Estás en RRHH y quieres construir relaciones profesionales. ¿Cómo pueden ayudarte las redes sociales a lograrlo?

Social media helps HR professionals build relationships by networking, brand building, recruitment, learning, and community engagement. Platforms like LinkedIn enable connections with professionals, while sharing insights showcases expertise. It also aids in recruiting talent, learning from industry peers, and engaging with online communities.

Social media can be a powerful tool for HR professionals to build professional relationships by connecting with industry peers, sharing valuable insights, and participating in relevant discussions. Platforms like LinkedIn offer opportunities to engage with professionals worldwide, join industry groups, and showcase expertise through content sharing. By actively participating in online communities and networking events, HR professionals can expand their network, stay updated on industry trends, and foster meaningful connections with colleagues and potential collaborators.

Social media is a valuable tool for HR professionals to build and maintain professional relationships. Platforms like LinkedIn facilitate networking with peers and influencers, while also allowing professionals to showcase expertise through content sharing. Additionally, social media serves as a recruitment platform, aiding in talent acquisition. By following industry trends and engaging with connections, HR professionals can enhance their knowledge and strengthen their network. Overall, social media offers a range of opportunities for HR professionals to expand their reach, establish credibility, and stay current in the field.

As mídias sociais são uma ferramenta valiosa para nós profissionais de RH construírem relacionamentos profissionais, expandirem suas redes, promoverem suas marcas pessoais como especialistas, recrutarem talentos, acessarem recursos educacionais, engajarem funcionários e gerenciarem a reputação da empresa como empregadora. Através de plataformas como LinkedIn, Facebook e Twitter, é possível conectar-se com colegas, participar de discussões relevantes, compartilhar oportunidades de emprego e conteúdo informativo, além de monitorar a presença online da empresa para proteger sua reputação.

Social media can be a powerful tool for HR professionals to build and maintain professional relationships. several ways social media can help: Networking: Platforms like LinkedIn are designed for professional networking. HR professionals can connect with industry peers, thought leaders, and potential candidates. Engaging in conversations, sharing insights, and participating in relevant groups can help expand your network. Brand Building, Training and Development. In short your network is your net worth

Choosing the Right Social Media Platform for HR: 🎯 Understand Target Audience: Identify where your ideal candidates and employees are most active. 📊 Evaluate Platform Features: Consider tools for job postings, networking, and employer branding. 📱 Assess Engagement Levels: Look at user engagement metrics to gauge platform effectiveness. 🔍 Research Industry Presence: Determine which platforms are popular within your industry. 🤝 Consider Company Culture: Select platforms aligning with your company's values and communication style.

Choosing the right social media platform for HR is very imperative to achieve a good reputation and professional relationship. Networking sites are a way to build Professional connections. LinkedIn is the most preferred professional networking platform, where HR can connect with other HR professionals, join groups, share articles, e-learning and learn about current trends. It also helps to find talents. Twitter is a microblogging platform that permits you to join chats, that allow to you follow hashtags. other platforms like Facebook and Instagram can also allow you to share videos and create pages . They can help to create your visibility and network. YouTube is a video platform where you can create, upload or watch videos on HR topics

LinkedIn is the your best friend when it comes to HR related social medium. Instagram, FB, Tiktok can also supplement your HR presence for career opportunities and workplace promotions but nothing holds a candle to what LinkedIn can do for you.

Ao escolher uma plataforma de mídia social para o RH, é essencial considerar o seu público-alvo e seus objetivos. O LinkedIn é uma escolha natural para profissionais de RH, pois concentra-se em conexões profissionais e networking. Se você deseja alcançar uma audiência mais ampla, o Twitter pode ser uma ótima opção para compartilhar atualizações rápidas e interagir com profissionais de diversos setores. O Facebook pode ser adequado para empresas que buscam se conectar com uma audiência mais ampla, incluindo colaboradores e potenciais candidatos. Analise as características de cada plataforma, identifique onde seu público está presente e adapte sua estratégia de mídia social de acordo.

HR profile hunting requires rigorous organization. You need to be sure of a number of parameters, starting with the presence and frequency of both companies (your own) and candidates. The multiplication of recruitment channels is necessary, as certain age groups do not wish to register on platforms they often consider useless. HR performance has reached a turning point, with candidates imposing their choices, especially if the job is in short supply. At a time when relationships are being codified in a new way, it's the person who can adapt to change who will succeed.

