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{{Short description|American author and dot com business executive}}
{{Multiple issues|
{{Notability|Biography|date=June 2023}}
{{Advert|date=November 2023}}
}}

{{Infobox person
{{Infobox person
| name = Seth Godin
| name = Seth Godin
| image = Seth Godin in 2009.jpg
| image = Seth Godin in 2009.jpg
| image_size = 200px
| image_size = 200px
| caption = Godin in 2009
| caption = Godin in 2009
| birth_date = {{Birth date and age|1960|7|10}}
| birth_date = age
| birth_place = [[Mount Vernon, New York]], U.S.
| birth_place = [[Mount Vernon, New York]]
| death_date =
| death_date =
| death_place =
| death_place =
| alma_mater = [[Tufts University]]<br />[[Stanford University]]
| alma_mater = [[ University]]<br />[[ University]]
| occupation = Author, entrepreneur
| occupation = Author, entrepreneur
| spouse = Helene Godin
| spouse = Helene
| website = {{URL|sethgodin.com|SethGodin.com}}
| website = {{URL|sethgodin.com}}
}}
}}
⚫
'''Seth Godin''' (born July 10, 1960) is an American author .<ref name="WSJ book">{{cite news|last1=Trachtenberg|first1=Jeffrey|title=Giving Book Readers a Say|url=https://www.wsj.com/articles/SB10001424052702304441404577483192246426550|=18 July 2017|work=Wall Street Journal|date=June 24, 2012}}</ref><ref name="NYT blog">{{cite news|last1=Walker|first1=Rob|title=Self-Promotion, but With Self-Respect|url=https://www.nytimes.com/2014/11/16/business/self-promotion-but-with-self-respect.html?mcubz=2|=18 July 2017|work=New York Times|date=November 14, 2014}}</ref><ref name="Inc">{{cite news|last1=Adams|first1=Bryan|title=The 3 Rules of Successful Business as Taught by Seth Godin (and Your Mother)|url=https://www.inc.com/bryan-adams/the-3-rules-of-successful-business-as-taught-by-seth-godin.html|=18 July 2017|work=Inc.|date=April 28, 2016}}</ref>

⚫
'''Seth Godin''' (born July 10, 1960) is an American author, entrepreneur, marketer, and public speaker.<ref name="WSJ book">{{cite news|last1=Trachtenberg|first1=Jeffrey|title=Giving Book Readers a Say|url=https://www.wsj.com/articles/SB10001424052702304441404577483192246426550|accessdate=18 July 2017|work=Wall Street Journal|date=June 24, 2012}}</ref><ref name="NYT blog">{{cite news|last1=Walker|first1=Rob|title=Self-Promotion, but With Self-Respect|url=https://www.nytimes.com/2014/11/16/business/self-promotion-but-with-self-respect.html?mcubz=2|accessdate=18 July 2017|work=New York Times|date=November 14, 2014}}</ref><ref name="Inc">{{cite news|last1=Adams|first1=Bryan|title=The 3 Rules of Successful Business as Taught by Seth Godin (and Your Mother)|url=https://www.inc.com/bryan-adams/the-3-rules-of-successful-business-as-taught-by-seth-godin.html|accessdate=18 July 2017|work=Inc.|date=April 28, 2016}}</ref>


==Background==
==Background==
In 1977, Godin worked at a [[bagel]] factory that produced [[everything bagel]]s.<ref>{{cite web | url=https://seths.blog/2008/03/apparently-i-in/ | title=Apparently, I invented the Everything Bagel | date=4 March 2008 }}</ref> After leaving [[Spinnaker Software|Spinnaker]] in 1986, he self-funded Seth Godin Productions with $20,000 as a book packaging business. He operated this venture out of a studio apartment in New York City.<ref name="businessweek">{{cite news |title=Entrepreneur Profiles: Point, Click--And Here's The Pitch: Yoyodyne uses prizes to get you to read those online ads |url=http://www.businessweek.com/smallbiz/news/columns/98-06/e3564029.htm |archive-url=https://web.archive.org/web/20000304013538/http://www.businessweek.com/smallbiz/news/columns/98-06/e3564029.htm |url-status=dead |archive-date=March 4, 2000 |first=Mary |last=Kuntz |newspaper=BusinessWeek |date=September 9, 1998 |access-date=December 20, 2014}}</ref> Mark Hurst and he then founded Yoyodyne, a [[permission marketing]] company named after the fictional [[Yoyodyne]] in ''[[The Adventures of Buckaroo Banzai Across the 8th Dimension]].''<ref>{{cite magazine|last=Yee|first=Bernard |title=Joyriding: Play Games on the Internet and Win Big Prizes |magazine=[[Next Generation (magazine)|Next Generation]]|issue=21 |publisher=[[Imagine Media]]|date=September 1996|page=27}}</ref> <ref>{{Cite web |last=Taylor |first=William C. |date=March 31, 1998 |title=Permission Marketing |url=https://www.fastcompany.com/34360/permission-marketing}}</ref>
Born in [[Mount Vernon, New York]], Godin graduated from [[Williamsville East High School]] in 1978. He received degrees in computer science and philosophy from [[Tufts University]], followed by an [[Master of Business Administration|MBA]] in marketing from the [[Stanford Graduate School of Business]].<ref name="mediabistro2010">{{cite web |url=http://www.mediabistro.com/articles/details.asp?aID=10978& |title=So What Do You Do, Seth Godin, Author and Marketing Guru? |publisher=Mediabistro |date=August 25, 2010 |first=Jeff |last=Rivera |accessdate=October 21, 2014}}</ref> From 1983 to 1986, he worked as a brand manager at [[Spinnaker Software]].<ref name="mediabistro2010" />

