝗄 𝗅𝗂𝗄𝖾 🤓 https://lnkd.in/dmq2c9Aw In Q1 of 2024, WBR Insights surveyed 𝟭𝟬𝟬 𝗛𝗲𝗮𝗱𝘀 𝗼𝗳 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 and similar senior executives from brands across Europe, these are some of our 𝗞𝗲𝘆 𝗙𝗶𝗻𝗱𝗶𝗻𝗴𝘀: 🤖 80% of respondents to our survey are planning to 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁𝘀 𝗶𝗻 𝗔𝗜 to help replace cookies 🍪 Most respondents (53%) highlighted 𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗰𝗼𝗻𝗰𝗲𝗿𝗻𝘀 𝗮𝘀 𝘁𝗵𝗲𝗶𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 when implementing AI solutions as a response to the impending removal of third-party cookies 📈 Respondents identified 𝗰𝗼𝗻𝘁𝗲𝘅𝘁𝘂𝗮𝗹 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 as the area with the greatest potential impact 🌿 A massive 83% of respondents are increasing their focus on 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 𝗶𝗻 𝟮𝟬𝟮𝟰, while none have indicated a decrease 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 𝗳𝗿𝗲𝗲 𝗰𝗼𝗽𝘆 𝗻𝗼𝘄! ➡️ https://lnkd.in/dmq2c9Aw Thank you to our report's sponsor, Quantcast

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Sharing WHAT is NEXT? With Annalect Spain to make our business grow 🚀 🔒75% users worried about privacy: McDonald's sharing their first party data strategy with great results on efficiency and user engagement. ⚡️Phygital consolidation: Leroy Merlin - España +70% of physical buyers navigate digitally first. +47% ROAS in Search. Meta & Programmatic next! 🍿Connected TV: from an audience of 20 M “un, dos, tres” to 3,5 “hormiguero”. 27% of TV consumption is #ConnectedTV. Just 5% on investment right now!! ✅Sustainability: Cosentino Group - Grupo Cosentino congratulations for the #InnovationAward for Earthic .More than 37 M invested with great results. #internet has a huge #impact with 416.2 TWH 🙏🏻 Adding value from #marketing reducing the 2,74 CO2 by session (x20 M visits) -1.600 kg/month saved. ➕I enjoyed this data point: Users on average do 800 meters of daily scrolling 🐾 Thanks Annalect for your #datatech intelligence. The journey of #transformation never ends. Thanks Joan Jordi Vallverdu Marta Sáez Achaerandio Arturo Valero Cristina Barranco Sofía Sendagorta Moore Miguel Marquez Pacheco Javier Bosque Cinta Jimenez Carabe Carlos Díaz Martínez Tacho Orero Blanca Del Valle Arcos Guillermo Díaz Ruiz Irene Guerrero Rodríguez Natalia López Papiol Luis Miguel Fernández MarketingDirecto.com The Trade Desk

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🎙️ Exciting news from Fenestra!  🚀 We're thrilled to announce the launch of our new podcast series, #Mythbusters Podcast, where we dive into how #AI technologies are revolutionizing the advertising industry. Join our host, Javier Campos, Chief Information Officer at Fenestra and author of the bestselling book "How to Grow your Business with AI," in discussion with leading innovators to dispel common myths surrounding AdTech. In our debut episode, Javier is joined by Laurent Colard, SVP at VideoAmp, to explore the future of attribution models and programmatic. This series is designed to help you understand the dynamic role of Artificial Intelligence in advertising, learn how to leverage its power effectively, and discover why these technologies are more than just buzzwords. 🎧 Listen to our first episode now on your favourite platforms: Apple Podcasts (see comments): Attribution Models - Past, Present & AI-Powered Future Mythbusters · 23 April 2024 Spotify: Attribution Models - Past, Present & AI-Powered Future https://lnkd.in/e65Wd7u3 Don't let AI myths hold you back. Make sure to follow our show to stay updated and get a nudge when new episodes drop. We love hearing from our listeners! Get in touch at podcast@fenestra.io with your feedback and questions. Stay tuned, and let’s bust some myths together! #Fenestra #Mythbusters #AI #Advertising #Podcast #Marketing #Innovation #programmatic

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Do you want to enhance your #EmployerBranding strategy?🚀🌟 Discover everything with our exclusive White Paper!📚✨ Get it completely free today and gain insights into creating effective strategies that attract the best talents and foster their loyalty within your organization!👩‍💼 Seize this opportunity! #WhitePaper #Free #TalentManagement #DownloadNow

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