Shop the Scratch and Sniff Wine Book Seen in ‘The Bear’ Season 3

By Angela Tricarico
Published June 27, 2024, 9:27 a.m. ET
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The Bear

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Since Season 1, The Bear has been one of TV’s most shoppable shows. It all started with a simple (but incredibly flattering) white T-shirt, and since then, we’ve been spotting all kinds of things that make us want to shop the show.

There’s that classic Original Beef t-shirt and the misspelled Original Berf version, the Hedley & Bennett aprons we see Carmy and Syd wearing when they cook, Coach K’s book that became Sydney’s inspiration in Season 2, Carmy’s go-to olive oil, and some delicious food straight from Chicago, just to name a few.

So, of course, it stands to reason that as Season 3 rolled around on Hulu, some things would catch our eye — and it didn’t take long.

In Season 3, Episode 2, Gary “Sweeps” Woods (Corey Hendrix), who has appeared in both seasons of The Bear as a runner at the restaurant, mentions he’s going to “somm class” — sommelier classes to learn more about wine (considering The Bear is a much finer establishment than The Beef) — and for inspiration, Richie (Ebon Moss-Bachrach) gifts him a book.

“Wait a minute, is this a scratch-and-sniff book, bro?” Sweeps asks when Richie hands him the book. To which Richie responds, “Bite your tongue. Betts is a fucking G.”

wine book in the bear
Photo: Hulu

The children’s-style board book is, in fact, a scratch-and-sniff take on the fundamentals of wine, helping newbies “discover the difference between a Syrah and a Sangiovese.”

By the end of the season, we even see the Fak boys reading the book as it’s meant to be read (scratching and sniffing, of course).

THE BEAR – SEASON 3: WHAT YOU NEED TO KNOW

THE BEAR 301 KICK

Can’t get enough of The Bear Season 3? For more insight, analysis, GIFs, and close-ups of Carmy’s arms, check out some highlights of Decider’s coverage:

SUBSCRIBE TO HULU FOR JUST $7.99/MO

The Essential Scratch & Sniff Guide to Becoming a Wine Expert: Take a Whiff of That by Richard Betts, is available to shop now from Amazon and Barnes and Noble.

All 10 episodes of The Bear Season 3 are now streaming on Hulu; watch it for free with a 30-day free trial.

Why Trust Decider Shopping

This article was written by Angela Tricarico, Commerce Writer/Reporter for Decider. Angela keeps readers up to date with cord-cutter-friendly deals, how to watch your favorite sports teams and movies on each streaming service and the very best in tech, like soundbars, to enhance your viewing experience. Not only does Angela test and compare the services, devices and merch she writes about, but she’s also a superfan specializing in the intersection of shopping, tech and pop culture. Prior to joining Decider and New York Post in 2023, she wrote about streaming and consumer tech at Insider Reviews. 

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