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==Background== |
==Background== |
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In 1977, Godin worked at a [[bagel]] factory that produced [[everything bagel]]s.<ref>https://seths.blog/2008/03/apparently-i-in/</ref> After leaving [[Spinnaker Software|Spinnaker]] in 1986, he self-funded Seth Godin Productions with $20,000 as a book packaging business. He operated this venture out of a studio apartment in New York City.<ref name="businessweek">{{cite news |title=Entrepreneur Profiles: Point, Click--And Here's The Pitch: Yoyodyne uses prizes to get you to read those online ads |url=http://www.businessweek.com/smallbiz/news/columns/98-06/e3564029.htm |archive-url=https://web.archive.org/web/20000304013538/http://www.businessweek.com/smallbiz/news/columns/98-06/e3564029.htm |url-status=dead |archive-date=March 4, 2000 |first=Mary |last=Kuntz |newspaper=BusinessWeek |date=September 9, 1998 |access-date=December 20, 2014}}</ref> Mark Hurst and he then founded Yoyodyne, a [[permission marketing]] company named after the fictional [[Yoyodyne]] in ''[[The Adventures of Buckaroo Banzai Across the 8th Dimension]].''<ref>{{cite magazine|last=Yee|first=Bernard |title=Joyriding: Play Games on the Internet and Win Big Prizes |magazine=[[Next Generation (magazine)|Next Generation]]|issue=21 |publisher=[[Imagine Media]]|date=September 1996|page=27}}</ref> <ref>{{Cite web |last=Taylor |first=William C. |date=March 31, 1998 |title=Permission Marketing |url=https://www.fastcompany.com/34360/permission-marketing}}</ref> |
In 1977, Godin worked at a [[bagel]] factory that produced [[everything bagel]]s.<ref>https://seths.blog/2008/03/apparently-i-in/</ref> After leaving [[Spinnaker Software|Spinnaker]] in 1986, he self-funded Seth Godin Productions with $20,000 as a book packaging business. He operated this venture out of a studio apartment in New York City.<ref name="businessweek">{{cite news |title=Entrepreneur Profiles: Point, Click--And Here's The Pitch: Yoyodyne uses prizes to get you to read those online ads |url=http://www.businessweek.com/smallbiz/news/columns/98-06/e3564029.htm |archive-url=https://web.archive.org/web/20000304013538/http://www.businessweek.com/smallbiz/news/columns/98-06/e3564029.htm |url-status=dead |archive-date=March 4, 2000 |first=Mary |last=Kuntz |newspaper=BusinessWeek |date=September 9, 1998 |access-date=December 20, 2014}}</ref> Mark Hurst and he then founded Yoyodyne, a [[permission marketing]] company named after the fictional [[Yoyodyne]] in ''[[The Adventures of Buckaroo Banzai Across the 8th Dimension]].''<ref>{{cite magazine|last=Yee|first=Bernard |title=Joyriding: Play Games on the Internet and Win Big Prizes |magazine=[[Next Generation (magazine)|Next Generation]]|issue=21 |publisher=[[Imagine Media]]|date=September 1996|page=27}}</ref> <ref>{{Cite web |last=Taylor |first=William C. |date=March 31, 1998 |title=Permission Marketing |url=https://www.fastcompany.com/34360/permission-marketing}}</ref> |
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==Business ventures== |
==Business ventures== |
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* ''[[Forbes]]'' Business Book of the Year, 2004<ref>{{Cite web |title=Forbes.com's Business Books Of The Year |url=https://www.forbes.com/2004/12/08/cx_da_1208bizbooks.html |access-date=2024-05-20 |website=Forbes |language=en}}</ref> for ''Free Prize Inside'' |
* ''[[Forbes]]'' Business Book of the Year, 2004<ref>{{Cite web |title=Forbes.com's Business Books Of The Year |url=https://www.forbes.com/2004/12/08/cx_da_1208bizbooks.html |access-date=2024-05-20 |website=Forbes |language=en}}</ref> for ''Free Prize Inside'' |
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* ''[[New York Times]], [[USA Today]] & [[The Wall Street Journal|Wall Street Journal]]'' bestseller, ''[[The Dip]]''<ref>{{Cite web |title=The Dip by Seth Godin: 9781591841661 {{!}} PenguinRandomHouse.com: Books |url=https://www.penguinrandomhouse.com/books/300938/the-dip-by-seth-godin/ |access-date=2024-05-20 |website=PenguinRandomhouse.com |language=en-US}}</ref> |
* ''[[New York Times]], [[USA Today]] & [[The Wall Street Journal|Wall Street Journal]]'' bestseller, ''[[The Dip]]''<ref>{{Cite web |title=The Dip by Seth Godin: 9781591841661 {{!}} PenguinRandomHouse.com: Books |url=https://www.penguinrandomhouse.com/books/300938/the-dip-by-seth-godin/ |access-date=2024-05-20 |website=PenguinRandomhouse.com |language=en-US}}</ref> |