One simple answer here: Teach yourself and your team CANVA. For an incredibly low price you can create templates for "new users" to simply edit; allow for workflow controls for "advanced users" and even give Marketing the oversight they prefer before publishing. Social Media is part of a core Talent strategy, for attraction and for communicating employee voice. Allowing teams to be energized and foster their creativity (especially for those team members that love it, like me) lead to authentic messaging and more organic content.

Social media especially professional networking site is a great way to showcase your work to professionals across the globe. It is very important to ensure that the posts that you share are contemporary and even if they are shared, you have read it and made a short synopsis which goes in the body of your post. This enables the reader to understand the content of the larger post in a nutshell and generates interest. Posting original content is very important and it is necessary that you create such content regularly to express your opinions and ideas in social media. Use a lot of visual tools and models to make the content attractive and concise. Please remember to give credits to content you have borrowed from others - it makes you credible

Para criar um conteúdo envolvente é necessário conhecer seu público e ser autêntico (a) nas informações compartilhadas. Outro ponto importante é mesclar conteúdos, alternando entre itens informativos, atualidades, experiências.... para que as pessoas se sintam interessadas.

Both content matter and content presentation are important to keep the audience engaged. And unlike many other professionals, HR professionals are mostly serious social media users, as in they really use social media for work. They are often on social media and therefore they know what is out there pretty well. This is a significant point we shouldn’t forgo while placing our content for HR. Most gimmicks and feel-goodies won’t make them feel good. I think we should take into account our personality and motive along with the audience preferences. If one is not sure of these, to be on the safer side take up those topics with which one can never go wrong. As in practical scenarios, emerging ideas, entertainment, engagement initiatives etc.

Participe de comunidades. As pessoas se organizam em comunidades desde que o mundo é mundo, mas o mundo digital potencializou essa integração pela facilidade de contato. Participar de comunidades online é uma maneira de construir relacionamentos profissionais e se envolver com outros profissionais que compartilham interesses semelhantes, aprendendo sobre cultura organizacional, trocando experiências e se integrando sobre tendências.

In my experience, building professional connections on social media in HR calls for genuine and engaged audience engagement. In order to show that you are approachable and transparent, reply to messages, comments, and inquiries right away. Ask insightful questions, get input from others, and share pertinent content to have meaningful conversations. By taking part in online discussions, expressing gratitude for staff accomplishments, and commemorating milestones, you may highlight the human aspect of HR. Building relationships and fostering trust within the professional community can be achieved through consistently keeping an eye on and reacting to social media conversations.

Creating engaging social media content for HR involves careful planning, creativity, and consistency. To achieve this: 1. Identify your target audience and understand their demographics, preferences, and behaviors using analytics tools. 2. Decide on a tone that reflects your brand and purpose, balancing professionalism with friendliness and authenticity. 3. Craft clear and concise messages that capture attention and interest, avoiding jargon, slang, and acronyms. 4. Select a format that suits your message and platform, such as images, videos, infographics, podcasts, or live streams, to make the content visually appealing and memorable.

You can always engage your audience in conversation in comments. You can hold opinion polls, conduct live sessions and just responding with like on opinions you agree with or appreciate.

A interação com seu público nas mídias sociais é essencial para construir relacionamentos profissionais sólidos. Responda prontamente a comentários, mensagens e perguntas, mostrando que você valoriza o engajamento dos usuários. Demonstre empatia, seja cortês e forneça informações úteis e relevantes. Além disso, participe de grupos e comunidades relevantes, compartilhando conhecimento e participando de discussões. Ao interagir de forma ativa e genuína, você estará estabelecendo conexões significativas e construindo uma reputação positiva.

El generar contenido y a partir de este generar audiencia es una de las características que debemos observar en nuestras interacciones con las diferentes audiencias. La credibilidad y acceder a contenidos relevantes es clave para poder interactuar con foco y estrategia. Importante hacer siempre un llamado a la Acción con las diferentes publicaciones buscando que las mismas generen conversaciones y por tanto interacciones.

