¿Cómo puedes utilizar la investigación de medios para mantenerte por delante de tu competencia?

In today's fast-paced business landscape, beating the competition isn't just about guesswork—it's about getting real insights. Here's how media research can give you the edge: -Understand market trends and consumer preferences. -Analyze competitors' strategies and activities. -Tailor your strategies based on findings. -Target your audience more effectively. -Stay ahead by being informed and responsive With media research on your side, you're not just keeping up, you're taking the lead!

Additionally, the following will enable staying ahead of competition : 1. Monitoring social media trends 2. Competitor benchmarking and continuous competitor analysis 3. Explore white spaces or gaps 4. Integrate customer feedback/comments

Primeiro precisamos definir claramente nossos objetivos e escolher as ferramentas certas para coletar as informações, como métricas de engajamento e análise de sentimentos. Mas é muito importante escolher fontes confiáveis e utilizar os dados de forma crítica. Além disso, precisamos acompanhar de perto as tendências do setor.

A pesquisa de mídia permite que você analise o comportamento do mercado, identificando tendências, preferências do consumidor e padrões de compra. Isso ajuda você a entender melhor o ambiente competitivo em que sua empresa está inserida.

N0. 1:  List down all the touch points and gather all the relevant and required information. No. 2: Based on your insights, select the strongest point that has the potential to lead you in multiple directions. No. 3  Merge that strongest point with the latest viral trend to give it its own identity. No. 4  Utilize all social media platforms to gain insight into the potential target audience that is not yet influenced by your competitor.

Doing media research is like being a detective. There are two main ways to find clues: using what already exists (secondary research) and going out to dig up new info yourself (primary research). Secondary research is like reading old case files to see what others have found. It's fast and free, but might not be super specific to your situation. Primary research is like interviewing witnesses and examining evidence firsthand. It gives you the most detail, but can be more time-consuming. The best detectives often use both methods to get the whole picture. In media research, you can combine these approaches (mixed methods) to get a well-rounded understanding of what's going on in the media world.

Methods of research 1) Observe: Read reddit forum. read about pop culture. Join communities/pages/groups the target consumer is in. Follow companies, entertainers and entertainment that your target consumer aligns with. 2) Listen: Social Listening with tools like Brandwatch 3) Surveys 4) Talk to influencers and connectors within your target catagory 5) Analyze content 6) Brand index data 7) Focus Groups. Don't do focus groups unless you're interviewing key advocates and influencers in the catagory. 8) Experiment: Test products and/or creative on small segments

Para usar a pesquisa de mídia e ficar à frente da concorrência, é crucial escolher métodos eficazes que se alinhem aos seus objetivos. Monitorar mídias sociais, analisar a cobertura da imprensa, realizar pesquisas de opinião e focus groups, analisar dados online e benchmarking de desempenho são alguns métodos úteis. A escolha dos métodos certos ajudará a obter insights valiosos sobre seu mercado e concorrentes, permitindo que você tome decisões estratégicas informadas e mantenha uma vantagem competitiva.

My simplest modes of research are free. I run keywords on: 1. Google Trends 2. Google Search - Autocomplete recommendations, questions and related searches 3. Tiktok Google tells me which keywords/topics have high levels of intent and interest while Tiktok shares the same, while showing me content styles that resonate.

Use ad spy tools to understand how your competitors are positioning themselves, to understand where they are investing marketing dollars, what their market share looks like. Also turn to reviews - yours and your competitors - to discover the customer voice, concerns, hopes, and desires.

Many tools will help you analyse your collected data. You need to know what you are looking for. Look for correlations, outliers, and recurring themes that can inform your understanding of consumer behaviour, market dynamics, and competitive landscape. Another thing to keep in mind is that you should keep your bias aside. Only then the data will speak to you inn its true sense.

Para usar a pesquisa de mídia e ficar à frente da concorrência, é essencial analisar cuidadosamente os resultados obtidos. Isso inclui avaliar a cobertura da imprensa, o engajamento nas mídias sociais, as percepções do público e o desempenho das campanhas de marketing. Ao analisar esses dados, você pode identificar tendências, oportunidades e áreas de melhoria, permitindo que você ajuste suas estratégias e se destaque da concorrência.

Based on my learnings from Google and Tiktok, I develop campaigns that are based on those learnings. In the case of my physio client, we realized that searches for knee, back and neck pain were highly searched for. So this tells us that this is a problem we need to solve, and communicate our ability to do so.