After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City.<ref name=businessweek>{{cite news |title=Entrepreneur Profiles: Point, Click--And Here's The Pitch: Yoyodyne uses prizes to get you to read those online ads |url=http://www.businessweek.com/smallbiz/news/columns/98-06/e3564029.htm |first=Mary |last=Kuntz |newspaper=BusinessWeek |date=September 9, 1998 |accessdate=December 20, 2014}}</ref> He then met Mark Hurst and founded [[Yoyodyne]]. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of [[permission marketing]].<ref>{{cite web|url=https://www.fastcompany.com/34360/permission-marketing |title=Permission Marketing |date=March 31, 1998 |first=William C. |last=Taylor |work=[[Fast Company]] |accessdate=October 8, 2017}}</ref>


==Business ventures==
==Business ventures==
[[Yoyodyne]], launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, [[Flatiron Partners]] invested $4 million in Yoyodyne in return for a 20% stake.<ref name=businessweek /> The site had over 1 million visitors, and the companies [[America Online]], [[American Express]], [[H&R Block]], [[Microsoft]], [[Procter & Gamble]], [[Sony Music]], [[Sprint Nextel|Sprint]], and [[Volvo]] used its services.<ref name=earthweb>[http://news.earthweb.com/bus-news/article.php/22911 Yahoo! to Acquire Yoyodyne] ''Earthweb News''. October 12, 1998.</ref> At Yoyodyne, Godin published ''Permission Marketing: Turning strangers into friends and friends into customers''. In 1998, he sold Yoyodyne to [[Yahoo!]] for about $30 million<ref name=CNET>{{cite web |last=Junnarkar |first=Sandeep |title=Yahoo to buy Yoyodyne |url=http://news.cnet.com/2100-1001-216555.html |work=CNET News |accessdate=19 December 2013}}</ref><ref name=wired>[https://www.wired.com/techbiz/media/news/1998/10/15555 Yahoo Acquiring Yoyodyne] ''[[Wired.com]]''. October 12, 1998.</ref> and became Yahoo's vice president of direct marketing.<ref name="SLA">{{cite web |url=http://www.sla.org/content/Events/conference/ac2008/Conference/keynoters/godin.cfm |title=Speaker: Seth Godin |publisher=[[Special Libraries Association]] |work=Business Week's "Ultimate Entrepreneur for the Information Age" |date=June 18, 2008 |accessdate=December 20, 2014 |archiveurl=https://web.archive.org/web/20080704085401/http://www.sla.org/content/Events/conference/ac2008/Conference/keynoters/godin.cfm |archivedate=July 4, 2008 |deadurl=yes}}</ref>
Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, [[Flatiron Partners]] invested $4 million in Yoyodyne in return for a 20% stake.<ref name=businessweek /><ref name=earthweb>http://news.earthweb.com/bus-news/article.php/22911 Yahoo! to Acquire YoyodyneEarthweb NewsOctober 12, 1998.</ref> In 1998, he sold Yoyodyne to [[Yahoo!]] for $ million<ref name=CNET>{{cite web |last=Junnarkar |first=Sandeep |title=Yahoo to buy Yoyodyne |url=http://news.cnet.com/2100-1001-216555.html |= |=19 December 2013}}</ref><ref name=wired>[https://www.wired.com/techbiz/media/news/1998/10/15555 Yahoo Acquiring Yoyodyne] ''[[Wired.com]]''. October 12, 1998.</ref> and became Yahoo's vice president of direct marketing.<ref name="SLA">{{cite web |url=http://www.sla.org/content/Events/conference/ac2008/Conference/keynoters/godin.cfm |title=Speaker: Seth Godin |publisher=[[Special Libraries Association]] |work=Business Week's "Ultimate Entrepreneur for the Information Age" |date=June 18, 2008 |=December 20, 2014 |=https://web.archive.org/web/20080704085401/http://www.sla.org/content/Events/conference/ac2008/Conference/keynoters/godin.cfm |=July 4, 2008 |=}}</ref>


