Head of Marketing

About the Company:

KGM Europe GmbH is a subsidiary of KG Mobility Corp. (formerly Ssangyong Motor Co., Ltd.) and is entering the German market directly to sell cars and parts. KGM is a well-known SUV specialist and will be introducing electric, hybrid and internal combustion engine models to the German market. KGM is committed to sustainable growth, customer satisfaction and culture where employees can work with joy and passion.

About the Role:

We are looking for a Head of Marketing who will drive marketing initiatives across the company and be responsible for guiding and owning crucial functions like corporate branding, product marketing, public relations, email marketing and user acquisition.

Responsibilities:

• Create and execute a branding strategy for rebranding
• Build marketing plans and budgets for the smooth operation of marketing campaigns.
• Prepare social media marketing campaigns and strategize them such that they align with the business objectives.
• Create and monitor an advertisement on various platform keeping the business vision aligned.
• Monitor the team goals and their execution keenly.
• Ensure that the website, promotional material, marketing campaign strategy are updated on a regular basis.
• Prepare monthly marketing budget.
• Create monthly reports for the marketing department.
• Identify opportunities to reach new customer segments and expand market share.
• Research about the latest marketing strategies and excel in marketing endeavors competitively.

Qualifications:

• Proven 7+ years of experience as Head of Marketing, Marketing Manager or a similar role.
• Hands-on experience in prolific marketing campaigns.
• Outstanding knowledge of web analytics and Google Ads.
• Outstanding ability to plan and manage budgets.
• Ability to quickly prioritize and assign tasks
• Excellent leadership and project management skills.
• Good oral and written communication skills.
• Strong analytical skills.
• Attention to detail.
• Preferably German native speaker + fluent in english