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* ''[[Business Week]]'' bestseller, ''The Dip''<ref>{{Cite web |date=2007-10-15 |title=The BusinessWeek Best Seller List |url=https://web.archive.org/web/20071015035923/http://www.businessweek.com/magazine/content/07_41/b4053113.htm | |
* ''[[Business Week]]'' bestseller, ''The Dip''<ref>{{Cite web |date=2007-10-15 |title=The BusinessWeek Best Seller List |url=https://web.archive.org/web/20071015035923/http://www.businessweek.com/magazine/content/07_41/b4053113.htm |-date=-- }}</ref> |
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* ''Business Week'' named ''Linchpin'' among its "20 of the best books by the most influential thinkers in business" on November 13, 2015.<ref>{{cite web|url=http://www.businessinsider.com/20-books-by-the-most-influential-thinkers-in-business-2015-11 |title=20 of the best books by the most influential thinkers in business |date=November 13, 2015 |first=Richard |last=Feloni |work=[[Business Week]] |access-date=October 8, 2017}}</ref> |
* ''Business Week'' named ''Linchpin'' among its "20 of the best books by the most influential thinkers in business" on November 13, 2015.<ref>{{cite web|url=http://www.businessinsider.com/20-books-by-the-most-influential-thinkers-in-business-2015-11 |title=20 of the best books by the most influential thinkers in business |date=November 13, 2015 |first=Richard |last=Feloni |work=[[Business Week]] |access-date=October 8, 2017}}</ref> |
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* American Marketing Association's Marketing Hall of Fame, 2018<ref>{{cite web |last1=Richards |first1=Katie |title=Meet the 3 Newest Members to The American Marketing Association's Marketing Hall of Fame |url=https://www.adweek.com/agencies/meet-the-3-newest-members-to-the-american-marketing-associations-marketing-hall-of-fame/ |website=Adweek.com |date=2 April 2018 |access-date=4 June 2018}}</ref> |
* American Marketing Association's Marketing Hall of Fame, 2018<ref>{{cite web |last1=Richards |first1=Katie |title=Meet the 3 Newest Members to The American Marketing Association's Marketing Hall of Fame |url=https://www.adweek.com/agencies/meet-the-3-newest-members-to-the-american-marketing-associations-marketing-hall-of-fame/ |website=Adweek.com |date=2 April 2018 |access-date=4 June 2018}}</ref> |
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Latest revision as of 21:18, 25 June 2024
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|
Seth Godin | |
|---|---|
 Godin in 2009 | |
| Born | July 10, 1960 (age 63) |
| Alma mater | Stanford University Tufts University |
| Occupation(s) | Author, entrepreneur |
| Spouse | Helene Aronson |
| Website | sethgodin |
Seth W. Godin (born July 10, 1960), also known as "F. X. Nine", is an American author and a former dot com business executive.[1][2][3][4]
Background
[edit]In 1977, Godin worked at a bagel factory that produced everything bagels.[5] After leaving Spinnaker in 1986, he self-funded Seth Godin Productions with $20,000 as a book packaging business. He operated this venture out of a studio apartment in New York City.[6] Mark Hurst and he then founded Yoyodyne, a permission marketing company named after the fictional Yoyodyne in The Adventures of Buckaroo Banzai Across the 8th Dimension.[7] [8]
Business ventures
[edit]Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake.[6][9] In 1998, he sold Yoyodyne to Yahoo! for $29.6 million[10][11] and became Yahoo's vice president of direct marketing.[12]
In March 2006, Godin launched Squidoo.[13] By July 2008, Squidoo had become one of the 500 most visited sites in the world.[14] In 2014, it was sold to HubPages.[15]
Awards
[edit]Godin received the following awards:
- Forbes Business Book of the Year, 2004[16] for Free Prize Inside
- New York Times, USA Today & Wall Street Journal bestseller, The Dip[17]
- Business Week bestseller, The Dip[18]
- Business Week named Linchpin among its "20 of the best books by the most influential thinkers in business" on November 13, 2015.[19]
- American Marketing Association's Marketing Hall of Fame, 2018[20]
- Time 25 best blogs of 2009[21]
Personal life
[edit]Godin and his wife Helene live in Hastings-on-Hudson, New York, with their two sons.[22]
Bibliography
[edit]- Godin, Seth. Permission Marketing: Turning strangers into friends and friends into customers. London, Pocket Books, 2007.