Since 2003, Godin has been featured in five [[TED (conference)|TED]] talks.<ref>{{cite web|url=https://www.ted.com/speakers/seth_godin |title=Seth Godin {{!}} Speakers |publisher=[[TED (conference)|TED]] |accessdate=October 8, 2017}}</ref> In March 2006, Godin launched [[Squidoo]].<ref>[http://www.stonetemple.com/articles/interview-seth-godin.shtml Eric Enge Interviews Seth Godin] on Stone Temple Consulting. June 20, 2007</ref> In July 2008, Squidoo was one of the 500 most visited sites in the world.<ref>[http://www.alexa.com/data/details/traffic_details/squidoo.com Traffic Details: Squidoo.com] on Alexa.com. Retrieved July 18, 2008</ref> By 2014, it was no longer considered financially viable and was sold to [[HubPages]].<ref>{{cite news|url=http://searchenginewatch.com/sew/news/2361066/seth-godin-s-squidoo-acquired-by-hubpages|title=Seth Godin’s Squidoo Acquired by HubPages|work=SearchEngineWatch|date=August 19, 2014}}</ref>
In March 2006, Godin launched [[Squidoo]].<ref>[http://www.stonetemple.com/articles/interview-seth-godin.shtml Eric Enge Interviews Seth Godin] on Stone Temple Consulting. June 20, 2007</ref> July 2008, Squidoo one of the 500 most visited sites in the world.<ref>[http://www.alexa.com/data/details/traffic_details/squidoo.com Traffic Details: Squidoo.com] on Alexa.com. Retrieved July 18, 2008</ref> 2014, it was sold to [[HubPages]].<ref>{{cite news|url=http://searchenginewatch.com/sew/news/2361066/seth-godin-s-squidoo-acquired-by-hubpages|title=Seth Squidoo Acquired by HubPages|work=SearchEngineWatch|date=August 19, 2014}}</ref>


==Awards==
In October 2012, Godin started a 12-episode business mentoring [[podcast]] on the [[Earwolf]] network.<ref>[http://www.earwolf.com/show/startup-school/ Seth Godin's Startup School]</ref> On May 12, 2015, he launched a month-long online program known as the altMBA.<ref>{{cite web|url=http://sethgodin.typepad.com/seths_blog/2015/05/a-different-way-to-move-forward.html |title=A new way to move forward |date=May 12, 2015 |publisher=Seth's Blog |accessdate=October 8, 2017}}</ref><ref>{{cite web|url=http://www.huffingtonpost.com/brigitte-cutshall/altmba-is-like-a-tough-sa_b_7904916.html |title=altMBA Is Like a Tough Sailing Adventure |date=July 30, 2015 |first=Brigitte |last=Cutshall |work=[[The Huffington Post]] |accessdate=October 8, 2017}}</ref> In 2017, he launched a marketing course known as The Marketing Seminar.<ref>{{cite web|url=http://www.marketingovercoffee.com/2017/07/21/seth-godin-complete-2017-marketing-coffee-recording/ |title=Seth Godin – The Complete 2017 Marketing Over Coffee Recording |date=July 21, 2017 |work=Marketing Over Coffee |accessdate=October 8, 2017}}</ref>
Godin received the following awards:


