A continuación, te explicamos cómo puedes transmitir tus conocimientos y experiencia a la próxima generación como comunicador estratégico.

"Old-school" can be a loaded moniker these days, but don't shy away from it. Great (and strategic) communications is timeless. Pass down the discipline. Instill the behavior that always asks "why?" Why to say that? Why does it make someone feel or think that? Why does it need to be said there? Question things to get to better, more strategic places. And, when in doubt, go as old school as it gets...remember book reports? What, when, why, where, how? Answer the questions. Think linearly and logically. Craft and develop with purpose.

A mentor's effectiveness is fundamentally tied to their authenticity and integrity. Unfortunately, many self-proclaimed mentors project a facade of success, driven by ego, rather than offering genuine guidance. True learning and growth can only occur when mentees are exposed to an authentic, realistic perspective. Therefore, it is crucial for mentors to incorporate the genuine aspects of their human experience into the mentoring relationship, fostering genuine growth rather than merely superficial progress.

As a mentor in the airline company where I work, it is used as a powerful tool to convey information to F/Os who will be new captains. I agree with the idea of taking someone under your wing in flight and offering them a unique opportunity to learn from your experiences through a master-apprentice relationship. There is no mistake in the analogy. When you fall from a tree, I attach importance to listening to the story of my other friend who fell, giving advice on guiding the industry, and giving feedback on his work.

Passing on knowledge and expertise as a strategic communicator through mentorship involves actively engaging with aspiring communicators. Share practical insights and experiences to help them navigate challenges and opportunities. Provide constructive feedback to refine their skills and approaches, fostering growth and confidence. Encourage curiosity and critical thinking by posing thought-provoking questions and encouraging exploration. Lead by example in ethical communication practices and professionalism to instill values and standards. By investing in mentorship, you contribute to the future generation's success while leaving a lasting impact on the field of communication.

Pass it and pay it forward! Mentor those new to the profession as well as seasoned professionals. This is a great way to share your knowledge, skills, and contribute perspectives. Mentoring can be connected through industry organizations like PRSA/PRSSA. Take the opportunity to teach or guest speak at a communications program at your local college or university. In these environments share your own trajectory, case studies and experiences, as well as network connect to expand circles and access.

Passing on knowledge as a strategic communicator involves teaching practical skills and theoretical frameworks. Inspire by sharing real-world examples and case studies that illustrate effective communication strategies. Encourage creativity and critical thinking through interactive discussions and challenging assignments. Foster a passion for continuous learning by demonstrating the value of staying informed about industry trends and emerging technologies. Lead by example in professionalism and ethical communication practices, motivating the next generation to uphold high standards. Through teaching and inspiring, you empower future communicators to make meaningful contributions and drive positive change in the field.

Passing on knowledge as a strategic communicator through writing involves sharing insights, strategies, and case studies in accessible formats. Write blogs, articles, or books that offer practical tips and theoretical frameworks relevant to the field. Use clear and engaging language to convey complex ideas and stimulate critical thinking. Incorporate real-world examples to illustrate concepts and inspire innovation. Encourage feedback and dialogue to foster learning and community engagement. By publishing, you contribute to the collective knowledge base, empowering the next generation of communicators to excel and evolve in their careers.

Passing on knowledge as a strategic communicator involves documenting insights and experiences through writing. By crafting articles, blogs, or even books, you can share practical advice and theoretical frameworks with clarity and depth. These written pieces serve as a legacy of expertise, accessible for future generations to learn from and build upon. They provide a structured platform to articulate strategies, case studies, and lessons learned, empowering others to navigate challenges and innovate in their own communication endeavors. Through writing, you contribute to the continuous evolution and advancement of strategic communication practices.

Passing on knowledge as a strategic communicator involves engaging in meaningful dialogue with the next generation. Actively participate in industry events, mentorship programs, and panel discussions to share insights and experiences. Encourage curiosity and critical thinking by posing thought-provoking questions and fostering open exchange of ideas. Listen attentively to diverse perspectives and provide guidance based on practical wisdom and theoretical understanding. Through dialogue, you not only impart knowledge but also inspire young communicators to navigate complexities and excel in their careers, fostering a legacy of innovation and growth in strategic communication practices.

Passing on knowledge as a strategic communicator involves curating and sharing your digital footprint through platforms like blogs, social media, and professional networks. By showcasing your expertise and thought leadership through articles, posts, and contributions, you provide accessible insights and practical advice. Engage with aspiring communicators online, offering guidance and mentoring through virtual interactions. Cultivate a digital presence that reflects your experience and values, inspiring others to learn and grow in the field. Through your digital footprint, you establish a lasting impact on the next generation of communicators, fostering continuous learning and development in strategic communication practices.

Passing on knowledge as a strategic communicator involves leveraging networking opportunities to connect with aspiring professionals. Attend industry events, conferences, and webinars to share insights and build relationships. Offer mentorship to young communicators by providing advice and guidance based on your experiences. Facilitate introductions and connections within your network to help them expand their professional circles. Share success stories and lessons learned through networking platforms to inspire and educate others. By actively engaging in networking, you can foster a supportive community and pass on valuable expertise, contributing to the growth and development of future strategic communicators.

To pass on your knowledge and expertise to the next generation as a strategic communicator, start by assessing and understanding your audience. Knowing their interests, challenges, and preferred communication styles allows you to tailor your message effectively. Provide valuable information and content that resonates with them, using clear, relatable examples. Share your experiences and insights in a way that is engaging and accessible, ensuring your knowledge is not only passed on but also impactful. By reading your audience well and delivering relevant content, you can effectively mentor and guide the next generation.

Growing older as a professional, after a few decades one automatically slips into the “master and apprentice” situations and relationships. This is the best that can happen. Otherwise, my advice is to not force yourself upon junior team members but let them come and ask. Then, give the best answers possible. It’s as simple as that.

Nada substitui a experiência. Mas, se você guardar para você apenas todo conhecimento, nada adianta também. O segredo é compartilhar não como sendo que sabe de tudo, mas com a curiosidade de um aprendiz e sempre citando fatos e dados de suas passagens.