Senior Copywriter

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Please note in order to be considered for this role, your resume and application should be made in written English.

Job Title

Senior Copywriter – Regulatory Services

Reports To

Global Brand & Themes Communications Manager – Regulatory Services

Location:

EU or UK - Home based

Overview / Purpose Of The Position

• The Senior Copywriter will focus on the creation of compelling, accessible, and informative content for medical devices, artificial intelligence, and product certification sectors including battery certification.
• Reporting to the Global Brand & Themes Communications Manager, the successful candidate has a strong background in writing for technical/regulatory industries, with the ability to simplify complex concepts into engaging and accessible content.
• Where required ensure compliance to the sign-off process for tone of voice as per Group brand guidelines and alignment to MDP 4220 for the full portfolio of RS products and services.
• Ensuring that all communications is fully compliant with regulatory requirements across the full RS product portfolio (medical devices; artificial intelligence; product certification and battery certification).
• Creating and executing engaging “thought leadership” communications, this position will support BSI’s market-leading position in the RS sector, strengthening profitable growth in revenue and market share whilst ensuring compliance throughout the whole of BSI.
  
  
  

Responsibilities & Accountabilities

• Content Creation: Produce high-quality and accessible written content for various channels, including websites, blogs, editorials, news articles, case studies, and marketing collateral.
• Industry Research: Stay updated on industry trends, regulatory requirements, and market developments related to medical devices, artificial intelligence, and product certification.
• Collaboration: Work closely with subject matter experts, marketing teams, and other stakeholders to develop content strategies and ensure accuracy and relevance of messaging.
• Brand Alignment: Maintain consistency in tone, style, and brand voice across all written materials, adhering to BSI's Brand guidelines and standards.
• SEO Optimization: Implement SEO best practices helping to improve content visibility and search rankings, maximizing organic traffic and audience engagement.
• Compliance: Ensure all content meets regulatory requirements and industry standards, providing clear and accurate information to our audience.
• Content Performance: Monitor and analyze the performance of content initiatives, using data-driven insights to optimize messaging and drive results.
• Continuous Learning: Stay abreast of emerging technologies and advancements in medical devices, artificial intelligence, and product certification, integrating new knowledge into content strategies.
  
  
  

Knowledge & Experience

• Graduate (or equivalent) with marketing qualification (e.g. CIM)
• Minimum of 3 years of experience executing campaigns in an equivalent end to end marketing role
• Medical Device Marketing or Pharmaceutical experience preferred
• Basic knowledge of quality assurance and certification of medical devices
• Experience with marketing automation tools, preferably Pardot
• Good knowledge of CRM systems ideally SalesForce.com
• Experience using Social Media platforms (LinkedIn especially)
  
  
  

Key Success / Performance Indicators

• Return on Investments (track Content creation to Lead generation).
• Return on Investments (Content creation – Lead Conversion to quote and revenue).
• Assemble, categorise, and analyse Voice of Customer feedback when/where possible.
• Track client growth, generated through presentations, events and publications, by Business Unit, segment, scheme, and geography.
• Assist in the delivery of content creation tasks within agreed timelines and budgets.
  
  
  

Travel Requirements

• Post holder is expected to travel for circa 20% - mainly within the EMIEA region.
  
  
  

Language Requirements

• Business level/Proficiency in English.
• Working knowledge of French and/or German is beneficial.
  
  
  

Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.

BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team.