* ''[[Forbes]]'' Business Book of the Year, 2004<ref>{{Cite web |title=Forbes.com's Business Books Of The Year |url=https://www.forbes.com/2004/12/08/cx_da_1208bizbooks.html |access-date=2024-05-20 |website=Forbes |language=en}}</ref> for ''Free Prize Inside''
==Writing==
* ''[[New York Times]], [[USA Today]] & [[The Wall Street Journal|Wall Street Journal]]'' bestseller, ''[[The Dip]]''<ref>{{Cite web |title=The Dip by Seth Godin: 9781591841661 {{!}} PenguinRandomHouse.com: Books |url=https://www.penguinrandomhouse.com/books/300938/the-dip-by-seth-godin/ |access-date=2024-05-20 |website=PenguinRandomhouse.com |language=en-US}}</ref>
As of April 27, 2014, Godin is the author of 17 books. ''Free Prize Inside'' was a ''[[Forbes]]'' Business Book of the Year in 2004,<ref>{{cite web |title=The Best of Seth Godin on Copyblogger |url=http://www.copyblogger.com/lede-seth-godin/ |work=Copyblogger |publisher=Copyblogger |accessdate=27 April 2014 |author=Jerod Morris |date=25 April 2014}}</ref><ref name=USAtoday>{{cite news |last= |first= |title=Forbes.com Business Book of the Year |work=Forbes |url=https://www.forbes.com/2004/12/08/cx_da_1208bizbooks.html |accessdate=2014-01-20}}"</ref> while ''[[Purple Cow: Transform Your Business by Being Remarkable|Purple Cow]]'' sold over 150,000 copies in more than 23 print runs in its first two years.<ref name=pubweekly>{{cite news |last=Hogan |first=Ron |title=How to Succeed in Business (Books) |publisher=Publishers Weekly |date=2005-05-16 |url=http://www.publishersweekly.com/pw/print/20050516/21040-how-to-succeed-in-business-books.html |accessdate=2014-01-20}}"...reports that the two-year-old title has more than 150,000 copies in print after 23 printings"</ref> ''[[The Dip]]'' was a ''[[Business Week]]'' and ''[[New York Times]]'' bestseller;<ref>[http://www.businessweek.com/magazine/content/07_41/b4053113.htm Business Week Bestseller List:] October 8th, 2007</ref><ref>[http://www.sptimes.com/2007/06/10/Books/Best_selling_hard_cov.shtml New York Times Bestseller List:] June 8th 2007</ref> ''Business Week'' also named ''Linchpin'' among its "20 of the best books by the most influential thinkers in business" on November 13, 2015.<ref>{{cite web|url=http://www.businessinsider.com/20-books-by-the-most-influential-thinkers-in-business-2015-11 |title=20 of the best books by the most influential thinkers in business |date=November 13, 2015 |first=Richard |last=Feloni |work=[[Business Week]] |accessdate=October 8, 2017}}</ref> In the early 1990s, he curated a 10-book series for children titled ''[[Worlds of Power]]''. Each of the book's plots is based on a [[video game]].<ref>[[People (magazine)]], July 30, 1990, "Worlds of Power" series review by Ralph Novak</ref>
* ''[[Business Week]]'' bestseller, ''The Dip''<ref>{{Cite web |date=2007-10-15 |title=The BusinessWeek Best Seller List |url=http://www.businessweek.com/magazine/content/07_41/b4053113.htm |access-date=2024-05-20 |archive-url=https://web.archive.org/web/20071015035923/http://www.businessweek.com/magazine/content/07_41/b4053113.htm |archive-date=2007-10-15 }}</ref>
* ''Business Week'' named ''Linchpin'' among its "20 of the best books by the most influential thinkers in business" on November 13, 2015.<ref>{{cite web|url=http://www.businessinsider.com/20-books-by-the-most-influential-thinkers-in-business-2015-11 |title=20 of the best books by the most influential thinkers in business |date=November 13, 2015 |first=Richard |last=Feloni |work=[[Business Week]] |access-date=October 8, 2017}}</ref>
* American Marketing Association's Marketing Hall of Fame, 2018<ref>{{cite web |last1=Richards |first1=Katie |title=Meet the 3 Newest Members to The American Marketing Association's Marketing Hall of Fame |url=https://www.adweek.com/agencies/meet-the-3-newest-members-to-the-american-marketing-associations-marketing-hall-of-fame/ |website=Adweek.com |date=2 April 2018 |access-date=4 June 2018}}</ref>
* ''[[Time (magazine)|Time]]'' 25 best blogs of 2009<ref>{{cite magazine|url=http://content.time.com/time/specials/packages/article/0,28804,1879276_1879279_1879068,00.html |title=Seth Godin's Blog |magazine=[[Time (magazine)|Time]] |access-date=October 8, 2017}}</ref>


⚫
==Personal life==
In June 2013, Godin launched a [[Kickstarter]] campaign to finance his next book.<ref>[http://sethgodin.typepad.com/seths_blog/2012/06/this-might-work-my-new-book.html This Might Work . . .] Godin Blog June 18, 2012</ref> In the first week, he raised more than $250,000 from readers, which in turn secured him a book contract with his publisher.<ref name="WSJ book" /> In April 2016, Godin's book, ''[[All Marketers Are Liars]]'', was selected by Forbes contributor Carine Alexis as one of six essential books every marketer should have on their shelf.<ref>{{cite news |last=Alexis |first=Carine |url=https://www.forbes.com/sites/propointgraphics/2016/04/09/6-essential-books-every-marketer-should-have-on-their-shelf/#31c5ec515411 |title=6 Essential Books Every Marketer Should Have On Their Shelf |work=[[Forbes]] |date=2016-04-09 |accessdate=2016-05-04 }}</ref>
Godin and his wife Helene live in [[Hastings-on-Hudson, New York]], with their two sons.<ref>[https://web.archive.org/web/20170522125028/http://rainmakerplatform.com/audio/seth-godin-interview/ Seth Godin on Stepping Up and Making it Happen]</ref>

Godin also releases a daily blog on the [[TypePad]] platform.<ref name="On Being with Krista Tippett">{{cite web|url= http://www.onbeing.org/program/seth-godin-the-art-of-noticing-and-then-creating/transcript/7080| title= Seth Godin - The Art of Noticing and Then Creating | website = On Being with Krista Tippett| accessdate= September 3, 2015}}</ref> It was named by ''[[Time (magazine)|Time]]'' among its 25 best blogs of 2009,<ref>{{cite web|url=http://content.time.com/time/specials/packages/article/0,28804,1879276_1879279_1879068,00.html |title=Seth Godin's Blog |work=[[Time (magazine)|Time]] |accessdate=October 8, 2017}}</ref> while it also peaked at number 1 on ''[[Ad Age]]'''s Power 150 list of marketing blogs.<ref>{{cite web|url=http://conversationagent.typepad.com/.a/6a00d8341c03bb53ef0115710f6e71970b-pi |title=Ad Age - Power 150 |accessdate=October 8, 2017}}</ref>


