CUPRA

We redesigned the new #CUPRALeon to be a stand-alone model. Now more #CUPRA than ever 🧲. Now more irresistible than ever. And so, we've just launched its TVC #campaign, reinterpreting the fable of the invisible red thread that magnetically pulls you to your soulmate 🔥. But for us, a soulmate is not a person. It's the new CUPRA Leon. Watch it here ⬇️

⏱️ Got 40 seconds? Then you can check out how the new #CUPRAFormentor is produced. Designed, developed and manufactured at the Martorell plant, CUPRA's best-seller is more than a success story - it embodies our #DesignObsession, turned into an #icon. 🚀 As such, we must take care of every detail during its production. How? Through an advanced and agile process that integrates innovative technologies and top-notch digitalised systems to ensure maximum quality and a 100% CUPRA DNA. 🧬 Here is how it’s done! Enjoy the journey. ✨

The time has come for the new CUPRA Formentor & CUPRA Leon to kick off their production! 🔥   Both vehicles have been redesigned for the new generation of drivers, setting the stage for the next chapter in their success story.   📣 Wayne Griffiths, CEO of CUPRA: “The new CUPRA Formentor and CUPRA Leon are key models for the future of our Martorell plant and will spearhead the expansion of the brand into global markets”.   More than 4,000 workers will be involved in the production line of the #CUPRAFormentor & #CUPRALeon, one third of the approximately 12,000 employees currently at the production facilities.    Thanks to this team effort we are making possible our latest #DesignObsession, with deliveries of both cars beginning this upcoming third quarter of 2024! 🚀

We’re proud to announce that we’ve been awarded not one but two Red Dot Design Awards! 🏆    This double win from the internationally recognised, prestigious competition is for the #CUPRADarkRebel Showcar – winner of the Red Dot: Best of the Best award and the #CUPRATavascan – receiving the Red Dot for outstanding design. These two victories highlight our determination as a challenger brand driven by emotions. 💪🏼     Many thanks to Red Dot and the judging panel for believing in our journey towards creating unique and disruptive #vehicles. Check it out ⬇️ 👀 

The 37th America's Cup’s is right round the corner, and CUPRA is going to be deeply involved thanks to our global partnership with this prestigious competition. ⛵️ Gran Dalton, CEO of the America’s Cup Event, and Ignacio Prieto Cardona CUPRA’s Chief Brand Officer, dropped by #CASASEAT to show us the iconic Auld Mug in person before it begins the ‘Trophy Tour’ along the Catalan coast. 🏆 As a brand driven by innovation, disruption and talent, our values align closely with those of the #AmericasCup, resulting in a perfect match to connect with the people of Barcelona and across the globe. #CUPRA will have a significant presence throughout the event, connecting with sailing performance enthusiasts worldwide and strengthening its brand visibility globally. Get ready to hear and see a lot more during the upcoming weeks, because CUPRA has many surprises in store to help make this event memorable, and to keep inspiring the world from Barcelona! 🚀

FC Barcelona players from both the men’s and women’s teams were given an exclusive chance to explore the new Spotify Camp Nou stadium for the first time. 🏁 And they did it in a truly unconventional way: by combining the physical world with the virtual one through our very own #CUPRAExponentialExperience! 🎮 The players got behind the wheel of the #CUPRAUrbanRebel Racing Concept Car with a #virtualreality headset and racing legend Jordi Gene as their co-pilot. Watch as they try out a completely virtual and futuristic racing track ⚡️ Would you try this?

Primavera Sound x #CUPRA is back! 🤟   Three in a row! We're renewing our commitment to bring the most revealing music and inspire the world from Barcelona by joining #PrimaveraSound and Boiler Room for the third consecutive year. We are hosting the main stage and using the Boiler Room x CUPRA dance floor to showcase our brand-new models, the new #CUPRAFormentor and new #CUPRALeon.    Aiming to share our design obsession with the festival guests, we have presented our exclusive Beachwear Collection, inspired by the festival vibes. Visit the Official CUPRA Collection Online Store to see more about the collection that features unique collaborations that celebrate our challenger spirit! 🌊 Check it out ⬇️👀

Building a good team and taking care of everyone that’s in it is one of Alexia Putellas Segura’s keys to success. 🤟🏼     The FC Barcelona player and CUPRA ambassador, together with her team, stood by those words to complete a historic season in women’s football, conquering four trophies: including the coveted UEFA Champions League. 🏆   Alexia is a role model and a source of inspiration for future athletes, as she continues to break barriers and empower the youth. 💪🏼   Discover Alexia’s impulse and the advice she gives to the next generation.     #CUPRATribe #InspiringTheNextGen

As a brand driven by obsession, #CUPRA believes in keeping our community informed and inspired by the latest in #automotive. 📣 And that is how we came up with the CUPRA #Newsletter: The Unstoppable Impulse.⚡️ 👉 In this inaugural edition, you will discover that design is in our DNA. It brings together our entire brand, connecting everything that we stand for, like a red thread. ⬇️

Driving sustainability with the #CUPRABorn VZ 💪🏼 At #CUPRA, our commitment to sustainability goes beyond electric power. The CUPRA Born VZ features exclusive CUP Bucket seats made with flax fiber, cutting CO2 emissions by 49%. 🌾 By using these natural fibers on the backrest of each seat, we have created a unique showcase of our innovative spirit. This original design enhances our long-term commitment to #sustainability. We are excited to be a brand that is working towards inspiring a new generation of drivers! ⚡️