Measuring Social Media Impact for HR: 📊 Metrics Tracking: Monitor key performance indicators (KPIs) like reach, engagement, and follower growth. 📈 Conversion Rates: Track how many social media interactions lead to job applications or employee referrals. 🔍 Audience Insights: Analyze demographic data and engagement patterns to understand your audience better. 📅 Timeline Analysis: Evaluate the effectiveness of campaigns over time to identify trends and areas for improvement. 📝 Feedback Collection: Solicit feedback from candidates and employees to assess the impact of your social media efforts on their perceptions and experiences.

Relaciones cara a cara: Además de tener presencia en redes digitales, debes participar en congresos, grupos profesionales que te permitan construir relaciones cara a cara. Colegios profesionales, instituciones públicas y universitarias son fuentes que te permitirán conocer colegas y formar redes de contactos. Recuerda que nadie crece sin el apoyo de otras personas y el crecimiento profesional no está exento de esa dinámica.

Based on my experience, evaluating the impact of social media on HR entails monitoring KPIs to gauge how well relationship-building initiatives are working. To determine the popularity of HR material, use analytics tools to track engagement indicators like likes, shares, and comments. To ascertain the general sentiment of encounters & modify methods accordingly, conduct sentiment analysis. Qualitative insights into the ways in which social media activities foster the development of positive professional connections can be obtained through surveys and feedback mechanisms. In order to continuously improve HR relationship-building efforts using social media techniques, assess and analyze these KPIs on a regular basis.

Medir o impacto das mídias sociais no RH é fundamental para avaliar o sucesso de suas estratégias e identificar áreas de melhoria. Utilize métricas como alcance, engajamento, número de seguidores, cliques em links e compartilhamentos para avaliar o desempenho de suas postagens. Além disso, monitore o feedback e as interações dos usuários para entender como seu conteúdo está sendo recebido. Ferramentas de análise, como Google Analytics e as próprias métricas das plataformas de mídia social, podem ajudar a obter insights sobre o desempenho de suas campanhas e ajustar sua abordagem conforme necessário.

You can set KPIs to monitor your success on the following parameters: 1) Post Reach 2) Number of profiles received against job posts 3) Likes and Comments 4) Relevance/ Demography of the audience

Social media is a powerful tool for building relationships and helps us connect with the world. My favorite social media tool is LinkedIn, through which we can maintain long distance relationships and connect with professionals in our industries and also gain knowledge about other industries by seeing posts from other industries. Social media has features like messaging, video calling, comments which create healthy relationships.

Is all #LinkedIn AI gen now?!? Has no one Googled? What about Googled about @Google’s research? Is @Microsoft using #Bing only for #team research? I “team management”. Try “Aristotle” and “Oxygen”. “…projects”. Wait, if you need that clarification you wouldn’t have followed thus far either! 😏🦾 What happened to #thriving and #belonging and all that good jazz we’ve been claiming they stand for?👩🏼🎤🧑🏼🏫🧠🌶️ There’s more and more #HumanDebt in this company by the day… disappointing.

Além dos aspectos mencionados anteriormente, é importante considerar outros fatores ao utilizar as mídias sociais para o RH. Mantenha-se atualizado sobre as tendências e as melhores práticas do setor de mídia social para garantir que sua estratégia esteja alinhada com as expectativas dos usuários. Esteja aberto a experimentar e ajustar sua abordagem com base nos resultados e no feedback recebido. Lembre-se de que as mídias sociais são uma ferramenta poderosa para construir relacionamentos profissionais duradouros, e seu uso estratégico pode trazer benefícios significativos para o RH e a empresa como um todo.

Se debe generar contenido amigable a teléfonos móviles ya que el mayor contenido hoy en día se revisa a través de estos dispositivos. Debemos ser relevantes y romper el feed esto significa crear contenido que genere tráfico, sea relevante y llame la atención. Recordemos además que los empleados son importantes para manejar las informaciones organizacionales como los principales embajadores de marca y desde RRHH somos los encargados de que ese endomarketing funcione con unas RRSS funcionales y muy bien trabajadas.

Linked-in and other social groups on social media can serve this purpose. Showcase your achievements and engagements (professional) in such groups so that your credibility is visible and you're making more connects. Once people start observing this often the tribe of HR automatically starts growing and becomes larger