¿Cómo puedes diseñar eventos que estén optimizados para compartir en las redes sociales?

Different social media platforms offer various features and formats for content sharing. Tailor your content to leverage these features effectively. For example, utilize Instagram Stories for behind-the-scenes glimpses, Facebook Live for real-time updates, and Twitter polls for interactive engagement. By optimizing content for specific platform functionalities, you can maximize audience engagement and sharing potential across diverse channels.

As the event planner: Integrate the various social media platforms into the execution of the event. Instagram Stories, Tweets, posts all have their place in your day of marketing. Make opportunities for your attendees to be active in social. As the attendee: Use the downtime between sessions/events to reflect and share said reflections on social media with the platform you're most comfortable with. Look for hashtags and other markers from the event organizers so you can include them in your messaging. Also follow those same markers to network and engage with other attendees.

It's crucial to deeply understand your audience's preferences, interests, and behaviors on social platforms. For example, for a tech conference targeting young professionals, we researched trending hashtags, popular content formats like live streams and interactive polls, and topics that resonate with our audience such as AI, cybersecurity, and digital innovation. We incorporated these insights into our event design by creating interactive sessions, partnering with influencers for live coverage, and encouraging attendees to share their experiences using event-specific hashtags. By knowing our audience's social media habits and preferences, we were able to create highly shareable and engaging event experiences.

Quando as pessoas se sentem conectadas e envolvidas, é mais provável que queiram compartilhar seu evento com outras pessoas. -Tornar o evento interessante contando uma história envolvente. As pessoas adoram compartilhar experiências que as emocionam ou as fazem pensar. -usar fotos e vídeos legais para chamar a atenção das pessoas. Uma imagem vale mais que mil palavras, e vídeos são ainda mais cativantes. -fazer perguntas, criar enquetes e incentivar o diálogo para que as pessoas interajamr e compartilhem suas opiniões. -fazer parcerias com outras pessoas ou empresas que tenham seguidores interessados no evento. - Oferecer vantagens ou incentivos como prêmios, descontos, certificados.

Before you brainstorm any ideas, understand who you're designing the event for. What are their interests and social media habits? What kind of content do they typically share? By tailoring the event to their preferences, you'll increase the chances of them sharing it with their network.

To enhance engagement, consider involving your audience in the theme and hashtag selection process. Conduct polls or ask for suggestions on social media platforms to ensure the chosen theme and hashtag resonate well with your audience. This not only fosters inclusivity but also creates a sense of ownership among attendees.

The best way to choose a catchy theme and hashtag as an event marketer is to consider the interests and preferences of your target audience while also aligning with the event's objectives and messaging. For instance, for a sustainability-focused conference aimed at eco-conscious professionals, we brainstormed themes related to sustainability, such as "GreenTech Revolution" or "Sustainable Futures Summit." We then created a catchy hashtag like #GreenTech2023 to tie in with the theme and make it easy for attendees to share their experiences on social media. This approach not only makes the event memorable but also enhances social media engagement and amplifies the event's reach beyond the venue.

By using storytelling and narratives, you can create an over arching theme for your event that will capture guests and leave them feeling emotionally connected - either to the brand in question or to the experience they had.

When considering how to ensure your event is optimised for social; it's more than just aesthetics. If the last few years have taught us anything; events aren't just about a good visual pull, an impressive goodie bag, or a captivating venue. Your content is king. Think about how can you develop keynote speeches, presentations and panels to be optimised for social advocacy or resharing; is it asking your speakers for "one sentence to sum up the industry right now" so that audiences can jot this down and echo their resonance with it post event? Or perhaps - creating follow up content that summarises key takeaways; with high level stats. Outputs like this work well in infographics = that naturally lend themself to social feeds.

The best way to encourage user-generated content as an event marketer is to create opportunities for attendees to share their experiences and stories organically. For example, at our last conference, we set up a dedicated social media wall where attendees could post photos, videos, and comments using the event hashtag. We also hosted a photo contest with prizes for the most creative and engaging posts. By actively promoting user-generated content and showcasing it in real-time, we not only empowered attendees to become brand advocates but also generated buzz and excitement around the event. It's about creating a participatory and interactive environment that encourages attendees to share their unique perspectives and moments.

In addition to providing incentives, consider incorporating social media walls or live feeds displaying user-generated content in real time at the event venue. This not only incentivizes attendees to create content but also fosters a sense of community and excitement as they see their posts featured prominently. Furthermore, actively engage with and amplify UGC by resharing posts and acknowledging contributors.

Alongside traditional social media metrics, consider measuring sentiment analysis to gauge the overall perception of your event. Utilize sentiment analysis tools or conduct manual analysis of comments and mentions to understand attendees' feelings and reactions. This qualitative data can provide valuable insights for refining future event strategies and enhancing the overall attendee experience.

The best way to measure and optimize as an event marketer is to track key performance indicators (KPIs) and gather feedback to continually improve future events. For example, after our recent product launch event, we analyzed attendee feedback surveys to understand satisfaction levels, identify areas for improvement, and gather ideas for future enhancements. We also tracked metrics like registration numbers, social media engagement, and lead generation to evaluate the event's success and optimize our strategies for upcoming events. By using data-driven insights and feedback loops, we ensure that each event gets better and more impactful over time, delivering value to both attendees and stakeholders.

Engage all five senses to create lasting memories! Providing food is a fundamental way to show hospitality. A pleasant scent can induce relaxation. Let sound elicit even the slightest movement. Make the tangible details count. If something is visually stimulating, it will get exposure through multiple avenues. And if there’s a story to tell, the likelihood increases even more. People like to share happy moments. They also enjoy a healthy escape from their daily challenges. Trying to place oneself in the story sparks interest in an environment one didn’t experience. It becomes a mission to be present at the next occasion. And if the subsequent event continues the sensory adventure, the cycle lives on.

Create intentional shareable moments Creating intentional and shareable moments allow event attendees to capture content and still remain present in the event. Guide these moments by prompting audiences. Plan before and after moments then prompt audiences to put away devices and enjoy. This causes less distractions. A good time and perfect takeaways can be had by all. Love providing insights. For more, connect and subscribe to Creator Insights from #DryerBuzz 🔗 on profile.

Keep the chat going... Post-Event Highlights and Recaps: Continue engagement after the event by sharing highlights, recaps, and user-generated content on social media channels. Create video compilations, photo albums, or blog posts that showcase the best moments from the event and encourage attendees to relive their experiences and share with their networks.