Javier Coromina

The way you lead is a mirror for others, in which the way you act is reflected. Not only the leader, the leader gets tired of a bad and lazy team. The leader gets bored when there is no interest and creates a way to interact with them. Many only go to work for money. The vision and mission of the human resources department together with management is to realize that the leader has a lot to do, the responsibility of the service depends many times less on them. Positive actions make the emotional mirror produce satisfaction. However, negative actions cause emotional hijacking. These emotions are harmful, hijack attention and distract from work. Leaders who transmit these negative moods are toxic, for me they are not leaders.

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What can we do together? Marketeers let’s collaborate . Alchemia: In the Business of Transformation®

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➡ I ➡ M ➡ P ➡ U ➡ L ➡ S ➡ O Tienes IMPULSO??? CAMPOYSINERGIAS #Brandingfullservces #Brandingexperiences #MarketingCreativo #Eventosinolvidables #experienciasTransgresoras

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Adapting and incorporating latest principals of PR measurement. It all starts with trainings, continues with approach offered to our partners.

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💡  Boost your Marketing Strategy with the "Always On" Approach. In a digital world that never sleeps, it's crucial for brands to stay always active and connected with their audience. The "Always On" approach in marketing is more than just a trend; it's a philosophy that drives long-term success. What does it mean to be "Always On" in marketing? It means being constantly present, available, and relevant to your customers at all key moments of their journey. It's about being ready to engage, respond, and adapt in real-time. 💻 Have a read of our latest article to discover some “kuik-tips” on how to develop and implement an effective "Always On" marketing strategy.  #DigitalMarketing #AlwaysOn #MarketingStrategy #Innovation #Creativity #CustomerExperience

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🏙️ Outdoor advertising is reborn in the digital age, offering advertisers visibility, segmentation, and creativity. 🖥️ Companies like Clece OOH, in #Madrid, lead the innovation in a medium that remains essential in communication strategies. 📰 This article analyzes the future prospects of large-format digital screen ads, spectacular marketing, and mixed events, and how CLECE OOH has adapted to this constant evolution. 👉🏽 Read more! https://lnkd.in/eugdtJ5e #DOOH #OutdoorAdvertisement #DigitalSignage #AdTech #OOH #OOHAdvertising #MediaPlanning #DOOHMarketing

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Back to basics

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We love the Minions! There's a new movie upcoming and BIP offer some nice and delicious candy novelties. Read more in the new edition of @sweetpress.com

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Beatriz Pérez Montequi, Head of Sales in Spain and Italy at Samsung Ads sits down with Manel Bassols from InboundCycle | Agencia Inbound to share insights on how Samsung Ads is revolutionizing TV advertising. During this episode, they cover: - How Samsung Ads leverages ACR (Automatic Content Recognition) technology to segment and measure CTV campaigns. - The precise data on content consumption, app usage, and ad interaction, that is provided to advertisers. - The impactful ad formats on Samsung Smart TVs and Samsung TV Plus that target users at the right moment, enhancing personalization and campaign effectiveness. Click below to listen ⬇ #TVAdvertising #SmartTV #SamsungAds #MarketingInnovation #AdvertisingTechnology

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Are you struggling to increase your reach through traditional advertising? #Advertising across #Amazon O&O platforms such as Prime Video, Twitch, and others can help your message reach millions of consumers! Click on the Book an Appointment button above to discuss how #AmazingAgency can partner with you through a combination of #display #onlinevideo and #ott utilizing Amazon contextual groups!

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Today, I had the chance to talk, on Àragon TV, about my expertise in new technologies and their applications in consumer services. This humble appearance was part of the #AIRSI24 congress, and it was an honor to share my insights. CUNEF Universidad de Zaragoza #robots #AI #metaverse #newtechnologies https://lnkd.in/dKdEj5hX

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Hildegart Gonzalez Profa. Universidad Comunicación salud and her research team published important work: "The image of nurses in the media: analysis of the situation and improvement actions" in the Nephrological Nursing Journal published by SEDEN Enfermería https://lnkd.in/dRPHUs4F It sheds light on the topic of the portrayal of nursing in the media and the importance of dispelling the negative stereotypes of nurses as critical steps in investing in nursing to improve health globally. #nursesinmedia #truthinmedia #investinnursing #globalhealth #SDG

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In this pharma magazine (in Spanish) you can have more information on the relaunch of BiManan (Nutrition & Santé) and of the global relaunch Valdispert (Cooper Consumer Health) over several eurpean countries + Hong Kong I hope you will find it of interest

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Here, I'm sharing a fantastic strategic idea for embracing circularity. The captivating artwork beautifully illustrates modularity in circular design. Our research confirms the growing trend of consumers seeking products with longevity, aiming to maximize the value of their investments. #circulardesign #circularart #modularexperience

