Conversational Messaging
Launch personalized, behavior-based text or conversational campaigns
Create conversational experiences that allow 1:1 dialogue with customers via popular messaging platforms.
Elevate business communications using personalized, two-way, conversational messaging
Channels like WhatsApp, Facebook Messenger and WeChat are frequently being adopted by brands whose customers are defaulting to conversational channels for brand engagement. Our Conversational Messaging solution allows marketers to create and edit text messages, build them into marketing automation flows, unlock unbeatable open and read rates and view revenue impact.
Deploy pre-built strategies and tactics that accelerat time to value
Respond in real-time based on dynamic triggers
Access built-in analytics that measure campaign and revenue impact
Deliver business critical messages
Keep your customers in the loop with time-sensitive transactional messages and personalized marketing engagements delivered via the conversational channels they use daily. Automate and send everything from order and shipping confirmation, to newsletters, promotions and vouchers, to specific customer segments or based on real-time triggers.
Automate and scale campaign creation
Take the heavy lifting out of campaign creation with our easy-to-use channel editor, messaging templates and omnichannel automation tools. Create simple or complex automated conversational campaigns and weave them into cross-channel journeys to optimize engagement.
Trigger campaign workflows based on inbound interactions
Listen for specific keywords from customer conversations, then automatically add those contacts and trigger a pre-built campaign automation workflow, such as a password reset, to deliver timely, relevant communications.
Unlock frictionless two-way conversation
Engage customers in real-time marketing conversations via interactive response choices or keyword inputs, without the need for SMS or a mobile app. Remove the friction from customer engagement and support using two-way messaging capabilities in channels such as WhatsApp, Facebook Messenger, Instagram, Telegram, and Viber.
Measure and optimize conversational campaigns
Measure the impact of conversational channels on your business’ goals with native reporting and analytics in Emarsys Drill down to specific campaigns to view key engagement metrics and revenue impact to identify key growth opportunities and optimize ROI.
Learn more about how conversational messaging fits into our wider customer engagement platform
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AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.