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Streaming services are making it harder and harder for us to only have a couple of subscriptions. In September, next-day streaming for new episodes of NBC shows will no longer be available on Hulu. Instead, they are moving to the NBCUniversal-owned streaming service, Peacock.
Shows like Saturday Night Live, The Voice, Law & Order: Organized Crime, and more will be making the move, airing new episodes the next day on Peacock, rather than the Disney and Comcast-owned Hulu, per TV Insider. According to the outlet, which first reported the news in March, this will not affect current NBC series already streaming on Hulu such as This Is Us and 30 Rock.
nScreenMedia founder and chief analyst Colin Dixon told IndieWire, “this could be the thing that nudges Hulu into decline.”
With NBCUniversal being the parent company of Comcast, which holds a 1/3 stake in Hulu, and Disney owning a 2/3 stake, and both companies determined to fill their own streamers (Peacock and Disney+), this could mark the beginning of the end for Hulu. After September, only next-day streaming for ABC and Fox programs will be available on Hulu.
The official move comes in the wake of Peacock’s earnings call last month which revealed the platform had added zero paid subscribers in the second quarter of 2022, and lost nearly 1 million monthly subscribers, per IndieWire.
This isn’t the only change coming to the NBC universe. Just last week, the company announced Days of Our Lives would also be moving to Peacock after spending 57 years on network TV. And just a few months ago, several Bravo shows began to make the next-day streaming shift from Hulu to the platform, with the full Bravo catalog to stream exclusively on Peacock starting in September, per TV Insider.