- Tufts Student Resources (1993). Seth Godin (ed.). Quick Lit: Plots, themes, characters, and sample essays for the most assigned books in English and literature courses. New York: HarperCollins. ISBN 0-06-461041-1.
- The Video Renter's Bible: 55 Lists that Make it Easy to Rent a Great Movie. New York: W.W. Norton & Company Inc. 1993. ISBN 0-393-31081-7.
- The Smiley Dictionary. Berkeley: Peachpit Press. 1993. ISBN 1-56609-008-3.
- Email Addresses of the Rich & Famous. Pearson Education. 1994. ISBN 9780201408935.
- Point & Click Internet: Get Online in less than an Hour!. Berkley: Peachpit Press. 1994. ISBN 1-56609-161-6.
- Point & Click Investor: Get Online and make the most of your Investments. Dearborn Financial Publishing, Inc. 1996. ISBN 0-7931-2344-5.
- eMarketing: Reaping Profits on the Information Highway. New York: Berkley Pub. Group. 1995. ISBN 0-399-51904-1.
- The Encyclopedia of Fictional People: The Most Important Characters of the 20th Century. New York: Berkley Pub. Group. 1996. ISBN 1-57297-073-1.
- You've Got Pictures!: AOL's Guide to Digital Imaging. America Online, Inc. 1998. ISBN 1-891556-51-7.
- If You're Clueless about Mutual Funds and Want to Know More. Dearborn Financial Publishing, Inc. 1997. ISBN 0-7931-2554-5.
- If You're Clueless about Insurance and Want to Know More. Dearborn Financial Publishing, Inc. 1998. ISBN 0-7931-2718-1.
- If You're Clueless about Selling and Want to Know More. Dearborn Financial Publishing, Inc. 1998. ISBN 0-793-12989-3.
- If You're Clueless about Financial Planning and Want to Know More. Dearborn Financial Publishing, Inc. 1998. ISBN 0-7931-2988-5.
- If You're Clueless about Saving Money and Want to Know More. Dearborn Financial Publishing, Inc. 1998. ISBN 0-7931-2556-1.
- Permission Marketing: Turning Strangers into Friends, and Friends into Customers. New York: Simon & Schuster. 1999. ISBN 0-684-85636-0.
- Unleashing the Ideavirus. New York: Hyperion. 2001. ISBN 0-7868-8717-6. – Detailing the idea of Viral marketing
- The Big Red Fez: How To Make Any Web Site Better. New York: Free Press. 2002. ISBN 0-7432-2790-5.
- Survival is not enough: zooming, evolution, and the future of your company. New York: Free Press. 2002. ISBN 0-7432-2571-6.
- Purple Cow: Transform Your Business by Being Remarkable. New York: Portfolio. 2003. ISBN 1-59184-021-X.
- Free Prize Inside!: The Next Big Marketing Idea. New York: Portfolio. 2004. ISBN 1-59184-041-4.
- All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World. New York: Portfolio. 2005. ISBN 1-59184-100-3.
- Godin, Seth, ed. (2005). The Big Moo: Stop Trying to be Perfect and Start Being Remarkable. New York: Portfolio. ISBN 1-59184-103-8.
- Small Is the New Big: and 193 Other Riffs, Rants, and Remarkable Business Ideas. New York: Portfolio. 2006. ISBN 1-59184-126-7.
- The Dip: A Little Book That Teaches You When to Quit (and When to Stick). New York: Portfolio. 2007. ISBN 978-1-59184-166-1.
- Meatball Sundae: Is Your Marketing out of Sync?. New York: Portfolio. 2008. ISBN 978-1-59184-174-6.
- Tribes: We Need You to Lead Us. Portfolio. 2008. ISBN 978-1-59184-233-0.
- Linchpin: Are You Indispensable?. Portfolio. 2010. ISBN 978-1-59184-316-0.
- Poke the Box. Portfolio. 2011. ISBN 978-1-936719-00-6.
- We Are All Weird. The Domino Project. 2011. ISBN 978-1-936719-22-8.
