A continuación, te explicamos cómo puedes transmitir eficazmente tus ideas a las partes interesadas en la innovación de productos.

Winning over stakeholders in product innovation requires clear communication. First, understand their background, be it technical or business-focused. Tailor your message for them, using simple language and key facts with a clear structure. Visuals and Research data can solidify your ideas. Focus on the impact your innovation brings - how it benefits the product and addresses a need. Finally, be open to feedback.

🎯 𝗧𝗵𝗲 𝗞𝗲𝘆 𝘁𝗼 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻! 🎯 Before diving into your product innovation details, take time to understand your stakeholders. Are they technical experts, business executives, or end-users without a technical background? Tailoring your message to their specific interests, knowledge level, and concerns is crucial. Strike a balance between being informative and engaging. Use language that's accessible but doesn't oversimplify complex concepts. This approach shows respect for your audience’s time and intelligence, and helps build trust and rapport, ensuring your ideas resonate and inspire action.

Additionally, knowing your audience enables you to anticipate and address potential objections or questions effectively. By preemptively answering concerns or doubts that may arise based on their perspectives, you can strengthen your presentation and increase the likelihood of buy-in or support for your innovation. Remember, effective communication isn't just about conveying information; it's about creating a meaningful connection that resonates with your audience and inspires confidence in your ideas. Take the time to research and understand your stakeholders' preferences, priorities, and pain points, and craft your message accordingly to maximize impact and alignment.

What I have found helpful is to put my shoes of my target audience to understand what they potentially are looking for. This helps me connect the dots with what I have to offer. Starting with the benefits, this approach helps me build a relationship quickly through the presentation and buys me time to then focus on the features of my solution.

Use evidence! To effectively convey your ideas to stakeholders in product innovation, rely on solid evidence. Test your ideas with real users from the start, turning guesses into proven facts. Cut through the noise of opinions with hard data and user feedback. This approach silences naysayers and ensures your ideas are grounded in reality, boosting their chances of success.

Um dos principais desafios da inovação de produtos é equilibrar a introdução de novidades com a aceitação do mercado. Produtos inovadores muitas vezes enfrentam resistência inicial, pois desafiam o status quo e exigem uma mudança de mentalidade por parte dos consumidores. No entanto, quando bem-sucedidos, esses produtos podem não apenas transformar indústrias inteiras, mas também criar novos padrões de consumo e abrir novas oportunidades de mercado.

Furthermore, consider the context in which you'll deliver your message. Whether it's a formal presentation, a casual discussion, or written communication, tailor your delivery to resonate with your audience's preferences and expectations. Use storytelling techniques to illustrate real-world applications or success stories that demonstrate the tangible impact of your innovation. This approach not only clarifies your message but also enhances its relevance and persuasiveness. Remember, clarity and relevance are key to ensuring your message not only captures attention but also inspires action and support from your stakeholders.

To effectively convey your ideas to stakeholders in Product Innovation, I try to keep in mind a 30/3/30 communication strategy I picked up from a past role. It's a relative framework similar to the 'elevator pitch' approach. If you assume that a full briefing will require 30 minutes, consider how to pull out the main themes into a 3 minute briefing and either a single-bullet specific or a more RAG-focused 30 second summary. So perhaps the 30 minute briefing covers the details of an evolutionary roadmap, the 3 minutes covers the timelines of the major products, and the 30 second says whether you're going to hit your next release/milestone and whether this will have a knock-on or will have an isolated impact

I find that it is satisfying to be clever, but it is more effective to be clear in communicating the message. People connect better with simple communication that they don't have to decipher.

Create a clear and brief message that sums up your idea. Think of it as a quick pitch: a short, catchy statement that highlights what you're proposing and why it's important. Use simple language and avoid technical terms that might confuse your audience. Focus on the benefits and value your idea offers. Explain how it fixes a problem, makes current products better, or creates new opportunities. A well-crafted message is easy to remember and encourages people to learn more. Example: If you're introducing a new type of eco-friendly packaging, say, "Our new packaging reduces waste and costs less. It’s better for the environment and our bottom line." This simple message highlights the key benefits and invites further discussion.

They say picture speak 1,000 words, I guess videos then speak a 1,000,000? Visuals get the message across effectively, quickly and easily.

I think this is best tool, whatever you want to tell about innovative product , one couldn't, because it is one's imagination and other couldn't understand. Untill it not convert in innovation. It always good to have prototype or visual to create more impact

While your slides has all charts and figures in place, I find it more easier to wrap up the discussions with a pen and a board in parallel. The discussions becomes 2 way and more focussed approach

In my view , Visual aids are essential for explaining complex ideas effectively. They include diagrams, charts, or prototypes that show how your innovation works and its potential impact. These visuals help stakeholders understand technical details faster and remember them better. They also serve as focal points during discussions, guiding your audience through the story of your innovation. Select visuals that are clear, polished, and directly related to your key points to enhance understanding and engagement.

Highlighting the human element in your product stories is essential for improving your innovation journey. By understanding the emotional responses your product evokes, you gain valuable insights into what really matters to your customers and why they choose certain products. Recognizing these emotional connections allows you to create products that genuinely resonate with people, paving the way for meaningful growth and lasting impact in the market.

Moreover, consider the emotional journey of your audience throughout your presentation or communication. Begin by establishing common ground or shared challenges that your innovation addresses. Then, weave in personal anecdotes or testimonials that evoke empathy and illustrate the transformative impact of your solution. By connecting on an emotional level, you not only capture attention but also foster a deeper sense of connection and commitment to your vision. Remember, compelling storytelling combined with genuine empathy can turn passive listeners into enthusiastic supporters of your innovation journey.

In addition to presenting facts and figures, tapping into emotional engagement is crucial. Stakeholders are often swayed by ideas that connect with them personally. Share stories or case studies that showcase the human impact of your product innovation. Highlight how it enhances lives or resolves common challenges. When stakeholders empathize with your idea, they are more likely to support its development and success. Emotional resonance adds depth and significance to your presentation, fostering greater enthusiasm and commitment from your audience.

It's essential to anticipate questions from stakeholders and prepare thorough answers. This demonstrates foresight and ensures you're ready to address any potential concerns or objections about your innovation. Anticipating these questions shows that you've thought critically about your idea from different perspectives, which can instill confidence in your audience. When responding, keep your answers clear, concise, and focused on reinforcing the strengths and benefits of your innovation. This proactive approach helps maintain momentum and supports a positive reception of your proposal.

This is one of the most underrated aspects in product presentations. Most presenters get complacent/content upon a successful pitch. However, the execution begins where a good pitch ends. It is crucial to convey the following actions or a plan that is required to take the idea forward. It not only prepares the audience on what to expect but also provides a sense of thorough closure on the topic and keeps it alive in their subconscious.

It’s good to use clear and concise communication tailored to your audience. Utilize visual aids like prototypes, diagrams, and presentations to illustrate concepts. Focus on the benefits and potential impact of your ideas, backed by data and market research.