===Bibliography===
===Bibliography===
* Godin, Seth. ''Permission Marketing: Turning strangers into friends and friends into customers.'' London, Pocket Books, 2007.
* {{cite book |author=Godin, Seth |title=The Smiley Dictionary |publisher=Peachpit Press |location=Berkeley |year=1993 |pages= |isbn=1-56609-008-3 |oclc= |doi=}}
* {{cite book |author=Godin, Seth |title=eMarketing: Reaping Profits on the Information Highway |publisher=Berkley Pub. Group |location=New York |year=1995 |pages= |isbn=0-399-51904-1 |oclc= |doi=}}
* {{cite book |=, the |publisher= |location=New York |year= |isbn=0---1 |= |=}}
* {{cite book |author=Godin, Seth |title=Permission marketing: turning strangers into friends, and friends into customers |publisher=Simon & Schuster |location=New York |year=1999 |pages= |isbn=0-684-85636-0 |oclc= |doi=}}
* {{cite book |= : |publisher= & |location=New York |year= |isbn=0--- |=|=}}
* {{cite book |author=Godin, Seth |title=If You're Clueless about Selling: And Want to Know More |publisher=Dearborn Financial Publishing |year=1998 |pages= |isbn=0-793-12989-3 |oclc= |doi=}}
* {{cite book |title= |publisher= |= |= |isbn=---3 |=}}
* {{cite book |title=Email Addresses of the Rich & Famous |publisher=Pearson Education |year=1994 |isbn=9780201408935}}
* {{cite book |author=Godin, Seth |title=Unleashing the Ideavirus |publisher=Hyperion |location=New York |year=2001 |pages= |isbn=0-7868-8717-6 |oclc= |doi=}} ''[http://www.sethgodin.com/ideavirus/downloads/IdeavirusReadandShare.pdf Book online]'' – Detailing the idea of [[Viral marketing]]
* {{cite book |author=Godin, Seth |title=The Big Red Fez: How To Make Any Web Site Better |publisher=Free Press |location=New York |year=2002 |pages=112 |isbn=0-7432-2790-5 |oclc= |doi=}}
* {{cite book |title= : |publisher= Press |location= |year= |isbn=---}}
* {{cite book |author=Godin, Seth |title=Survival is not enough: zooming, evolution, and the future of your company |publisher=Free Press |location=New York |year=2002 |pages= |isbn=0-7432-2571-6 |oclc= |doi=}}
* {{cite book |title= : and the of your |publisher= |year= |isbn=0---|= |=}}
* {{cite book |author=Godin, Seth |title=[[Purple Cow: Transform Your Business by Being Remarkable]] |publisher=Portfolio |location= |year=2003 |pages=224 |isbn=1-59184-021-X |oclc= |doi=}}
* {{cite book |title=: |publisher= |location= |year= |isbn=---}}
* {{cite book |author=Godin, Seth |title=Free Prize Inside!: The Next Big Marketing Idea |publisher=Penguin USA Portfolio |location= |year=2004 |pages=256 |isbn=1-59184-041-4 |oclc= |doi=}}
* {{cite book |= : The |publisher= |location= |year= |isbn=1--- | =}}
* {{cite book |author=Godin, Seth |title=[[All Marketers Are Liars]]: The Power of Telling Authentic Stories in a Low-Trust World |publisher=Portfolio Hardcover |location= |year=2005 |pages= |isbn=1-59184-100-3 |oclc= |doi=}}
* {{cite book |title= : - |publisher= |year= |isbn=1---}}
* {{cite book |author=Godin, Seth; the Group of 33 |title=[[The Big Moo: Stop Trying to be Perfect and Start Being Remarkable]] |publisher=Portfolio Hardcover |location= |year=2005 |pages= |isbn=1-59184-103-8 |oclc= |doi=}}
* {{cite book |= to |publisher= |year= |isbn=---}}
* {{cite book |author=Godin, Seth |title=Small Is the New Big: and 193 Other Riffs, Rants, and Remarkable Business Ideas |publisher=Portfolio Hardcover |location= |year=2006 |pages= |isbn=1-59184-126-7 |oclc= |doi=}}
* {{cite book |title= and |publisher= |year= |isbn=---}}
* {{cite book |title=If You're Clueless about Selling and Want to Know More |url=https://archive.org/details/ifyourecluelessa00spar |url-access=registration |publisher=Dearborn Financial Publishing, Inc. |year=1998 |isbn=0-793-12989-3}}
⚫
* {{cite book |author=Godin, Seth |title=[[The Dip]]: A Little Book That Teaches You When to Quit (and When to Stick) |publisher=Portfolio Hardcover |location= |year=2007 |pages= |isbn=1-59184-166-6 |oclc= |doi=}}
* {{cite book |title=If You're Clueless about Financial Planning and Want to Know More |url=https://archive.org/details/ifyourecluelessa0000godi_l8s7 |url-access=registration |publisher=Dearborn Financial Publishing, Inc. |year=1998 |isbn=0-7931-2988-5}}
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* {{cite book |author=Godin, Seth |title=Meatball Sundae: Is Your Marketing out of Sync? |publisher=Portfolio Hardcover |location= |year=2008 |pages= |isbn=1-59184-174-7 |oclc= |doi=}}
* {{cite book |title=If You're Clueless about Saving Money and Want to Know More |url=https://archive.org/details/ifyourecluelessa0000godi_a0a8 |url-access=registration |publisher=Dearborn Financial Publishing, Inc. |year=1998 |isbn=0-7931-2556-1}}
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* {{cite book |author=Godin, Seth |title=Tribes: We Need You to Lead Us |publisher=Portfolio Hardcover |year=2008 |isbn=1-59184-233-6 |oclc= |doi= |page=160}}
* {{cite book |title=Permission Marketing: Turning Strangers into Friends, and Friends into Customers |url=https://archive.org/details/permissionmarket00godi |url-access=registration |publisher=Simon & Schuster |location=New York |year=1999 |isbn=0-684-85636-0}}
⚫
* {{cite book |author=Godin, Seth |title=Linchpin: Are You Indispensable? |publisher=Portfolio Hardcover |year=2010 |isbn=1-59184-316-2 |oclc= |doi= |page=256}}
* {{cite book |author=Godin, Seth |title=Poke the Box |publisher=Portfolio Hardcover |year=2011 |isbn=1-936719-00-2}}
* {{cite book |title= the |publisher= |year= |isbn=---}}
* {{cite book |author=Godin, Seth |title=We Are All Weird |publisher=The Domino Project |year=2011 |isbn=1-936719-22-3}}
* {{cite book |= |publisher= |year= |isbn=---}}
* {{cite book |author=Godin, Seth |title=The Icarus Deception: How High Will You Fly? |publisher=Portfolio Penguin |year=2012 |isbn=0-6709-2292-7}}
* {{cite book |title= : |publisher= |year= |isbn=0---}}
* {{cite book |author=Godin, Seth |title=V Is for Vulnerable: Life Outside the Comfort Zone |publisher=Portfolio Hardcover |year=2012 |isbn=978-1591846109}}
* {{cite book |title= : |publisher=Portfolio |year= |isbn=-}}
* {{cite book |author=Godin, Seth |title=Whatcha Gonna Do with That Duck?: And Other Provocations |publisher=Portfolio Hardcover |year=2013 |isbn=978-15918-4609-3}}
* {{cite book |title= |publisher=Portfolio |year= |isbn=---}}
* {{cite book |author=Godin, Seth |title=What To Do When It's Your Turn (and it's always your turn) |publisher=Seth Godin |year=2014 |isbn=978-19367-1931-0}}
* {{cite book |= |publisher= |year= |isbn=---}}
* {{cite book |editor=Godin, Seth |title=[[The Big Moo: Stop Trying to be Perfect and Start Being Remarkable]] |publisher=Portfolio |location=New York |year=2005 |isbn=1-59184-103-8}}

