Marketing Director (Digital Agency)

Hello, Marketing Directors!

My name is Dan and I am the CEO of Blue Tree - a data-driven content marketing agency committed to helping our clients grow. Since 2016, we've been building consumer brands and helping SaaS businesses make more moolah with search. As avid product users of most major software products, we realized that search was a black box for most developers and entrepreneurs, one that they were either neglecting or just doing wrong. We built Blue Tree to help SaaS companies crush organic traffic and generate more sales.

We are looking for a dynamic and experienced Marketing Director to lead our digital marketing agency's strategic initiatives and drive business growth. The ideal candidate will oversee all aspects of our marketing efforts, including SEO, content marketing, social media, ensuring they align with our clients' objectives and deliver measurable results. With a strong emphasis on team leadership and data-driven decision-making, this role will be pivotal in enhancing our agency's reputation and expanding our client base.

This role is a full-time position.

Requirements

• Excellent English written and verbal communication skills
• Minimum of 3-5 years in a marketing leadership role (CMO, HOM, Dir. of Marketing, etc.)
• Proven track record of driving revenue growth and managing marketing teams
• Proven 3+ years of experience leading growth initiatives or managing a digital agency, with a focus on PR, SEO, content, or a combination of these areas
• Strong expertise in SEO and content marketing, with a deep understanding of current content and AI trends and the ability to stay ahead of industry developments
• Demonstrated ability to lead and manage a team effectively, with meticulous attention to detail, particularly in SEO where even minor changes can significantly impact content quality and authenticity
• Strong analytical skills and a data-driven mindset, with the ability to interpret and act on performance metrics to optimize marketing efforts
• A bachelor's degree in marketing, business, or a related field, as well as an MBA or advanced degree, is a plus
  
  
  

Your responsibilities will include (but are not limited to):

• Drive revenue growth and profitability for the business by implementing effective marketing strategies
• Hire and build a talented team as needed to support business objectives
• Expand and grow the product line to meet market demands and customer needs
• Stay up-to-date with current technology and content trends to ensure the business remains competitive
• Regularly check in with and motivate the team to maintain high performance and morale
• Edit and oversee all content operations to ensure quality and consistency
• Review and update business processes related to content, including editing, output, and systems, to improve efficiency and effectiveness
• Manage and oversee content ROI to ensure marketing efforts are delivering value
• Aggressively leverage AI tools to grow and scale the business efficiently
  
  
  

Benefits

• Fully remote and results-focused team
• Standard vacation / sick packages
• Potential to step into the owners' shoes.
• Available training, resources, and tools.
• Paid training courses as needed
  
  
  

This Position Is Perfect For You If...

You're a Great Leader.

Built on integrity and honesty, you build the best teams, you're someone the whole team looks up to as a leader & coach. You bring your whole personality to work and are willing to engage on a personal level. You put your whole heart into your work and uplift those around you.

You are Ambitious and Driven.

You can craft and execute innovative strategies that drive business growth and brand recognition. You have a proven track record of success in digital marketing, team leadership, and leveraging the latest industry trends to achieve exceptional results.

You're an Analytical and Detailed-Oriented Problem Solver.

You have a proven ability to solve complex problems and drive strategic growth initiatives. You leverage your deep expertise in data analysis and meticulous attention to detail to optimize marketing strategies and ensure exceptional execution across all campaigns.

What we do:

Please check us out to get an understanding of the service we deliver:

bluetree.ai

Our hiring process is made up of four parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and two 1-on-1 interviews.

Thank you for taking the time to consider this position. I look forward to hearing from you soon!

Dan