Effective marketing strategies

Higher education falls short in equipping graduates with the real-life digital marketing skills they'll need to succeed. Here are the skills that businesses covet most.

Because your business is up to you. You are in charge. Yes, brand strategy helps align you to your business, understand your goals, intuitively understand your audience and help you market your business effectively. Yes, a new identity works to attract that audience, makes you stand out from your competition and put your business on the map in a visual world. Here's how our signature process, The Brand Blueprint, helps your business, giving you a clear roadmap forward.

Like all search and ad systems Google uses, they are constantly updated and changed. Having a persistent marketing manager is vital when evaluating the success of PPC ads.

Are you trying to figure out who your ideal customer is? Want to create a buyer persona to help with your sales and marketing efforts?

Digital marketing provides many advantages, here are some of the most impactful benefits of digital marketing: - Global reach - Loccal reach - Increased engagement - Low cost - Effective targeting -Easy skills to learn Learn mroe about how digital marketing can help make your company recession proof.

Some pointers to help you create more engaging, effective content.

Check out these 5 mindset shifts you can make to your marketing strategy today so that you can finally feel GOOD about the way you market your small business. Click the link to learn more about intuitive branding and marketing solutions. #marketingtips #marketingmindset #smallbusiness

The Decoy Effect is a marketing strategy used by marketers worldwide to make one or more of their options more attractive than the other. In this article, I will explain, with examples, how marketers use them and how you can apply the decoy effect to your business model as well!

This simple 80/20 rule lends itself to many aspects of business and branding. Learn how to adopt this concept in your business.