* {{cite book |title=Small Is the New Big: and 193 Other Riffs, Rants, and Remarkable Business Ideas |publisher=Portfolio |location=New York |year=2006 |isbn=1-59184-126-7 |url=https://archive.org/details/smallisnewbig18300godi}}
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==Personal life==
⚫
* {{cite book |title=[[The Dip]]: A Little Book That Teaches You When to Quit (and When to Stick) |publisher=Portfolio |location= |year=2007 |isbn=1-59184-166-}}
Godin and his wife Helene live in [[Hastings-on-Hudson, New York|Hastings-on-Hudson]], [[New York]], with their two sons.<ref>[http://rainmakerplatform.com/audio/seth-godin-interview/ Seth Godin on Stepping Up and Making it Happen]</ref> In 2013, he was inducted into the [[Data & Marketing Association]] (DMA) Hall of Fame.<ref>{{cite web|url=https://thedma.org/news/seth-godin-don-peppers-and-martha-rogers-2013-dma-hall-of-fame-inductees/ |title=Seth Godin, Don Peppers, and Martha Rogers 2013 DMA Hall of Fame Inductees |date=September 26, 2013 |first=Susan |last=Taplinger |publisher=[[Data & Marketing Association]] |accessdate=October 8, 2017}}</ref> In 2015, Godin was ranked #23 in the Thinkers50 list of "global management thinkers".<ref>{{cite web|url=http://thinkers50.com/t50-ranking/2015-2/ |title=The Thinkers50 Ranking 2015 |publisher=Thinkers50 |accessdate=October 8, 2017}}</ref>
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* {{cite book |title=Meatball Sundae: Is Your Marketing out of Sync? |publisher=Portfolio |location= |year=2008 |isbn=1-59184-174- |=}}

