We are partnering with an Ecommerce startup with a focus on innovation and sustainability that is looking for a VP of Growth & Performance.
After gaining considerable traction and recognition in their sector, they will need their next VP of Growth & Performance to unlock their huge growth potential.
This is a critical role for the business, and they are looking for a hands-on leader that will help them set up a structure that will help them to scale and expand the business further in Europe and into the US & the UK markets.
In your role as VP Growth & Performance (m/f/d) you will be leading - both strategically and operationally – the Growth and Performance side of Marketing.
Online Marketing channels currently include Paid Social, OOH, Search, CRM, Onsite Conversion Rate Optimization (CRO), Affiliate and Cooperations, and potentially perf.oriented Influencer Marketing.
In sparring with Business Intelligence, the Brand Marketing team and the channel owners in your team, you constantly unlock growth potential with a data-driven approach.
This is a great opportunity for an experienced, numbers driven marketing leader with a goal-getter mindset to join them at the exciting time of new growth and be one of the key contributors in driving it.
What's in it for you:
A purpose-driven company
An opportunity to leave a mark within a company with huge potential for growth
Flexible working times, home office, remote work and two additional holidays for your further development
Opportunities for career development as they are looking to grow and expand their operations
A culture of collaboration, empowerment, innovation and diversity
Ownership for your field of responsibility
Competitive basic salary + bonus + stock options
Free coffee, cold drinks, healthy snacks, public transport, company pension or health club benefits – and employee discounts on their products.
What you’ll be doing:
Develop and implement a growth-oriented marketing strategy together with your team members, and in sparring with colleagues from BI, Product, Sales, IT, Operations and C-level.
In sparring with Management, Head of Brand and Creative Director find new ways to increase brand awareness, optimise messaging and brand desirability.
Be in charge of all Marketing channels, and the brand’s online DTC distribution across markets.
Coordinate and constantly optimise budget allocations, especially for awareness spend in sparring with Sales and Retail, and BI.
Oversee and monitor all - predominantly digital - advertising channels, set priorities, manage execution and performance with monthly goals.
Analyse market, competitive and media landscape dynamics to identify and test new growth channels.
Closely monitor, track and report analytics to ensure the alignment with our KPIs (user acquisition, activation, retention, cost per metric, ROI etc.).
Design, implement, and track growth initiatives with an initial focus on customer acquisition, and expanding towards increasing customer retention and lifetime value.
Develop multi-channel marketing strategies to improve engagement, conversion and retention.
What you’ll need to be considered:
5+ years of leadership experience in a similar role for an online-first consumer brand in Europe, preferably in the premium or luxury lifestyle sector
10+ years in a senior marketing position with team and budget responsibility, experience in growth-oriented marketing, ideally with focus on DTC channels
Experience in both strategy development and operational execution
Strong leadership skills (balancing hands-on and empowering) to manage a diverse, multilingual and multicultural team of experts based in different time zones
Marketing experience especially in the following disciplines: Influencer Marketing, Paid Social, Search; strong Upper Funnel Marketing focus
A strong understanding of consumer mindset, consumer empathy and dedication to great consumer experiences
Strong analytical mindset and attention to detail in management of budgets, timelines, projects and various assets/deliverables
Demonstrated track record of leveraging data to make informed, impactful decisions
Strong communication skills, English fluently, German a plus
Apply now to be considered or send your CV to Leopold@weareconcentric.com
Karrierestufe
Direktor:in, VP etc.
Beschäftigungsverhältnis
Vollzeit
Tätigkeitsbereich
Marketing und Werbung
Branchen
Einzelhandel: Bekleidung und Mode
Mit einer Empfehlung lassen sich Ihre Chancen auf ein Vorstellungsgespräch bei Concentric Recruitment verdoppeln.