Layerise

🌍 Deliver Local Excellence to Your Customers with Powerful Geofencing! 🌐 Facing the challenge of a seamless customer experience worldwide? Smart Geofencing is your game-changer for global customer success. This capability enables you to: ✅ Deliver localized experiences that resonate globally ✅ Showcase the right products and adapt to local languages and preferences ✅ Simplify compliance with regional regulations ✅ Implement effortlessly without engineering overhead—no tech hassle! The benefits? 🚀 Enhanced brand consistency and targeted marketing 🎯 Improved customer engagement and increased sales conversions 💡 Streamlined local operations with minimal technical complexity #Layerise #Geofencing #GlobalMarketing #CustomerData #CustomerExperience 👇 First comment: Direct link to learn more about Geofencing.

🚀 Exciting News! We've made a groundbreaking stride in boosting product registration rates to double digits! This is a game-changer in the landscape of consumer goods sales, which has evolved dramatically to focus more on enriching experiences over merely owning products. 💡 Why is Product Registration crucial? It allows brands to offer enhanced services, updates, and warranty benefits, forging an ongoing dialogue with customers. However, hurdles like low registration rates due to intimidating processes or consumer unawareness can impede this valuable connection. 🌟 Our approach? Simplifying the registration process to make it more user-friendly and localised, thereby overcoming these challenges. This enables direct communication, brand to customer trust, personalisation, support, and effective data sharing. 🔍 The impact? Utilising this rich data, brands can strategically bolster sales. By leveraging insights from customer interactions and feedback, businesses can craft highly targeted marketing campaigns, develop products that hit the mark, and offer personalized accessories. This approach not only fosters loyalty among existing ones, but increases LTV. 📈 The Bottom Line: In a marketplace where understanding and meeting customer needs is paramount, the right product registration strategy can be a potent tool for driving sales and staying ahead of the curve. It's all about transforming a simple registration process into an ongoing conversation with your customers, one that continually enriches your business insights and sales strategy. #layerise #productregistration #customerdata #ltv #consumergoods

🌟 Introducing... DIARY! 🌟 Ever wondered about the moments after a customer registers a product? The highs, the lows, and everything in-between? We did. That's why, after deep dives and dialogues with YOU, we're rolling out our most transformative tool yet - Diary. Diary isn't just another feature at Layerise; it's a journey. From merely collecting data to understanding the intricate dance of a customer's interaction with your products, Diary captures it all. Imagine a tool that doesn't just collect info but nurtures a habit, a routine of customers penning down their product journey. 📖✍️ What's in it for you? ✅ Deep insights into user patterns & experiences. ✅ Strengthened brand loyalty. ✅ A channel that says to your customers: "We're all ears. Share your story." Want to take your customer engagement a notch higher? Dive into the Diary details on our website! 👇 First comment: Direct link to learn more about Diary.

How to Boost Product Registration Rates to Double Digits: Key Insights and Strategies 🌐✨ A study highlighted that 76% of consumers now value enriching product and support experiences more than just owning high-quality products. 📈 However, the journey to staying relevant has hurdles. The most evident one? Low Product Registration rates due to complex processes or consumer unawareness, depriving brands of crucial customer data. In an era where giants retailers hold a significant portion of consumer data, it's imperative for brands to refine their registration processes and bolster direct brand-to-consumer communication. But, how do you effectively double your Product Registration rates? Think customer-first, showcase the value of registering, provide a stellar post-registration experience, facilitate the setup process, and most importantly, guarantee data safety. Read the full article. Link in the comments. #layerise #productregistration #customerdata #customerexperience #customerloyalty

❗Every marketing manager in CG brands should know this: Relying on third-party data can result in incomplete customer understanding. First-party data is your saviour. Here's why: First-party data empowers you to: 👤 Create detailed customer personas and segment your audience. 🚀 Inform marketing strategies to boost effectiveness. 💡 Forge deeper, more personalized connections with your customers. 🔐 Cultivate loyalty and amplify customer lifetime value. So, start gathering data directly from your customers! And if you haven't figured out how to do it yet, Layerise can do it for you. #firstpartydata #customerunderstanding #Layerise

In 2021, the US D2C e-commerce market reached $128 billion in sales and is projected to reach $213 billion by the end of 2023. This shift is driven by changing consumer preferences for a direct online connection with brands. D2C benefits businesses by providing more control over their brand, customer relationships, and profit margins. On the customer’s end, it offers consumers a more personalized and engaging shopping experience and support. This article sheds light on key D2C statistics to help you understand: - The D2C evolution over the years - What are the most prominent trends shaping D2C sales today? - What the future of the thriving D2C market might look like. Read the full article. Link in the comments. #D2C #directtoconsumer #Layerise

🌎 Somewhere in the planet there is a customer who's been loyal to your brand for years. 🔍 But you don't know who that customer is. 💰 This customer represents a hidden treasure trove, with the potential for immense lifetime value to your company. 💌 By reaching out to those customers, you have the power to make them feel valued, and even more loyal to your brand. 🔍 But you don't know who that customer is. And that's why Layerise exists. Layerise serves as the bridge between brands and customers, enabling brands to tap into their customer base and making customers feel valued and deeply connected to the brands they've chosen, year after year. #customerloyalty #brandengagement #Layerise

Digital transformation has been a top priority for CG brands for some time, but have they really transformed? When we look at agendas, even those of large corporations, digital transformation is constantly postponed, but now more than ever, it's critical to turn the ambitious plan into reality. The digital era has brought a fundamental shift that requires agility, innovation, and resilience like never before. And a data-driven mindset is the prerequisite for keeping up with the ever-changing consumer needs. McKinsey & Company's research reveals three main reasons why digital transformation is a must for CG companies: - Release new products 50% quicker, - Cut down the cost of new products by two-thirds, - Double your ROI on new products. This article highlights the challenges CG companies face during their digital transition and offers practical strategies to accelerate the process. Read the full article! Link in the comments.

A big part of the success of companies like H&M, Argos, and KLM lies on their ability to use customer data to create personalized experiences that keep customers engaged and loyal over time. Customer segmentation is the process of dividing your customer base into distinct groups based on shared characteristics. These groups, or segments, help you tailor the marketing efforts to effectively meet each group's specific needs, leading to more personalized customer experiences. This article guides you on segmenting your customers effectively and providing a superior customer experience. Read the full article! Link in the comments. #customersegmentation #marketingdata #customerdata #Layerise