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* {{cite book |title=Tribes: We Need You to Lead Us |publisher=Portfolio |year=2008 |isbn=1-59184-233- |=}}
Godin serves as an advisor for [[Acumen (organization)|Acumen]] and [[DoSomething.org]],<ref>{{cite web|url=http://acumen.org/people/advisors/seth-godin/ |title=Seth Godin |publisher=[[Acumen (organization)|Acumen]] |accessdate=October 8, 2017}}</ref><ref>{{cite web|url=https://dosummit.splashthat.com/ |title=DoSomething.org Summit 2017 |publisher=[[DoSomething.org]] |accessdate=October 8, 2017 |archiveurl=https://web.archive.org/web/20171008122430/https://dosummit.splashthat.com/ |archivedate=October 8, 2017}}</ref> while he has also provided support for [[Charity: Water]], [[Room to Read]] and [[Defy Ventures]].<ref>{{cite web|url=https://my.charitywater.org/seth-godin-2/down-under |title=Activism: Caring and making a difference |first=Seth |last=Godin |publisher=[[Charity: Water]] |accessdate=October 8, 2017}}</ref><ref>{{cite web|url=https://www.cbsnews.com/news/room-to-read-spreading-literacy-around-the-globe/ |title=Room to Read: Spreading literacy around the globe |date=April 3, 2013 |first=Rebecca |last=Jarvis |work=[[CBS News]] |accessdate=October 8, 2017}}</ref><ref>{{cite web|url=http://library.fora.tv/2015/05/11/Second_Chances_MDC_Humanitarian_Award_Recipient |title=Second Chances: MDC Humanitarian Award Recipient |date=May 11, 2015 |publisher=[[FORA.tv]] |accessdate=October 8, 2017}}</ref> He is also a member of the Director's Advisory Council at the [[MIT Media Lab]].<ref>{{cite web|url=https://www.media.mit.edu/people/sgodin/overview/ |title=Overview < Seth Godin |publisher=[[MIT Media Lab]] |accessdate=October 8, 2017}}</ref>
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* {{cite book |title=Linchpin: Are You Indispensable? |publisher=Portfolio |year=2010 |isbn=1-59184-316-}}
* {{cite book |title=Poke the Box |publisher=Portfolio |year=2011 |isbn=978-1-936719-00-6}}
* {{cite book |title=We Are All Weird |publisher=The Domino Project |year=2011 |isbn=978-1-936719-22-8}}
* {{cite book |title=The Icarus Deception: How High Will You Fly? |publisher=Portfolio |year=2012 |isbn=978-0-6709-2292-5}}
* {{cite book |title=V Is for Vulnerable: Life Outside the Comfort Zone |publisher=Portfolio |year=2012 |isbn=978-1591846109}}
* {{cite book |title=Whatcha Gonna Do with That Duck?: And Other Provocations |publisher=Portfolio |year=2013 |isbn=978-15918-4609-3}}
* {{cite book |title=What To Do When It's Your Turn (and it's always your turn) |publisher=Seth Godin |year=2014 |isbn=978-19367-1931-0}}
* {{cite book |title=This Is Marketing: You Can't Be Seen Until You Learn To See |publisher=Seth Godin |year=2018 |isbn=978-0-525-54083-0}}
* {{cite book |title=The Practice: Shipping Creative Work |publisher=Portfolio |year=2020 |isbn=978-0-593-32897-2}}
* ''The Song of Significance: A New Manifesto for Teams''. 2023. <nowiki>ISBN 978-0593715543</nowiki>.


==References==
==References==
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==External links==
==External links==
{{commons category}}
{{ category}}
{{Wikiquote|Seth Godin}}
* {{Official website|http://sethgodin.com/}}
* {{TED speaker|seth_godin}}
* {{ }}
* [https://www.spotlightonpodcast.com/seth-godin-and-the-song-of-significance/ Spotlight On Interview]
* {{IMDb name|0324082}}

* [http://www.subvertmagazine.com/blog/seth-godin/ ''Subvert Magazine'' interview]
{{Authority control}}
* [http://colinmarshall.libsyn.com/thinker_writer_and_agent_of_change_seth_godin Blog interview] 1 April 2010


