Thomas Wingenfeld

🎯Not just effective, but also efficient = LinkedIn Advertising. 👨‍💼LinkedIn Advertising offers onesome of the best potentials among B2B digital marketing channels, especially if your Ideal Customer Profiles (ICPs) are present there. 💰Despite often higher click prices, when you account for attribution and cost per result, LinkedIn proves to be one of the most cost-efficient platforms due to the high quality of its audience. You might pay 10x more per click compared to Meta's platforms, but you'll require only 1% of the traffic given there's less irrelevant traffic. 🔧However, the platform is merely a tool. Without the right strategies, you could waste a lot of money or end up with impressive graphs that don't contribute to your bottom line. Discover our 5 example of LinkedIn Marketing strategies for B2B 👇  https://lnkd.in/grBxzfG5 #LinkedInAdvertising #LinkedinStrategies #B2BMarketing #LinkedinAds #DigitalMarketing #Marketing #Aboad

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Podcasts are the ultimate top, middle, AND bottom of funnel content. But you have to know how to use your podcast for each level. Top: Collaborate with your sales team, get guests on your sales people are targeting (or similar types). --> builds implicit awareness around your solution with target buyers/co's Collaborate with your customer success team to understand what your customers & target customers want to learn about. --> great Youtube Descriptions and blog posts make that content discoverable by potential buyers Middle & Bottom: Share the insights by repurposing the content – generally aligned to how your company understands real people's problems. Send out links and derivative blog posts in newsletters, DMs, emails to prospects, etc - Repurpose standout sections - Build credibility among your buyer group - Encourage guests to share the episode One podcast can feed your content strategy for a month. Are you doing any of these today?

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How to do landing page optimization and improve those conversions? Every business wants more sales, more conversions. And we all know that the landing page has huge role in making the visitor convert. In our recent talk with Evan Weber, a digital marketing expert with huge expertise in conversion optimization, he mentioned some things we need to pay attention to when working on the landing page. Here is what Evan said: "I’ve been doing it for so long, many, so many years, that I sort of know what to look for in a website or a landing page. It could be anything, even the main image, the headlines, the calls to action, the bullet points. It’s really important to A/B test the headline on-page optimization, not one landing page versus another, but you have a really good landing page, and then you AB test multiple headlines on the same page. You can determine which headline is the most effective and converts the most sales or leads." It's been a while since we have an integrated tool for multivariate testing inside CPV Lab and CPV One ad tracker. And our users love it! MV Lab – multivariate testing tool, is the perfect tool to go the A/B testing to the next level by testing multiple variations of headlines, buttons, images… all from the same landing page! Thanks Evan for pointing out how important testing elements of a landing page is for conversion optimization! Check the full interview with Evan on cpvlab . pro/blog or on our youtube channel CPV Lab - YouTube

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How to do landing page optimization and improve those conversions? Every business wants more sales, more conversions. And we all know that the landing page has huge role in making the visitor convert. In our recent talk with Evan Weber, a digital marketing expert with huge expertize in conversion optimization, he mentioned some things we need to pay attention to when working on the landing page. Here is what Evan said: "I’ve been doing it for so long, many, so many years, that I sort of know what to look for in a website or a landing page. It could be anything, even the main image, the headlines, the calls to action, the bullet points. It’s really important to A/B test the headline on-page optimization, not one landing page versus another, but you have a really good landing page, and then you AB test multiple headlines on the same page. You can determine which headline is the most effective and converts the most sales or leads." It's been a while since we have an integrated tool for multivariate testing inside CPV Lab and CPV One ad tracker. And our users love it! MV Lab – multivariate testing tool, is the perfect tool to go the A/B testing to the next level by testing multiple variations of headlines, buttons, images… all from the same landing page! Thanks Evan for pointing out how important testing elements of a landing page is for conversion optimization! Check the full interview with Evan on cpvlab . pro/blog

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Considering using HubSpot’s Business Units feature? Learn how to decide whether Business Units is right for you (or whether separate HubSpot accounts is a better option): https://lnkd.in/dvEf3GJZ

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📣 Live from the metoda User Conference: From 0 to 100 with the Amazon DSP: what is the right strategy to boost Reishunger to the next ad level Thanks to a great briefing from Annika W. we were able to transform the customer psychographics of Reishunger into a powerful DSP advertising audience setup Besides the great audience input, one of the key success factors were:  Dedicated audiences for consideration phase and directing the traffic to the Amazon Brand Store of Reishunger. Retargeting the generated Brand Store visitors with the product of interest and guiding the consumers through RECs to the PDP What was ment to be a one-time project turned into an always-on setup and got extended by awareness. Are you interested in learning how this works for you?

