Latest in Samba TV

TV appears to have taken a bit of a hit on the diversity front in the first half of the year. According to a new report from Samba TV, while diversity in the United States continue to grow, that is not being represented on the small screen. The company says that representation of non-white leads on…

EXCLUSIVE: Barbie may have beat her late-summer rival, Oppenheimer, at the box office but in a face-off in homes, the man in the soft-brimmed hat wins — as far as premiere weekends go. Samba TV, which measures viewership from 3M opted-in Smart TVs for at least five-minutes, reports that the Live+5D…

EXCLUSIVE: DC’s The Flash, the Justice League spinoff movie starring Ezra Miller in the title role, pulled in 1.1M US households in it’s Live+2 Day window on Max per Samba TV. The Andy Muschietti directed Warner Bros. title hit Warners streaming service on Aug. 25. That figure is -8% from the…

UPDATE, AFTER EXCLUSIVE: Disney, which doesn’t always shout out their viewership figures for Disney+, is letting everyone know that the first episode of Ahsoka clocked 14M views, making the series No. 1 worldwide on the streaming platform. Hands down per the studio, it’s the most watched title on Disney+…

EXCLUSIVE: Is audience interest on the decline for Netflix’s The Witcher? The first five episodes of Season 3 hit the streamer on June 29. Since then, 1.1M U.S. households have tuned in to the premiere, according to L+5D data from Samba TV. That’s a fairly strong debut, though it is a 15% decrease…

EXCLUSIVE: Tom Clancy’s Jack Ryan appears to have been a fan favorite over the July 4 weekend. The first two episodes of Season 4 debuted on the streamer on June 30. Since then, the premiere captured 1.2M U.S. households, according to L+5D data from Samba TV. Episode 2 was watched by about 946,000…

At this point, there should be no argument against the idea that representation is important in television, but Samba TV is highlighting how more diverse casts can benefit studios in its latest State of Diversity report. One of the report’s key takeaways after examining viewing patterns for…

Are streaming services better served by the bulk release strategy or the traditional weekly model? A new report from Samba TV suggests that there are actually benefits to both when it comes to maximizing viewership. Take Netflix’s Wednesday and HBO’s House of the Dragon, for example. Samba previously…

EXCLUSIVE: Skydance’s spy action comedy Ghosted starring Chris Evans and Ana de Armas is the most watched movie debut to date for Apple TV+. In the pic’s first two days after dropping on April 21 — and we hear viewership has continued to swell into Monday and Tuesday — the Dexter Fletcher-directed…

Streamers hoping to capture audiences with their latest television series have a limited window to do so, according to a new report from Samba TV. In fact, shows may only have a shelf life of about two weeks to attract viewers. Data from 20 of the most popular shows released in the second half of…

Data and measurement firm Samba TV is offloading its media sales business to UK firm MiQ in order to clarify its strategic focus at a time when Nielsen’s struggles have opened the door to new competitors. The companies have reached a multi-year commercial partnership, which will see them continue to…

Viewership patterns for summer tentpoles on Disney+ and Netflix — both of which are poised to introduce cheaper tiers with advertising — suggest that the services would be wise to tread lightly as they roll out their top-tier fare across ad-free and ad-backed tiers. That’s one of the key takeaways from a new report…