¿Cómo navegarías la promoción de tu podcast para atraer a oyentes nuevos y leales?

Optimizing SEO for your podcast is key to increasing discoverability. You can enhance visibility on search engines by integrating relevant keywords into titles, descriptions, and show notes. This strategic approach helps attract listeners actively seeking content like yours, fostering engagement and loyalty. From experience, effective SEO isn't just about keywords; it's about using them naturally to resonate with your audience and improve search rankings. This methodical approach can significantly expand your podcast's reach, transforming casual listeners into dedicated fans.

Entscheidend ist aus meiner Sicht, dass ich meine Zielgruppe genau kenne und meine Werbemaßnahmen darauf ausrichte. Wir haben eine 60+ Zielgruppe, also sind auch schriftliche Informationen und Statements total wichtig. So versuchen wir in Zeitungsberichten vorzukommen, da für unsere Zielgruppe Printmedien sehr wichtig sind. Zudem betreiben wir selbst einen SEO optimieren Block, indem wir über das Älterwerden schreiben. Außerdem haben wir im Printbereich eine ganz einfache Visitenkarte, die wir weitergeben können. Dort ist ein QR Code abgedruckt.

Promoting a podcast is like throwing a party: you need a catchy invite (teasers and trailers), great music (high-quality episodes), and free snacks (exclusive content). Use social media to spread the word, collaborate with other podcasters for cross-promotion, and keep engaging with your listeners so they feel like VIPs at your shindig.

Provide full transcriptions of your episodes. This not only improves accessibility but also enhances SEO by adding more keyword-rich content to your site.

The best social engagement in my experience is still to live stream your show. Simply live stream it when you’re recording it to social media and you’re growing your listener ship in no time.

Créer de l'engagement avec ses auditeurs et auditrices n'est pas facile, mais tellement important ! Utiliser les fonctionnalités "sondage" et "question" via Spotify for podcaster est une nouveauté intéressante à explorer ! Le plus simple pour susciter de l'échanger et créer du lien avec sa communauté : les réseaux sociaux ! Ça peut prendre du temps, mais ça fonctionne bien !

Whenever I post an episode to LinkedIn ( since that is my platform of choice) I add a long description and tag the guest. The long description of the preview video attracts people who may not watch the short clip and I often get comments just on what I write .

Rencontrer d'autres créateurs de podcast m'a permis de voir plus grand, et de profiter de conseils avisés ! La prochaine étape : tester le cross-podcast, qui fonctionne semble-t-il très bien. L'objectif : se donner à chacun plus de visibilité, en partageant notre communauté d'auditeurs !

Join podcasting communities and forums like Podchaser, Reddit’s r/podcasting, and Facebook groups. Share your episodes, participate in discussions, and network with other podcasters.

Content is the king. Work on the content for most of the time and other work you can outsource. Working on content and researching should be done by you. So that it comes out in podcasts as authentic content. Make a strong strategy and focus on that at the core so that every episode is always connected with the topic or niche and directly serves your ideal audience.

While organic growth is crucial, strategic paid promotions can significantly accelerate your podcast's reach. Leverage the idea of podcasting advertising platforms like midroll, advertisecast, etc.

Connecting with other podcasters and asking them about their experiences has helped me considerably in my plight as a podcaster. Seeing how others operate and applying this to your podcast is an invaluable way of giving you what you need to take your work to the next level!