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The Future of SEO ! with Arrival of AI the 3 prominently impacts are 1.Indepth Research + Action_Planning for hungry buying customers, Competitors (search-engines and Socialmedia) 2. Implementation (fast and accurate) 3. Gap Analysis. The future is bright with Artificial Intelligence Optimization (AIO) and Generative AI Engine Optimization (GEO). AIO leverages AI to enhance various SEO tasks, from keyword research and content strategy to competitor analysis and technical SEO audits. GEO takes things a step further, focusing on optimizing content for the way AI search engines understand and rank information. These advancements demand new skillsets, but SEO's core principles – creating valuable, informative content – remain crucial. Artificial Intelligence Optimization (AIO) promises to revolutionize SEO by automating tasks and providing deeper insights compared to traditional SEO practices. Automation: AIO can automate repetitive tasks like keyword research, competitor analysis, and technical SEO audits, freeing up SEO professionals for higher-level strategic thinking. Deeper Insights: AIO can analyze vast amounts of data to identify emerging trends, discover new keyword opportunities, and optimize content for specific user demographics. Personalization: AIO can personalize SEO efforts by tailoring content and outreach strategies to individual user preferences and search intent. Predictive Capabilities: AIO can predict how search algorithms might evolve and suggest future-proof SEO strategies. Understanding Search Intent: AI helps in grasping the user's intent behind a query, enabling them to deliver more relevant and informative results. Richer Search Experience: voice search, image recognition, and knowledge graphs, offering a more interactive search experience. ChatGPT and Bard are impressive, they are unlikely to completely replace search engines. Search engines excel at sifting through massive amounts of data to provide comprehensive information, while chatbots are better suited for specific tasks and conversational interactions. The future likely involves a complementary approach, where users leverage both search engines for in-depth research and chatbots for quick answers and tasks. #seo #aiseo #aitools #searchengine #Google #bard #chatgpt

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Competition getting complex and tougher for Ranking on search engines

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🔓 Want to unlock the full potential of your content strategy? Let AI be your guide! 🚀 In this video, we explore how AI-powered content curation can revolutionize your workflow and take your engagement to new heights. ⚡ Streamline Your Strategy Discover how AI can sift through vast amounts of information in seconds, delivering the most relevant and valuable content to your users. Say goodbye to endless searching and hello to efficiency! ⚡ Repurpose for Success Learn how AI can automate content curation and suggest creative ways to repurpose your existing content. By reaching a wider audience, you'll maximize engagement and get the most out of your hard work. ⚡ Boost Productivity Unleash the power of AI to enhance your productivity and efficiency in content creation. Streamline your processes, automate tasks, and focus on what truly matters: creating exceptional content. Ready to take your content strategy to the next level? 🌟 Join us as we dive deep into the world of AI-driven content curation and unlock a world of possibilities. Don't forget to like this video if you found it helpful and subscribe to our channel for more cutting-edge insights. #AIContentCuration #MaximizeEngagement #StreamlineStrategy #UnlockEfficiency

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Struggling to keep track of your campaign performance across multiple platforms? KlugKlug has the solution! Our advanced campaign tracking tools provide everything you need to stay on top: ✅𝐑𝐞𝐚𝐥-𝐓𝐢𝐦𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Simple two-click automation. No following up with agency partners or Influencers.  ✅𝐇𝐢𝐬𝐭𝐨𝐫𝐢𝐜𝐚𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐃𝐚𝐭𝐚: Monitor long-term trends and learn from the mistakes of the past.  ✅𝐒𝐞𝐧𝐭𝐢𝐦𝐞𝐧𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Understand how your audience feels about you, your Influencer.  ✅𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐁𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤𝐢𝐧𝐠: See how you compare with your competitors. Let KlugKlug help establish you better. Track your influencer marketing (KOL) campaign performance and account growth over time with campaign sentiments and real-time campaign performance updates. Don’t let data overwhelm you—simplify your campaign tracking with KlugKlug. Request your demo and transform your marketing strategy today with us! Vaibhav Gupta | Kalyan Kumar #influencermarketing #marketing #campaigns #influencermarketingcampaigns #influencers #influencer #marketingstrategy #creatoreconomy #creators #klugklug 

