A continuación, te explicamos cómo puedes destacar durante un cambio de carrera con tu marca personal.

If you want to build a personal brand, your interest is the most important factor. Many people will argue that not every interest can help us make money. After all, the long-term goal of a personal brand is also money. But that's why I said to create content on something you're interested in because you can tell people things you've read from a book for a few days. But you can tell people about something you're passionate about as long as you feel like it. In my experience, most content creators lose the content creation game for one reason only: inconsistency. And your interest helps you stay consistent. Passion fuels consistency

To stand out during a career change, leverage your personal brand. Highlight your unique strengths, skills, and experiences. Showcase your passion and expertise through engaging content and networking. Build a strong online presence and utilize platforms like LinkedIn to connect with industry leaders and potential employers. By doing so, you'll increase visibility and credibility, setting yourself apart in the job market.

To stand out during a career change: Highlight transferable skills. Show genuine enthusiasm for the new field. Build a strong online presence. Network strategically. By doing so, you can effectively communicate your unique value proposition and stand out from other career changers.

As a photographer, I am a stepping stone for many women (some men) who are facing a career change. Creating a brand that is visually authentic, using words that identify with your soul purpose, and getting out there and networking are the best ways that you can stand out. I also highly recommend setting up as many coffee dates as you can with people that you know and trust. It's important to have people that are you in your corner who can help you during times of doubt or frustration.

In my opinion, the most valuable skill for a content creator is Communication. As a content creator, your sole purpose is to ensure that your message reaches your audience. And to achieve that, you must master the art of communication. Remember, communication is not just about speaking or writing; it's about connecting with your audience on a deeper level.

De mon expérience, chacunes de nos expériences, même celles qui paraissent insignifiantes nous enseignent des choses. Quand je me suis lancée dans l'entrepreneuriat, je n'avais pas une grande expérience dans le monde de l'entreprise, encore moins dans la communication. Mes expériences étaient principalement des stages dans des startups, jobs étudiants dans la vente (luxe), du baysitting et de l'associatif. Pourtant ces "petites expériences" m'ont enseignés les compétences qui me permettent aujourd'hui d'accompagner des centaines de clients dans leur succès grâce à leur Personal Branding. Ne négligez rien dans votre parcours. Et n'ayez pas honte de ce dernier.

Your profile pic matters in content creation! It's your first impression online, like a digital handshake. Finding the perfect one takes time, but here's the key: keep your face big and clear. Thumbnails are tiny, so make sure they recognize you! Don't stress perfection, just experiment and find a pic you like.

Votre image personnelle n'est pas statique. Elle évolue avec vous, parce que vous changez, mais aussi avec votre carrière. Quand vous évoluez, c'est normal de faire évoluer votre image. Pour autant, ne mettez pas vos anciennes expériences de côté. Tout ce que vous avez fait avant vous apporte forcément des compétences qui vous servira dans votre nouvelle carrière.

LinkedIn is like a 24/7 networking event. And the best part? You can target key decision makers in your desired industry with LinkedIn's filters. Here's how to network smart: 1. Use LinkedIn Advanced Filters: ↳ Connect with key decision-makers. 2. Send Personalized Connection Requests: ↳ Provide value in your message. 3. Leave Thoughtful Comments: ↳ Build a visible presence. 4. Deepen Discussion in DMs: ↳ Continue the conversation. 5. Give Value: ↳ Build relationships, not just contacts. Do this a couple of times a day. Genuine connections >>>>

How can we create content that gets shared widely? And why should we focus on this? Let me explain. On social media, the number of shares your content receives has a significant impact on your algorithm ranking. Why? Because social media platforms want users to spend as much time as possible on their apps. The more shares your content gets, the more people stay with your content. Therefore, creating shareable content is crucial. But before diving into strategies, let's understand the content category with the highest share rate: humor and entertainment. This type of content consistently generates the most shares. So, how do we transform our content into shareable gems? By incorporating these 2 elements humour and entertainment

Si vous vous lancez dans une nouvelle carrière, vous êtes en mode "explorateur". Vous n'avez pas besoin d'être un expert pour partager du contenu à ce sujet. Partagez votre apprentissage, documentez votre évolution. Produisez ainsi du contenu qui vous positionne comme une personne "en apprentissage". Vous verrez que vous aurez plus de facilité à fédérer des personnes autour de vous.

Share resources, provide insights, and offer help where you can. Demonstrating your willingness to add value not only enhances your personal brand but also builds goodwill. People are more likely to support and remember you if they see you as a valuable resource. Consistently offering value can help you stand out and build a strong reputation in your new career. Actionable Examples: Share useful articles, tools, and resources with your network that are relevant to your new career. Offer to help with projects or provide advice to colleagues and connections in your new field. Pro Tip: Use LinkedIn’s “Recommendations” feature to write endorsements for others, showing your support and appreciation for their skills and expertise.

To stand out during a career change with your personal brand, focus on showcasing your unique skills and experiences that align with your new field. Build a strong online presence through relevant content and networking in industry forums. Demonstrate a proactive attitude towards learning and adapting to new challenges. Consistency and authenticity in communicating your passion for the new career path will help you make a memorable impression.

Votre Personal Branding vous suit tout au long de votre carrière. Ne négligez jamais vos expériences passées même si elles n'ont rien à voir avec ce que vous faites actuellement. La réputation que vous avez construit dans vos carrières précédentes vous servira pour votre carrière future.

As I like to say, personal branding is just that - PERSONAL! Authenticity in its layered magic should not be displayed in an ad hoc manner. It also has to be mindfully curated. Additionally, when it comes to personal branding, whether it's for your current job/career or a change in career, you should never be afraid to showcase the different sides of you/your personality. Regarding a career change, it's a balance between strategically adapting and maintaining your core essence. It sounds contradictory but it's not. Standing out with a career change can be studying your new field and/or workplace, noting the culture and seeing how you can inject a unique blend of creativity and flavour, how you can influence the energy in a room.