- The Icarus Deception: How High Will You Fly?. Portfolio. 2012. ISBN 978-0-6709-2292-5.
- V Is for Vulnerable: Life Outside the Comfort Zone. Portfolio. 2012. ISBN 978-1591846109.
- Whatcha Gonna Do with That Duck?: And Other Provocations. Portfolio. 2013. ISBN 978-15918-4609-3.
- What To Do When It's Your Turn (and it's always your turn). Seth Godin. 2014. ISBN 978-19367-1931-0.
- This Is Marketing: You Can't Be Seen Until You Learn To See. Seth Godin. 2018. ISBN 978-0-525-54083-0.
- The Practice: Shipping Creative Work. Portfolio. 2020. ISBN 978-0-593-32897-2.
- The Song of Significance: A New Manifesto for Teams. 2023. ISBN 978-0593715543.
References
[edit]- ^ Trachtenberg, Jeffrey (June 24, 2012). "Giving Book Readers a Say". Wall Street Journal. Retrieved 18 July 2017.
- ^ Walker, Rob (November 14, 2014). "Self-Promotion, but With Self-Respect". New York Times. Retrieved 18 July 2017.
- ^ Adams, Bryan (April 28, 2016). "The 3 Rules of Successful Business as Taught by Seth Godin (and Your Mother)". Inc. Retrieved 18 July 2017.
- ^ Ruggeri, Christine. "Seth Godin". Leaders.com. Retrieved 2024-05-20.
- ^ "Apparently, I invented the Everything Bagel". 4 March 2008.
- ^ a b Kuntz, Mary (September 9, 1998). "Entrepreneur Profiles: Point, Click--And Here's The Pitch: Yoyodyne uses prizes to get you to read those online ads". BusinessWeek. Archived from the original on March 4, 2000. Retrieved December 20, 2014.
- ^ Yee, Bernard (September 1996). "Joyriding: Play Games on the Internet and Win Big Prizes". Next Generation. No. 21. Imagine Media. p. 27.
- ^ Taylor, William C. (March 31, 1998). "Permission Marketing".
- ^ Yahoo! to Acquire Yoyodyne, Earthweb News, October 12, 1998, archived from the original on 2005-02-14
- ^ Junnarkar, Sandeep. "Yahoo to buy Yoyodyne". CNET News. Archived from the original on December 19, 2013. Retrieved 19 December 2013.
- ^ Yahoo Acquiring Yoyodyne Wired.com. October 12, 1998.
- ^ "Speaker: Seth Godin". Business Week's "Ultimate Entrepreneur for the Information Age". Special Libraries Association. June 18, 2008. Archived from the original on July 4, 2008. Retrieved December 20, 2014.
- ^ Eric Enge Interviews Seth Godin on Stone Temple Consulting. June 20, 2007
- ^ Traffic Details: Squidoo.com on Alexa.com. Retrieved July 18, 2008
- ^ "Seth Godin's Squidoo Acquired by HubPages". SearchEngineWatch. August 19, 2014.
- ^ "Forbes.com's Business Books Of The Year". Forbes. Retrieved 2024-05-20.
- ^ "The Dip by Seth Godin: 9781591841661 | PenguinRandomHouse.com: Books". PenguinRandomhouse.com. Retrieved 2024-05-20.
- ^ "The BusinessWeek Best Seller List". 2007-10-15. Archived from the original on 2007-10-15. Retrieved 2024-05-20.
- ^ Feloni, Richard (November 13, 2015). "20 of the best books by the most influential thinkers in business". Business Week. Retrieved October 8, 2017.
- ^ Richards, Katie (2 April 2018). "Meet the 3 Newest Members to The American Marketing Association's Marketing Hall of Fame". Adweek.com. Retrieved 4 June 2018.
- ^ "Seth Godin's Blog". Time. Retrieved October 8, 2017.
- ^ Seth Godin on Stepping Up and Making it Happen
External links
[edit]
Wikimedia Commons has media related to Seth Godin.
Wikiquote has quotations related to Seth Godin.
Categories:
- Living people
- 1960 births
- American male bloggers
- American bloggers
- American business theorists
- Advertising theorists
- Marketing people
- Marketing theorists
- American marketing people
- People from Hastings-on-Hudson, New York
- Writers from Mount Vernon, New York
- Stanford Graduate School of Business alumni
- Tufts University alumni
- Tufts University School of Engineering alumni
- Williamsville East High School alumni