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🇪🇸 📲 News about the exciting partnership between AVOW and Samsung is making headlines far and wide, including in Spain where Samsung holds a 27.5% market share (as of June 2024). This partnership opens up unique opportunities for mobile brands seeking to advertise on Samsung’s Galaxy Store across Europe. 🇪🇺 Check out the detailed coverage by MarketingDirecto.com, a leading source for marketing news in Spain, here: ➡ https://lnkd.in/dcATw-bk (article in Spanish) #AVOW #Samsung #GalaxyStore #MarketingDirecto #Spain #PublicidadMóvil #Partnerships #MobileMarketing #MobileOEMAdvertising #Tecnología #España #NoticiasTecnológicas #AnunciosMóviles

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Epigenetics. Taking further steps towards more nutritious, tasteful and sustainable food systems from the ground up.

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Ever wondered how to stand out and connect with your target audience? The secret lies in hyper-focusing on the customer. 🎯 Leveraging technology to create personalized and unforgettable experiences is more than just a strategy; it's a necessity in today's digital age. Why is customer hyper-focus critical now? The stats speak volumes: - 86% of consumers are willing to pay more for a personalized experience (Forbes). 💰 - 80% of consumers will abandon a purchase if they can't find what they're looking for in under 8 seconds (KPMG). ⏱️ - Nearly 65% of customers expect brands to understand their needs and preferences (Forrester). 🔍 In a world where attention is the new currency, making your customers feel seen and understood is priceless. Let's embrace technology to make every customer experience a memorable one! #CustomerExperience #Personalization #DigitalStrategy

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On 3 Marketing lessons from the #Boss (or insights from a Bruce Springsteen concert) Attending a #Bruce Springsteen concert, such as the one I experienced last Saturday together with my partner at CoRegistros, S.L. Xavier Carreras at #Estadi Olímpic in #Barcelona, can provide more than just an evening of outstanding music and entertainment. It can also offer valuable lessons in marketing. #Bruce Springsteen, known for his dedication to his craft and his connection with his audience, exemplifies several key marketing strategies that can be applied across various industries. Here are three marketing lessons drawn from his approach: 1. Build a strong brand identity Bruce Springsteen, also known as "The Boss," has cultivated a strong, distinct brand identity over the decades. This identity is not just about his music; it's about his storytelling ability, his work ethic, his authenticity, and his deep connection with the American spirit. His brand is consistently communicated through his songs, his public appearances, and his interactions with the media. 2. Engage your audience #Springsteen is renowned for his energetic, lengthy concerts and his ability to engage with the audience. He doesn't just perform; he connects, tells stories, and responds to the crowd's energy, making each concert feel personal and unique. This level of engagement creates a memorable experience that fans cherish and talk about, enhancing word-of-mouth promotion. 3. Maintain consistency and quality Over his long career, #Springsteen has maintained a high standard of musical quality and performance. Each show is crafted with attention to detail, ensuring that the audience gets their money's worth. His reputation for consistency is a significant part of his appeal and a reason why fans continue to attend his concerts after many years. By observing these principles in action at a Bruce #Springsteen concert, marketers can learn effective ways to enhance their strategies and deepen their connection with their audience.

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I recently finished reading “The Prisoner of Heaven” by Spanish author Carlos Ruiz Zafón, and it’s been an enriching experience. This novel, part of the “The Cemetery of Forgotten Books” series, offers so much more than just a compelling story. 📖✨ Through this book, I’ve gained profound insights into resilience, the power of friendship, and the impact of hidden pasts. The intricate narratives and complex characters have provided a deeper understanding of human nature and the enduring power of love and loyalty. 🌟🤝 One of the key lessons I’ve taken away is the importance of confronting our past. The characters in “The Prisoner of Heaven” grapple with secrets and memories that haunt them, and through their journeys, I’ve realized the value of facing our own histories, no matter how painful, to truly move forward. 🔍📚 Additionally, the book has highlighted the significance of friendship and solidarity. The relationship between Daniel Sempere and Fermín Romero de Torres exemplifies how true friendship can be a source of strength and support during the most challenging times. Their unwavering loyalty to each other is a reminder of the importance of nurturing and cherishing our relationships. 💪❤️ Now, with just one book left to complete the series, I’m eagerly anticipating the conclusion of this incredible journey. “The Cemetery of Forgotten Books” has truly been an educational and enjoyable experience. It’s a series that not only entertains but also offers valuable life lessons. 📚🌠 For anyone seeking a rich and engaging read, I highly recommend this series. It’s a testament to the power of storytelling and its ability to teach and transform. 📖✨ #LearningThroughLiterature #CarlosRuizZafón #TheCemeteryOfForgottenBooks #SpanishLiterature #ThePrisonerOfHeaven

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