¿Cuáles son las formas más innovadoras de interactuar con tu audiencia en las redes sociales durante los eventos?

Tactic Tip: Promote and Build up the event in advance and advertise the live stream. Have the live stream to be dynamic with unique content such as Q&A, interviews etc. Avoid just a single shot video feed, as this will likely cause users t drop. Instead encourage audience engagement via polls, comments etc.

Going live at an event can engage your community, boost your reach and give you new followers IF you do it right… Here’s my top tips for doing it right: ✅ Create a LIVE schedule, stick to it and promote it in advance… live streaming a full event can be boring, so a schedule breaks it up for viewers! ✅ Assign a person to look after the LIVE & host it for the day, a human face to camera retains more viewers more than watching a speech will ✅ Get the set up right. If you’re streaming a Q&A make sure the camera/phone is set up with decent light and a good spot for viewers to see the action. Make sure the audio is good too!(Same for the person hosting) ✅ Ask questions & interact, don’t just go live and ghost! P.S.. Have fun with it!

Tip: Consider announcing the live session in advance, teasing exclusive content, or running limited-time promotions during the broadcast. ✅ This not only enhances engagement but also taps into the FOMO phenomenon, encouraging viewers to actively tune in and participate. Creating a sense of exclusivity and urgency around your live video content can significantly boost its impact on social media 🌟

Behind-the-Scenes Content: Share real-time behind-the-scenes glimpses of event preparation, speaker rehearsals, or team interactions. Q&A Sessions: Engage with the audience by conducting live Q&A sessions with speakers, exhibitors, or industry experts. A music festival used this approach to allow fans to ask questions to their favorite artists, creating a direct connection between the performers and audience. Offer exclusive content or access to special events through live video, such as backstage tours or VIP interviews Use live video to conduct real-time polls or surveys to involve the audience in decision-making processes Create interactive challenges or contests during live videos, encouraging viewers to participate and win prizes.

Elevate engagement by hosting live sessions during events. Whether it's a live Q&A, behind-the-scenes glimpses, or real-time updates, this interactive approach captivates your audience. Platforms like Instagram Live or Facebook Live offer a direct line to your audience, fostering a sense of connection that transcends the event's physical boundaries.

Add excitement to your event’s online presence with gamification. Develop a fun, event-themed digital treasure hunt where participants solve riddles and post their discoveries with your event’s hashtag. This could involve uncovering hidden items in virtual event areas or recognising quotes from keynote speakers. Reward participants with exclusive digital perks, such as early access to details about future events or digital goodies. This strategy not only boosts interaction but also encourages attendees to deeply engage with your event’s content, leading to a more enjoyable and involved experience. It’s a brilliant way to blend amusement with engagement, enhancing both the enjoyment of the event and its social media presence.

Using games in social media really shakes things up when it comes to getting people involved in events. Throwing in stuff like quizzes, voting, and cool facts makes the interaction better and gives us useful info. When you put in rewards like stickers, scores, and gifts, it turns into a lively contest that gets more people to join in and stick around. It's not just a trick; it's a whole plan for making events unforgettable and fun to be part of.

If you want to drive engagement gamification is the way. You can create puzzles, Polls etc. and keep some rewards or points for each win or right answer and make a leaderboard so that everyone will be excited to participate and be on the top list. The winners while redeeming the points or vouchers you can ask for contact details in return. Eg: Share your email id so that we can send you the gift voucher. It’s a win-win for both!

Incorporating gamification into live events enhances engagement. Use real-time quizzes and polls with rewards for participation. Leaderboards can foster competition by tracking audience involvement. Interactive challenges like social media tasks or scavenger hunts add fun. A points system rewards participation, redeemable for prizes. Encourage social media sharing with hashtag challenges and rewards for top posts. Integrating VR or AR creates immersive experiences. Lastly, gamify feedback collection by incentivizing survey completion.

The universal appeal of games from our childhood resonates with nearly everyone, making it a powerful avenue for engaging your audience. Introducing challenges that intertwine with your brand not only offers an experiential touch but also serves as a valuable source of insights from your audience. Furthermore, the dynamism of contemporary culture necessitates aligning your games with the current zeitgeist. Crafting games relevant to the present moment not only enhances their appeal but significantly boosts the likelihood of increased social media engagement during your event. Harnessing the allure of gamification is, indeed, a strategic key to elevating your brand's interaction and resonance with the audience.

