Product Release ’24

Personalize omnichannel customer engagements at scale with new AI innovations, channels and integrations in our June Release.

Announcing Emarsys AI for Marketers!

With over a decade-long heritage of infusing AI into our platform, we’re certainly no stranger to its potential and benefits. Now, as exciting new opportunities emerge to leverage AI technologies, we remain committed to empowering marketers to solve real marketing challenges with AI embedded intuitively into their workflows and business processes.

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AI Capabilities

Discover the powerful, time-tested marketing tools and use cases powered by predictive and generative AI

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Blog

June Product Release Blog

Learn more about the innovative AI developments that help marketers improve productivity, inspire creativity, and power personalized customer engagements at scale.

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Check Out What Else is New in June

To help marketers master the art of omnichannel customer engagement, our June release not only delivers exciting updates around AI innovations, but also new marketing and advertising channels, enhanced analytics, collaborative marketing tools and expanded integrations with our partner ecosystem.

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Connected: Omnichannel Excellence

Reach customers with personalized messages on two new channels including LinkedIn Ads and the globally popular WhatsApp, now available for Early Adopters. Send timely web push messages now on iOS devices and Android. Plus, deliver consistent content and save time with reusable content blocks in the visual content editor.

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Insightful: Marketer Intelligence

See the latest generative AI feature with the addition of preheader generation for email. Measure additional metrics and track performance across more channels with updates to campaign and audience reporting. And get a cross-account view of key metrics such as revenue and number of contacts with our new Unified Dashboard now in Pilot.

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Ema Release 24 Google Analytics Integration

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Adaptive: Extensible, Composable Platform

Unleash your customer data and web analytics data for segmentation and personalization with solution connectors for SAP CDP, mParticle and Google Analytics. Learn how new updates to our APIs and Open Data solution also enable you to connect to external systems like voucher management or intelligence tools to extend the value of Emarsys.

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Trusted: Enterprise-grade & Cloud Scale

Discover collaborative marketing tools that make it easy to organize, manage and share assets within and between accounts to promote efficiency and best practices. Administer user roles and maintain account permissions with simplified administration features and menus. Plus, learn how our continued investments in cloud-based infrastructure deliver improved performance, speed, scalability, and reliability.

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