After collecting data like a detective, you need to analyze it to uncover what it means. This is where data analysis comes in. Imagine sorting through clues - you can use tools to summarize info (like fancy calculators) or find connections between things (like tests in school). There are even methods for analyzing written answers to find common themes. Finally, a SWOT analysis helps you see how your creative strategy stacks up considering everything you've learned - its strengths, weaknesses, opportunities, and threats. By using these tools, you can turn data into a clear picture to guide your creative decisions.

you use media research to stay ahead of your competition! Analyze your data! For example, data analytics are easily assessable on all social media. I believe the reason being is because it can help you it communicates, or gives feedback about the media you posted and this being communicated to you have the option of using it to your advantage, or doing the latterhowever data analytics definitely can be used proactively to enhance your media experience. Additionally analytics, my apologies media can communicate a lot of things, verbal data, nonverbal data, etc.. by reviewing media, you have the opportunity to analyze a lot of data, especially data that you might have missed in the real life experience, or with the naked eye may I say.

Measuring the reach and impact of communications will allow any brand to know what is working for their audience. 1. Mass media: in this case, it's better to determine the key audience to know the reach of the media (how many people read it). 2. Social networks: it is easier to measure impact. Through key indicators such as comments, reposts, and follows, you'll know if you're reaching the impact goal. 3. Conversion on mobile devices: if your goal is to obtain downloads and recurring purchases, you can easily obtain these two indicators through a tracking link that allows you to know who downloaded and if that user purchases and has recurrence. The important thing is not just to measure, but to analyze the measurement! What do you think?

É fundamental aplicar os insights obtidos de forma estratégica. Isso pode envolver ajustar suas campanhas de marketing com base nas percepções do público, melhorar a comunicação da marca com base na cobertura da imprensa, ou até mesmo desenvolver novos produtos ou serviços com base nas tendências identificadas. Ao aplicar de forma eficaz os insights da pesquisa de mídia, você pode se diferenciar da concorrência e manter uma posição de liderança no mercado.

Based on the above learning about knee, neck and back pain, we developed videos on how we approached fixing these problems. We boosted it to the right target group on social and we drove 30 new clients within 1 week. Why? Because we used research to find topics that resonated. Marketers forget that marketing is all about doing your research. Insights based marketing always win.

The San Blas neighborhood in Cusco is not only a picturesque neighborhood, but also where you perceive creativity. There are local people, those who come from the capital and foreigners living in a kind of artistic coexistence, often fun. When we landed there, there were many people with beautiful premises with ingenious interior and exterior designs; but many of his products did not project that mimicry of his art. We initiate art interventions, consultations, impulses and conversations. The methods and analyzes were important, but the application according to prior knowledge in situ, talking with local people and knowledge of its history is also important. We wonder what the predecessors would do these days, in their art.

All that research you did? It's time to put it to work! This is where your detective work pays off. The insights you gathered can be like secret blueprints. They can help you pinpoint exactly who your target audience is (refine segmentation) and what matters to them. This lets you craft a winning message (value proposition) that stands out from the crowd. You can also use your findings to choose the best media channels to reach your audience and design creative content that truly resonates with them. Basically, your research helps you craft a creative strategy that's like a perfectly aimed arrow, hitting the bullseye of your target audience.

My favorite part of planning: Analyzing Competitors; what makes the job more as a game. One thing that we may miss is Monitoring Competitor Activities. what they did in media and what they gain? Market insight depends on our activities and it also can give you a perspective of the next move. when you know more about the next, it's much easier media planning for now. easy is not a good word for that, nothing is easy in our job :D it's more Smooth.

Don't forget the power in qualitative insights that reflect relevant, timely information on your target audience. I think far too often we turn to numbers and percentages and neglect that human behavior isn't as cut and dry. There's a time and a place for quantitive data, but don't ignore the impact a strong observation about the behaviors of your target audience can have in differentiating your product/service from competitors.

The media landscape is constantly changing. New platforms emerge, trends evolve, and audience behaviors shift. That's why media research isn't a one-time thing. Think of it as an ongoing conversation you have with your audience. By regularly revisiting your research and incorporating new insights, you can ensure your creative strategy stays fresh, relevant, and keeps hitting the mark with your target audience.

No te limites a investigar y a hacer Social Listening sobre tus competidores. Amplía la visión conociendo mas sobre los sustitutos y otro tipo de categorías de productos, servicios y marcas en general que sean afines al estilo de vida y perfil de tus consumidores (actuales y potenciales). Las categorías cruzadas nos ayudan a comprender muchos mas comportamientos y motivaciones, beneficios y atributos buscados, resultados esperados, etc. Adicional, no te hagas solo la pregunta de ¿contra quién compito? sino, y más relevante hoy: ¿CONTRA QUÉ COMPITO?

Para ficar à frente da concorrência, você pode usar a pesquisa de mídia de várias maneiras, como monitorar a cobertura da imprensa sobre sua empresa e concorrentes, identificar tendências emergentes e percepções do mercado, acompanhar o desempenho de campanhas de marketing e avaliar a eficácia de estratégias de comunicação. Isso permite tomar decisões mais informadas e ágeis, adaptando-se rapidamente às mudanças no mercado e mantendo uma vantagem competitiva.