CUPRA

At CUPRA we’re still counting down the days until the official opening #ceremony of the 37th America’s Cup, which will take place on the 22nd of August. ⛵ As global partners, it’ll be a unique chance to connect the passionate people of Barcelona and from all around who love this sport. Want to know how to immerse yourself in the America’s Cup?  We gathered Ignacio Prieto Cardona, CUPRA Chief Brand Officer, and Lesly Ryan, America's Cup Event Director, to answer these questions and explain what to expect from this edition of the #AmericasCup. Keep an eye out for all the activities and surprises we’ll be organising, including the #CUPRATerramar World Premiere, our booth in the Race Village and multiple activations in the Fan Zones. 🔥  Get ready for an emotional experience! 🚀

Happy anniversary #CUPRAAustralia! 🇦🇺 🤟🏻 This week we celebrate two years since officially launching our brand there, back in 2022. At CUPRA we dreamed of pushing the boundaries and taking our unconventional challenger spirit to Australia, as part of our globalisation strategy. Since then, we’ve been committed to this country and are growing day by day. In our first two years, we have delivered over 6,000 units and opened 12 points of sales across the country, including our stunning #CUPRACityGarage in Sydney. And there’s more to come… especially with the recent launch of our first hero of a new era: the #CUPRATavascan. Featuring a new striking design language and sporty proportions, our all-electric SUV is set to arrive in Australia this year for local customers. 🔥

Have you heard of ‘The Dream Makers’ #contest? 💪🏼 It’s an initiative currently running two competitions where winners will receive funding to produce a short film and a full #scholarship for film studies at ESCAC - Escola Superior de Cinema i Audiovisuals de Catalunya. The dream makers contest jury includes: · Our CEO Wayne Griffiths · Oscar nominated film director, J.A. Bayona · Oscar nominated and renowned Hollywood actor, Daniel Brühl · ESCAC Development Director, Aintza Serra · Sitges Film Festival Director, Angel Sala. The objective of this contest is to find and boost young talent in the world of cinema and storytelling 🎥. Like #CUPRA’s commitment to challenge the status quo, finalists will be evaluated on boldness, vision and original approach. Discover more about the competitions here ⬇️

The next generation of #filmmakers made a statement by submitting over 240 short film projects to #TheDreamMakers contest organised by #CUPRA, in collaboration with J.A. Bayona & ESCAC - Escola Superior de Cinema i Audiovisuals de Catalunya. 🎬 The jury, consisting of CUPRA CEO Wayne Griffiths, film director J.A. Bayona, actor, Daniel Brühl, ESCAC Development Director Aintza Serra, and SITGES - Festival de Cinema Fantàstic de Catalunya Director Angel Sala had a very tough decision to make. But after reading through scripts, listening to pitches, and debating the projects, they have finally come to a conclusion: The six projects that have made it to the final are... Going to be revealed tomorrow! Stay tuned to find out which talented creators are one step closer to telling their story and inspiring the world.🔥

We are excited to introduce the new 📱 My CUPRA App: a streamlined service designed to make your charging experience seamless and user-friendly.   CUPRA continues to deliver an effortless and efficient charging experience with an integrated service that allows access to both public and private charging stations through a single, updated interface. The Plug and Charge feature simplifies the charging process, making it more convenient than ever, while the new CUPRA Charger 2, combines smart charging features with significantly reduced costs 💪🏼.   With the new #MyCUPRAApp, all your charging needs are centralised in one place. Gain access to over 700,000 charging stations from 800+ operators across #Europe and revolutionise your #EV journey. Ready to try it? ⬇️

We redesigned the new #CUPRALeon to be a stand-alone model. Now more #CUPRA than ever 🧲. Now more irresistible than ever. And so, we've just launched its TVC #campaign, reinterpreting the fable of the invisible red thread that magnetically pulls you to your soulmate 🔥. But for us, a soulmate is not a person. It's the new CUPRA Leon. Watch it here ⬇️

⏱️ Got 40 seconds? Then you can check out how the new #CUPRAFormentor is produced. Designed, developed and manufactured at the Martorell plant, CUPRA's best-seller is more than a success story - it embodies our #DesignObsession, turned into an #icon. 🚀 As such, we must take care of every detail during its production. How? Through an advanced and agile process that integrates innovative technologies and top-notch digitalised systems to ensure maximum quality and a 100% CUPRA DNA. 🧬 Here is how it’s done! Enjoy the journey. ✨

The time has come for the new CUPRA Formentor & CUPRA Leon to kick off their production! 🔥   Both vehicles have been redesigned for the new generation of drivers, setting the stage for the next chapter in their success story.   📣 Wayne Griffiths, CEO of CUPRA: “The new CUPRA Formentor and CUPRA Leon are key models for the future of our Martorell plant and will spearhead the expansion of the brand into global markets”.   More than 4,000 workers will be involved in the production line of the #CUPRAFormentor & #CUPRALeon, one third of the approximately 12,000 employees currently at the production facilities.    Thanks to this team effort we are making possible our latest #DesignObsession, with deliveries of both cars beginning this upcoming third quarter of 2024! 🚀

We’re proud to announce that we’ve been awarded not one but two Red Dot Design Awards! 🏆    This double win from the internationally recognised, prestigious competition is for the #CUPRADarkRebel Showcar – winner of the Red Dot: Best of the Best award and the #CUPRATavascan – receiving the Red Dot for outstanding design. These two victories highlight our determination as a challenger brand driven by emotions. 💪🏼     Many thanks to Red Dot and the judging panel for believing in our journey towards creating unique and disruptive #vehicles. Check it out ⬇️ 👀 

The 37th America's Cup’s is right round the corner, and CUPRA is going to be deeply involved thanks to our global partnership with this prestigious competition. ⛵️ Gran Dalton, CEO of the America’s Cup Event, and Ignacio Prieto Cardona CUPRA’s Chief Brand Officer, dropped by #CASASEAT to show us the iconic Auld Mug in person before it begins the ‘Trophy Tour’ along the Catalan coast. 🏆 As a brand driven by innovation, disruption and talent, our values align closely with those of the #AmericasCup, resulting in a perfect match to connect with the people of Barcelona and across the globe. #CUPRA will have a significant presence throughout the event, connecting with sailing performance enthusiasts worldwide and strengthening its brand visibility globally. Get ready to hear and see a lot more during the upcoming weeks, because CUPRA has many surprises in store to help make this event memorable, and to keep inspiring the world from Barcelona! 🚀