A continuación, te explicamos cómo puedes detectar y aprovechar las oportunidades digitales en tu viaje empresarial.

Do researches to make understand how digital involve in the industry and your business. Sharp your strategies, plan for the budget without any excuse for delay.

Stay informed about emerging technologies and industry trends. Adapt your business strategies to leverage new tools like AI, VR, or blockchain. Be open to pivoting your approach based on market shifts and customer feedback. By continuously evolving and staying flexible, you can capitalize on digital innovations and maintain a competitive edge in your entrepreneurial ventures

What I found really helpful is to follow the right sources of information on the specific topics that you are an expert in. "The learning really starts when most think the learning is over" This is because the depth of digital learning resources come from the 0.01% of information that is out there. Often hidden in books that are not read by many. This way you can keep up with the ever changing landschape of knowledge + add more in depth knowledge on the topics that are emerging every single day.

From my perspective, it's not just about adapting to change but leveraging it to create opportunities. By fostering a culture of innovation within your team, you encourage continuous improvement and creative problem-solving. This proactive approach not only helps in staying ahead of competitors but also builds resilience against market disruptions. Moreover, engaging with the broader entrepreneurial community can provide fresh insights and collaborative opportunities, further enriching your adaptability and growth potential.

Conduct thorough market research to understand customer needs, preferences, and pain points. Analyze competitor strategies and identify gaps in the market. Use data analytics to track trends and consumer behavior. By deeply understanding your market, you can tailor your digital strategies to meet demand, innovate effectively, and seize opportunities that align with your audience's needs.

Data beats speculation at every single point along the way. To understand your target market is done by actually putting yourself out there and asking a lot of the right questions to a lot of people within the market. But even before you can do that, you should have a direction of what your target market looks like. True value is found where others are not putting there emphasize on. If we all continue to copy each other only the same results are achieved, while if we take the time to truly research: - What our target market is struggling with. - How we can solve this burning problem. - Turn that into the solution nobody thought about. Is what creates value beyond believe. Something I call the "Wow Effect"

Connect with industry leaders, attend conferences, and participate in online forums and webinars. Build relationships with potential partners, mentors, and customers. Share your ideas and listen to others' experiences to gain insights and uncover new opportunities. By actively networking, you stay informed about the latest trends and innovations, positioning yourself to capitalize on digital opportunities.

"Your network is your net worth" If anybody is thinking about investing time into creating a network of valuable contacts is time super well spend. I experienced doors opening that I wasn't even aware of by connecting in a personal and real way. This has transformed my life and will transform anybodies life doing so. The power of the time we are living in, is that LinkedIn provides this opportunity to meet the most incredible people with a click of a button and a tiny bit of writing skills. Over the past 4 weeks I grew my network a ton by using LinkedIn as it was ever intented and... I am raving about this networking effect to everybody that I talk to. Networking in the end is for us humans the most important factor of all.

El networking ha cambiado drásticamente en los últimos 10 años. Desde entonces podemos conectar directamente con líderes y compañeros del sector, hacer videollamadas y compartir estrategias a golpe de “click”. Todo esto trabajando desde un dispositivo movil o un ordenador. No necesitamos grandes congresos unificar ideas, además de que podemos abrir nuestra mente a un colectivo más internacional. Hoy en día todo es más fácil para el networking! Internet nos ha dado la posibilidad de conocer de primera mano a personas especializadas del sector y poder trabajar con ellos de manera digital

The real question is: "How could you help solve a burning problem when you stop to innovate?" Innovation is the main driver to keep helping the people you intend to help to your best possible ability. Not innovating is doing them a disservice far beyond what anybody talks about. Innovation turns a struggling business into a thriving business. While not innovating turns a thriving business into a potential trainwreck. People talk about innovation as if they have to discover the new AI model that will save us all, even though innovation starts at the very basic levels of a burning question answered by a fitting solution that wasn't there before!

Foster a culture of creativity and experimentation within your team. Stay curious and open to new ideas, continuously exploring cutting-edge technologies and methodologies. Regularly solicit feedback and iterate on your products or services to meet evolving market demands. By prioritizing innovation, you can stay ahead of the curve and effectively capitalize on digital opportunities.

Study their strategies, strengths, and weaknesses. Identify what sets them apart and where they fall short. Use this insight to differentiate your offerings and find market gaps to exploit. Stay updated on their latest innovations and adapt your approach accordingly. By understanding your competitors, you can strategically position your business to capitalize on digital opportunities and gain a competitive edge.

I often time see someone is failing to build business just because he/she is too focusing on competitors, and forgets to focus on him/herself. Know your competitor is fine, but don't be obsessed with it. As a matter of fact, I have been building my company for more than 10 years now with a very minimum attention of my competition. I just focus on my thing, I could win many competition. The fact is, you can never be always winning, but you can always keep moving. Embrace loses in a competition as a quick and practical lesson to learn, and continue to execute on your product or service improvement.

Hoy en día tenemos cientos de herramientas que nos ayudan a saber si nuestra estrategia digital está siendo acertada. Pero no solo la nuestra, con un rápido análisis podemos conocer cómo lo está haciendo nuestra competencia. Estudiar a otras empresas con éxito similares a nosotros es fundamental para saber qué esta haciendo bien y cómo lo hace. Valorar sus puntos débiles puede ser un buen comienzo para crear los pilares digitales de nuestra empresa de forma eficaz.

La digitalización crece a pasos agigantados. Ese tren digital parece imparable y todas las empresas se sienten atraídas pero a su vez asustadas de su poder. Intentar estar al día de todas estas herramientas puede parecer complicado, pero su funcionamiento generalmente está desarrollado de forma fácil por páginas web de ayuda y aplicaciones que simplifican el proceso. Generalmente el autoaprendizaje es determinante para estar al día de las últimas tendencias. Aunque si no se puede, siempre hay empresas que te ayudarán a digitalizar la empresa. Lo que no podemos decir es que no lo hago porque no tengo tiempo. La digitalización es un pilar fundamental para el éxito empresarial de cualquier empresa

Be curious. Nothing beats curiosity. There are a lot of dead ends, but sometimes you strike gold. You need to be random in your curiosity too. Don’t eliminate things because you can’t see the outcome immediately. Think of Steve Jobs attending calligraphy class and the impact that has had on the world of computers. So be curious, life will be more interesting and so will you.

Be always in an "Executing Mode". Embrace, nice. Know, nice. Leverage, nice. Innovate, nice. Analyze, nice. Invest, nice. Execute, must!

Abrazar la digitalización es el primer paso para mejorar tu empresa. Necesitas leer y adquirir conocimientos sobre el tema. Pero antes de todo eso, necesitas reconocer que ese paso es necesario y fundamental para tu empresa. Por ejemplo, hoy en día, hacer un análisis SEO de tu página web es tremendamente sencillo con las páginas de ayuda en optimización de posicionamiento. En unos minutos podrás saber qué falla en tu sitio web y cómo mejorarlo, todo de forma gratuita. Existen herramientas y profesionales de pago, pero con un poco de tiempo y varios tutoriales, podrás trabajar tu web de forma básica y sencilla. Por qué no has probado todavía?