No matter how visually engaging you make your company's social media, the most resonant media about an event comes from *your users* 👋 For the 90+ Career Fairs and Networking events that TeamWork hosts, I am frequently blown away by videos, images, and text takeaways that attendees share on social media. I encourage companies to harness this creativity from users and encourage it! Some ideas: 📣 At every event, we encourage candidates to share their experience on social media and to tag our company and we will amply it! ♻️ We proactively re-share content that mentions our event or from users who are at our event. ➡️ We follow the success of attendees, and when we see an attendee get hired (even months later), we give them a shout out!

Imagine thousands of passionate fans singing your event's praises, showcasing its magic from every angle through photos, videos, and heartfelt reviews. That's the power of UGC, and it's a game-changer for reaching new audiences and boosting your event's buzz. By embracing UGC, you're not just promoting your event – you're creating a movement. A movement fueled by shared passion, genuine excitement, and the power of community. Additionally, partner with relevant influencers to encourage them to share their experience using your hashtag and tagging your event. Their reach can significantly amplify your UGC reach.

Surprise your audience with virtual swag or exclusive content drops. Offer downloadable resources, event-themed wallpapers, or discount codes that are exclusively shared on social media. This not only rewards your audience for their virtual attendance but also adds an element of exclusivity, enticing them to stay connected and engaged throughout the event. Virtual goodies are the modern-day event swag that keeps the online audience excited.

During events, encourage audience participation by creating interactive polls, live Q&A sessions, and contests. Amplify engagement by sharing user-generated content, hosting live streams for behind-the-scenes access, and utilizing event-specific hashtags to encourage sharing. Collaborate with influencers or industry experts for takeovers or exclusive insights, fostering a community feel. Acknowledge and showcase user contributions to enhance connection and foster a sense of inclusivity.

Leverage user-generated content innovatively by initiating interactive challenges or contests, encouraging creative submissions, and showcasing diverse perspectives. Employ emerging formats like interactive polls or augmented reality filters to enhance engagement. Foster a community by acknowledging and featuring user contributions, fostering authenticity, and creating a dynamic and inclusive social media presence.

Use stories to share real-time updates about event preparations, speaker announcements, or schedule changes. Utilize reels to offer sneak peeks of behind-the-scenes footage or event setup, creating excitement among your audience. Use stories to showcase interactive elements like polls or quizzes to engage your audience and gather feedback A food festival used stories to conduct polls asking followers to vote on most anticipated food vendors, encouraging their participation in event Encourage attendees to share their experiences using event-specific hashtags, and then feature their content in your stories and reels. Use stories and reels to showcase your event by sharing team introductions, fun moments or behind-the-scenes interactions.

Capture the real moment and share those stories & reels on your social media (Instagram and Facebook mostly). Show your excitement when setting up events, show an employee arriving in the morning for the event with coffees in her hands and a smile on the way, show an audience who is confused and you help, show the silliness and goofiness, show the smile of the kid who just comes to take the candies. People love to engage in real stories, cause they feel related to and they feel welcome to your event.

Using stories and reels on social media during events is innovative because it leverages short-form, visually appealing content to capture audience attention and create a dynamic narrative. Stories and reels can be shared across different social media platforms, expanding the reach of the event content and catering to audiences on various channels. By tapping into the visual and interactive capabilities of stories and reels, digital marketers can craft a dynamic and immersive experience that resonates with audiences, enhances brand visibility, and promotes active participation during social media events.

Operating in the education space, every time we run an event there's a story posted based on every question asked to panelists. Provide value in your stories by way of the panelist answers and summarising them yourself. Give people a behind the scenes look to create FOMO for the next event.

Use stories for event countdowns, sneak peeks, and interactive polls to turn passive audiences into engaged participants. It's your tool for creating urgency and FOMO. Deploy reels for product launches, event highlights, or brand challenges. Think of reels as your 15-second elevator pitch to help you capture attention and leave a lasting impression.

Addressing users in live video and engaging with their comments creates a sense of appreciation and want among audience who are potential fans/daily consumers of your content. This can result in trust and increase your followers on social platforms.

Make the users an active part of the event. Make it about them, their needs and experience, not about you. Highlight their point of views, how the event serves and served them. Follow up after the event to improve and develop!

Transform your social media engagement during events with innovation! Instead of just sharing updates, create interactive polls, behind-the-scenes content, and live Q&A sessions. Encourage user generated content by running contests and incorporating event specific hashtags. By fostering a two-way conversation, you turn spectators into active particpaints, buidling a community around your brand.