Enrique García Lopez

Grateful to Peter Vanham and Fortune for the discussion on all things Generative AI. We have not yet reached the tipping point, there is a long way to go before Gen AI impacts everything we do. Bain & Company is helping clients across all industries understand and implement Gen AI into their organizations, and demand continues to increase. We’re excited to help shape this future and reinvent industries with our partners OpenAI and Microsoft. #atBain #GenerativeAI #GenAI

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What do the marketing of Apple, Amazon, iFood and 99 have in common? H2H concept emerges as a new way for companies to remain competitive in an increasingly dynamic market Published on July 29, 2024 at 02:52 p.m. https://lnkd.in/dEZ2DaKD By Waldemar Pfoertsch and Marcos Bedendo In recent years, the marketing It has undergone a profound transformation. The focus left the product and went to the customer, evolving into what we know today as human-to-human (H2H) marketing. This movement seeks to create more authentic and meaningful connections between companies and consumers, but marketing has gone through a long journey to consolidate this way of thinking. How Shopee increased live commerce revenue by 10 times Uniforms, mascot, 'anti-sex' bed: what social media says about the Olympics Giant stage, Chilli Beans glasses and R$ 2.5 million: Gerdau's plans at Rock in Rio In the beginning, marketing was product-centric. Companies were concerned with mass production and efficiently, without much attention to the customer experience. In this scenario, demand exceeded supply, and the mere presence of the product in the market already guaranteed success. In the 1980s, there was a significant change. It was a time when competition increased and differentiation became essential. The customer became the center of attention. More personalized strategies have emerged, focused on understanding and meeting the needs of consumers. From the 1990s and 2000s, sustainability and social responsibility gained prominence, giving rise to Marketing 3.0. This phase brought the idea that marketing should not only serve customers, but also contribute to social well-being. Philip Kotler and his colleagues were instrumental in this movement, emphasizing transparency, personalization, and social responsibility. With the advancement of digital technology, we have entered the era of Marketing 4.0, which integrates online and offline interactions to create seamless customer experiences. Marketing 5.0, driven by technologies such as artificial intelligence, blockchain, and the Internet of Things (IoT), has brought even more personalized and immersive experiences. AI has come to be used to analyze data, predict behaviors, and personalize campaigns, focusing on long-term relationships. In 2023, we arrived at Marketing 6.0, which advanced these concepts by emphasizing real-time engagement and data-driven decision-making. Advanced technologies such as AI, IoT, and 5G are used to create experiences that anticipate customer needs, promoting seamless interactions across multiple channels. The concept of Transformative Marketing, discussed by Philip Kotler and V. Kumar, integrates all of these stages. It focuses on creating a profound impact on customers' lives by building strong, value-based relationships, leveraging technology for personalization and efficiency.

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Disaggregating the 0.4% #GDP #growth in May, one might remain cautious about a strong consumer recovery. B2B services remain big growth engines; but also interesting to see strong pick-up in transport and storage. Retail remains on broadly flat trend. #dataisbeautiful

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Companies that do more M&A deliver better shareholder returns, as the data has proven again and again. But what do those that succeed at integration do differently? And how can companies with bold M&A ambitions but less of a track record keep up? Explore the 10 key steps we’ve identified that the best integrators consistently follow. https://atbain.co/4bKbaBz

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Consumers Know More About AI Than Business Leaders Think by @BCG Business Leaders should understand (and not underestimate) consumers when developing and deploying AI-enabled solutions and transformations! #rafAIgual #GenAI #Consumer #solutions #leadership

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"Capturing the multitrillion-dollar Digital Asset market - Strategies to win the race", very interesting article published in May 2024 by Roland Berger. 👇 This article examines what #executives need to consider to position their companies for success in the #digitalassets space, capture upcoming growth opportunities, and establish a solid #competitive advantage. Link: https://lnkd.in/dHSxur4t #web4 #web5 #fintech #digitalera #defi #cryptocurrency #digitalcurrency #virtualassets #digitalassets #virtualcurrency #digitaltransformation #blockchain #dlt #stablecoins #cryptoassets #web3 #tokenization #RWAs #NFTs #DAOs #RWAs #staking #mining #ZKPs #tokenomics #gamefi #lending #CEXs #DEXs #DePIN #LSTs 

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People are returning to physical stores for reasons that investment in #AI and technology alone can’t meet. 🛍️ With 57% of #consumers preferring the in-store experience so they can see, feel and touch an item, how will companies find the right balance of tech and human? Learn more: #FutureConsumerIndex

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Generative AI pilot projects in #retail have delivered spectacular results, but retailers must now rapidly deploy the new technology at scale to avoid falling behind. Explore our latest insight as we break down three tests that will be key to scaling generative AI for retailers: https://atbain.co/3R5wFod

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Generative AI pilot projects in #retail have delivered spectacular results, but retailers must now rapidly deploy the new technology at scale to avoid falling behind. Explore our latest insight as we break down three tests that will be key to scaling generative AI for retailers: https://atbain.co/3R5wFod

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Generative AI pilot projects in #retail have delivered spectacular results, but retailers must now rapidly deploy the new technology at scale to avoid falling behind. Explore our latest insight as we break down three tests that will be key to scaling generative AI for retailers: https://atbain.co/3R5wFod

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Generative AI pilot projects in #retail have delivered spectacular results, but retailers must now rapidly deploy the new technology at scale to avoid falling behind. Explore our latest insight as we break down three tests that will be key to scaling generative AI for retailers: https://atbain.co/3R5wFod

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Generative AI pilot projects in #retail have delivered spectacular results, but retailers must now rapidly deploy the new technology at scale to avoid falling behind. Explore our latest insight as we break down three tests that will be key to scaling generative AI for retailers: https://atbain.co/3R5wFod

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Generative AI pilot projects in #retail have delivered spectacular results, but retailers must now rapidly deploy the new technology at scale to avoid falling behind. Explore our latest insight as we break down three tests that will be key to scaling generative AI for retailers: https://atbain.co/3R5wFod

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Generative AI pilot projects in #retail have delivered spectacular results, but retailers must now rapidly deploy the new technology at scale to avoid falling behind. Explore our latest insight as we break down three tests that will be key to scaling generative AI for retailers: https://atbain.co/3R5wFod

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Generative AI pilot projects in #retail have delivered spectacular results, but retailers must now rapidly deploy the new technology at scale to avoid falling behind. Explore our latest insight as we break down three tests that will be key to scaling generative AI for retailers: https://atbain.co/3R5wFod

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Generative AI pilot projects in #retail have delivered spectacular results, but retailers must now rapidly deploy the new technology at scale to avoid falling behind. Explore our latest insight as we break down three tests that will be key to scaling generative AI for retailers: https://atbain.co/3R5wFod

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Generative AI pilot projects in #retail have delivered spectacular results, but retailers must now rapidly deploy the new technology at scale to avoid falling behind. Explore our latest insight as we break down three tests that will be key to scaling generative AI for retailers: https://atbain.co/3R5wFod

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Generative AI pilot projects in #retail have delivered spectacular results, but retailers must now rapidly deploy the new technology at scale to avoid falling behind. Explore our latest insight as we break down three tests that will be key to scaling generative AI for retailers: https://atbain.co/3R5wFod

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