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[[Category:Marketing theorists]]
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[[Category:American marketing people]]
[[Category:People from Hastings-on-Hudson, New York]]
[[Category:People from Hastings-on-Hudson, New York]]
[[Category:People from Mount Vernon, New York]]
[[Category: from Mount Vernon, New York]]
[[Category:Stanford Graduate School of Business alumni]]
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[[Category:Tufts University alumni]]
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[[Category:Tufts University School of Engineering alumni]]
[[Category:Williamsville East High School alumni]]

Latest revision as of 21:18, 25 June 2024

Seth Godin
Godin in 2009
BornJuly 10, 1960 (age 63)
Mount Vernon, New York
Alma materStanford University
Tufts University
Occupation(s)Author, entrepreneur
SpouseHelene Aronson
Websitesethgodin.com

Seth W. Godin (born July 10, 1960), also known as "F. X. Nine", is an American author and a former dot com business executive.[1][2][3][4]

Background

[edit]

In 1977, Godin worked at a bagel factory that produced everything bagels.[5] After leaving Spinnaker in 1986, he self-funded Seth Godin Productions with $20,000 as a book packaging business. He operated this venture out of a studio apartment in New York City.[6] Mark Hurst and he then founded Yoyodyne, a permission marketing company named after the fictional Yoyodyne in The Adventures of Buckaroo Banzai Across the 8th Dimension.[7] [8]

Business ventures

[edit]

Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake.[6][9] In 1998, he sold Yoyodyne to Yahoo! for $29.6 million[10][11] and became Yahoo's vice president of direct marketing.[12]

In March 2006, Godin launched Squidoo.[13] By July 2008, Squidoo had become one of the 500 most visited sites in the world.[14] In 2014, it was sold to HubPages.[15]

Awards

[edit]

Godin received the following awards:

Personal life

[edit]

Godin and his wife Helene live in Hastings-on-Hudson, New York, with their two sons.[22]

Bibliography

[edit]

References

[edit]
  1. ^ Trachtenberg, Jeffrey (June 24, 2012). "Giving Book Readers a Say". Wall Street Journal. Retrieved 18 July 2017.
  2. ^ Walker, Rob (November 14, 2014). "Self-Promotion, but With Self-Respect". New York Times. Retrieved 18 July 2017.
  3. ^ Adams, Bryan (April 28, 2016). "The 3 Rules of Successful Business as Taught by Seth Godin (and Your Mother)". Inc. Retrieved 18 July 2017.
  4. ^ Ruggeri, Christine. "Seth Godin". Leaders.com. Retrieved 2024-05-20.
  5. ^ "Apparently, I invented the Everything Bagel". 4 March 2008.
  6. ^ a b Kuntz, Mary (September 9, 1998). "Entrepreneur Profiles: Point, Click--And Here's The Pitch: Yoyodyne uses prizes to get you to read those online ads". BusinessWeek. Archived from the original on March 4, 2000. Retrieved December 20, 2014.
  7. ^ Yee, Bernard (September 1996). "Joyriding: Play Games on the Internet and Win Big Prizes". Next Generation. No. 21. Imagine Media. p. 27.
  8. ^ Taylor, William C. (March 31, 1998). "Permission Marketing".
  9. ^ Yahoo! to Acquire Yoyodyne, Earthweb News, October 12, 1998, archived from the original on 2005-02-14
  10. ^ Junnarkar, Sandeep. "Yahoo to buy Yoyodyne". CNET News. Archived from the original on December 19, 2013. Retrieved 19 December 2013.
  11. ^ Yahoo Acquiring Yoyodyne Wired.com. October 12, 1998.
  12. ^ "Speaker: Seth Godin". Business Week's "Ultimate Entrepreneur for the Information Age". Special Libraries Association. June 18, 2008. Archived from the original on July 4, 2008. Retrieved December 20, 2014.
  13. ^ Eric Enge Interviews Seth Godin on Stone Temple Consulting. June 20, 2007
  14. ^ Traffic Details: Squidoo.com on Alexa.com. Retrieved July 18, 2008
  15. ^ "Seth Godin's Squidoo Acquired by HubPages". SearchEngineWatch. August 19, 2014.
  16. ^ "Forbes.com's Business Books Of The Year". Forbes. Retrieved 2024-05-20.
  17. ^ "The Dip by Seth Godin: 9781591841661 | PenguinRandomHouse.com: Books". PenguinRandomhouse.com. Retrieved 2024-05-20.
  18. ^ "The BusinessWeek Best Seller List". 2007-10-15. Archived from the original on 2007-10-15. Retrieved 2024-05-20.
  19. ^ Feloni, Richard (November 13, 2015). "20 of the best books by the most influential thinkers in business". Business Week. Retrieved October 8, 2017.
  20. ^ Richards, Katie (2 April 2018). "Meet the 3 Newest Members to The American Marketing Association's Marketing Hall of Fame". Adweek.com. Retrieved 4 June 2018.
  21. ^ "Seth Godin's Blog". Time. Retrieved October 8, 2017.
  22. ^ Seth Godin on Stepping Up and Making it Happen
[edit]
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