Parse.ly Video Tracking
Parse.ly video tracking enables you to pair video information alongside your page view data. Schedule a demo or reach out to your Parse.ly Relationship Manager to see it in action.
What do you get with Parse.ly Video Tracking?
Metrics & Calculations
We offer the following these video-specific metrics:
- Video Starts – The number of instances that a video is started. A new video start will be collected if a visitor watches a video to the end and restarts it. Pausing, resuming or scrubbing a video does not trigger additional video starts.
- Visitors – The number of visitors that started a video.
- Total Minutes Watched – The total minutes of watch time across all visitors.
- Average Watch Time – The average minutes of watch time per visitor.
- Play Rate – The percentage of video starts divided by the number of post visitors
Overview
Within the Overview, you will see a video badge to accompany each of your pages that contains video. The badge displays the play rate.
![Parse.ly Overview listing that displays video badge](https://cdn.statically.io/img/docs.parse.ly/wp-content/uploads/sites/5/2023/06/Screenshot-2023-06-07-at-3.02.37-PM.png)
Posts / Pages
Although we normally distinguish between “posts” and “pages”, this article will use them interchangeably.
The Posts page contains a view that is similar to the Overview. Let’s look at posts that contain video.
![Parse.ly Posts page that displays post listing that features a video badge](https://cdn.statically.io/img/docs.parse.ly/wp-content/uploads/sites/5/2023/06/SCR-20230607-nhxa.png?w=1024)
By selecting the Videos toggle, you may filter this page to display video metrics in the same way you normally display posts.
![Parse.ly Posts page that's filtered to display videos](https://cdn.statically.io/img/docs.parse.ly/wp-content/uploads/sites/5/2023/06/SCR-20230607-nlgb.png?w=1024)
Post Details Page
Videos played on this page
From the previous page, you may click into a single post and see which videos were played there.
![Parse.ly Post Details page that displays the "Videos played on this page"](https://cdn.statically.io/img/docs.parse.ly/wp-content/uploads/sites/5/2023/06/SCR-20230607-nhoj.png?w=1024)
Pages With This Video
Likewise, you may click on a video and see which pages it was played on.
![Parse.ly Video Details page that displays the "Pages with this video"](https://cdn.statically.io/img/docs.parse.ly/wp-content/uploads/sites/5/2023/06/SCR-20230607-nhlc.png?w=1024)
Reports
You may also generate reports that contain video metrics. You can select the Video aspect in our Top Listings Report and Top Listings Export.
![A Parse.ly Top Listings report that displays the Top 5 videos by video starts on polksports.com](https://cdn.statically.io/img/docs.parse.ly/wp-content/uploads/sites/5/2023/06/Screenshot-2023-06-07-at-3.39.05-PM.png?w=963)
How do you get Parse.ly Video Tracking?
Please review our Video Tracking Integration documentation, schedule a demo, reach out to your Parse.ly Relationship Manager, or contact Parse.ly Support for help!
Related Documentation
Last updated: June 03, 2024