🌟 Welcome to our new series, EXTE VOICES! 🌟 We are excited to introduce EXTE VOICES, where we will be sharing valuable insights from various experts within our company. In this inaugural episode, Alvaro Pastor, our Chief Marketing Officer, delves into the key metrics that brands should consider when evaluating the performance of Rich Media format companies. Alvaro emphasizes the importance of traditional metrics like viewability, VTR (View Through Rate), and click-through rate, while also highlighting the need for specific metrics such as interaction time with ads, whether it's a game or a 3D campaign. He discusses how these metrics are crucial for both current and future campaigns, and the importance of choosing the right metric from the start based on the type of creative used. Don't miss out on these engaging discussions that aim to inspire and inform! Now it's your turn: what are your thoughts on the key metrics for Rich Media campaigns? Tell us! #EXTEVOICES #Innovation #Leadership #IndustryInsights #DigitalMarketing
EXTE
Tecnología, información y medios de comunicación
Madrid, Community of Madrid 4676 seguidores
Where technology and creative excellence meet media
Sobre nosotros
- Building impactful technology solutions - EXTE was created by three of Europe’s largest AdTech companies. -SunMedia- The largest adtech in Spain and Latin America. Specialized in video and content marketing. -Rich Audience- The European programmatic marketplace and rich media innovator. -Adpone- The publisher-tech company that maximizes publishers' programmatic inventory.
- Sitio web
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www.exte.com
Enlace externo para EXTE
- Sector
- Tecnología, información y medios de comunicación
- Tamaño de la empresa
- De 201 a 500 empleados
- Sede
- Madrid, Community of Madrid
- Tipo
- De financiación privada
- Fundación
- 2023
- Especialidades
- advertising, marketing, design, adtech, technology y media
Ubicaciones
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Principal
Paseo de la Castellana, 130
4th floor
Madrid, Community of Madrid 28046, ES
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Carrer de Tuset, 4
4th floor
Barcelona, Catalonia 08006, ES
Empleados en EXTE
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Ruggero Gemini
Italy Sales Director // EXTE
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Cristina Gómez
Regional Director l Publisher Partnerships Americas at EXTE (Formerly SunMedia)
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Elisa Lopez-Bravo
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Luis Solís
Award-Winning Afro-Asian-Indigenous-Latino Marketing & Sales Executive | Cultural Strategist | Growth Agent in AdTech and Contextual Targeting |…
Actualizaciones
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Are you ready to discover how brands can stand out at the Paris 2024 Olympic Games? 🥇 Learn about new strategies to capture Gen Z's attention, including the power of short videos, AI-driven campaigns, and interactive formats. Find out how brands can connect with a socially conscious audience. Don't miss out, read on! #EXTE #OlympicMarketing #GenZEngagement #DigitalTransformation #Paris2024
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Google's news about cookies is causing a stir—what will happen next? Our experts share their insights. "Although cookies will not be completely deprecated, their use will likely be significantly limited. Privacy-aware users may opt out of cookie tracking, reducing the number of cookies in use, something we are seeing increasingly over the past few years. This shift could lead to greater reliance on first-party data and privacy-preserving technologies.” Alex Martinez, Chief Strategy Officer at EXTE. "With the industry expecting a future without cookies, it's clear that we need to explore different approaches. Contextual targeting, which focuses on the web page's content rather than tracking individual behaviour, stands out as a key alternative.” Matthew C. Doherty, CEO North America at EXTE. Read the full article in English ➡ https://lnkd.in/dVWJ2XsZ Read the full article in Spanish ➡ https://lnkd.in/dWAGZip6
Google’s cookie crumble: Industry reactions -
https://mediashotz.co.uk
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"Attracting the right users at the right moment, especially with creativity that surprises, is a key challenge. For achieving that 'wow' effect, AI is undoubtedly a crucial tool. Our technological capabilities, exclusive formats, and internal talent provide solutions tailored to each client's needs, ensuring an optimal experience for advertisers, publishers, and, of course, the audience," concludes Alberto Grande Blázquez, CRO of EXTE. In an ever-challenging digital landscape, EXTE leads with first-party data, contextual technology, and AI, transforming how publishers thrive in a volatile and competitive online environment. Discover how these revolutionary approaches are redefining media success in Latin America! Read on! ➡ https://lnkd.in/dScrD8FA #DigitalTransformation #AdTech #AI #FirstPartyData #ContextualTech #EXTE
Tecnología, creatividad y datos: las 3 claves del nuevo modelo de negocio de los medios
https://insiderlatam.com
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We are excited about the latest episode of the NDA Meets podcast, where Editor Justin Pearse sits down with James Hill, our Chief Commercial Officer at EXTE. With a twenty-year career in the industry, James is two months into his role, driving growth in new markets as we embark on an ambitious global expansion. Tune in for an insightful discussion on the challenges and opportunities in the adtech world!
In the latest NDA Meets podcast, Editor Justin Pearse sits down with James Hill, Chief Commercial Officer, EXTE. With an industry career spanning twenty years, James is two months into the new job, with the responsibility of driving growth in new markets as the Spanish-born adtech company embarks on ambitious global expansion. Full story in comments
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📺 Connected TV is revolutionizing advertising! Discover how EXTE and LG are transforming the audiovisual landscape with their innovative approach to personalized ad campaigns. Learn how brands like Dior are leveraging this cutting-edge technology to reach their audience more effectively with our technology in collaboration with Publicis. Read the full article in Spanish! ➡ https://lnkd.in/d_hg4TPE
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Discover how Generation Z is reshaping advertising! Explore how this digitally native generation is influencing advertising trends with their preference for authenticity, social responsibility, and personalized marketing. 📊 Advanced data and targeted campaigns 📱 Multichannel engagement 🌍 Genuine narratives and social commitment Adapting your strategy to their values and preferences is key to capturing their attention. Don’t get left behind! #EXTE #EXTEInsights #Advertising #DigitalMarketing #GenZ #AdvertisingTrends #Innovation
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Amazon Prime Day 2024 is well underway! With some forecasters predicting a record $14 billion in consumer spending over the two-day event, now in its ninth year, anticipation is at an all-time high. So how should brands and marketers be fine-tuning and adapting their digital strategies to get the most out of this global shopping event? Mediashotz interviewed industry leaders, including James Hill, Chief Commercial Officer of #EXTE, to gather valuable insights and strategies. Read on! #amazonprimeday #adtechs #advertising #amazon
Amazon Prime Day 2024 - Adtechs see brand opps and challenges -
https://mediashotz.co.uk
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Jorge Martínez Beneyto, Director de Alianzas Estratégicas y Relaciones Institucionales de EXTE, nos comparte una reflexión sobre la Eurocopa y el valor del esfuerzo colectivo. En su artículo, nos invita a pensar más allá de las victorias.
“Si quieres llegar rápido, camina sólo. Si quieres llegar lejos, camina acompañado”
EXTE en LinkedIn
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Thank you to all attendees for joining us at our breakfast event on Wednesday, in Quito, Ecuador! 🙌 It was a pleasure to have the heads and planners of all the agencies at this special event. Tatiana León Celis, Sales Manager of Ecuador together with Maria Camila Morales Ramirez, Country Manager of Colombia, presented our portfolio and the latest developments. We highlighted the advancements in segmentation thanks to our proprietary technology and artificial intelligence, as well as the new performance-focused advertising possibilities with Echo and Pulse. #EXTEBreakfast #EXTEInnovation #EXTETechnology #AI #Segmentation #Performance #Echo #Pulse