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“Spend $$$ more in channel X and spend $$ less in channel Y” is the kind of recommendation a good MMM (media mix model) will provide. It’s usually sound advice that results in increased profits (or whatever outcome the model is designed for) when implemented. Remarkably though, even when brands have access to excellent MMMs, this advice often goes unheeded, and budgets do NOT get re-allocated, leading to continued sub-optimal spending. Whatever the reasons are for this inaction, it’s a lose-lose situation. Ugh. Imagine if there were a piece of technology that automatically made these recommended budget reallocations. Seems like this would be a big win and a powerful way to overcome organizational inertia. And in a world of super-robust APIs into virtually all of the major ad platforms, this is totally do-able. Turns out some smart folks are working on this. Considered by many (or at least by me) to be the OGs of Google & Meta campaign management SaaS, Wister Walcott, Christopher Lien, and the team at Marin Software has this tool live for a bunch of brave partners ready to operate at the bleeding edge. It’s advanced stuff that’s not for everyone but I’m excited to see more brands adopt it because it makes a ton of sense and I predict it’s going to become much more common in the quarters and years ahead because it solves such an important & high-impact problem.

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2 Campaigns to book 10+ meetings every week 1-5% positive response rate with a simple 3-step campaign. 5%+ positive response rate with a personalized multichannel campaign. Don't run before you can walk with prospection. Try these campaigns in lemlist... 1. Simple 3-Step Email Campaign ↳ Target 1 ICP at a time. ↳ Aim for 1-5% response rate. 2. Personalized Multichannel Campaign ↳ Combine emails, LinkedIn connections, and voice notes. ↳ Aim for over 5% response rate. 📝 3-Step Email Campaign Breakdown: 1. Email 1: Lead magnet for problem 1 ↳ Email copy version A ↳ Email copy version B 2. Email 2: Resource for problem 1 + Lead magnet for problem 2 ↳ Email copy version A ↳ Email copy version B 3. Email 3: Resource for problem 2 + Lead magnet for problems 3, 4, and 5 + Break up ↳ Email copy version A ↳ Email copy version B 📝 Personalized Multichannel Campaign Breakdown: 1. Email with personalized content ↳ Address specific problems your ICP faces. ↳ Offer solutions you provide. 2. LinkedIn Connection Request ↳ Share value resource directly. ↳ Add a personal note. 3. Email 2: Resource for problem 1 + Lead magnet for problem 2 ↳ Email copy version A ↳ Email copy version B 4. LinkedIn Voice Note ↳ Reinforce your message. ↳ Offer a quick win or resource. 5. Email 3: Resource for problem 2 + Lead magnet for problems 3, 4, and 5 + Break up ↳ Email copy version A ↳ Email copy version B Simple campaign example in GIF 👇🏼 Different subject line for each email. Adjust based on results. Keep refining your approach. Watch your meetings increase. Easy peasy.

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Platform Critique: Users Review HubSpot's Performance https://lnkd.in/eWszg3eG MediaPost Ray Schultz HubSpot with Ascend2 & Aptitude 8 research. #emailmarketing

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🚨 Tomorrow is our HubSpot Quotes VS DealHub Webinar! 🚨 Enhance your sales operations and gain a competitive edge! → Our live webinar comparing HubSpot Quotes and DealHub CPQ is tomorrow 🚀 📅 18th of June, 12:00-12:45 PM CEST Join industry experts: - Carl Bouckaert - CEO at Elixir - Samuel Bratsztejn - VP Partnerships & Strategic Alliances - DealHub.io - Tomas Riis Jensen - Strategic Partner Development Manager - HubSpot Why should you attend? ✅ Expert Insights: Learn from professionals who know the ins and outs of CPQ. ✅ Live Q&A: Get your burning questions answered in real-time. ✅ Informed Decisions: Make the best choice for your sales team. Agenda Highlights: → Feature Comparison: HubSpot Quotes vs. DealHub CPQ. → User Experience: Ease-of-use and workflow integration. → Cost-Benefit Analysis: Implementation costs and ROI potential. → Scalability: Which tool grows with your business? Whether you're a VP of Sales or a RevOps pro, this webinar is tailored for you. 🔗 You Can Still Register Here - https://hubs.li/Q02C0SL70 Don’t wait—register now and take your CPQ game to the next level. See you on tomorrow! #CPQSolutions #hubspot #elixirhubspotpartner

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☝️ How to build an optimal ABM campaign in HubSpot? Join our live webinar today and find out 👇 A HubSpot ABM campaign contains loads of moving parts. Planning and executing them in the right order is tricky — especially the first time ⚒️ That's why Jurjen Sytsma and I have captured the step-by-step process in a HubSpot ABM campaign blueprint 🗺️ Join our webinar at 16:00 CEST / 14:00 UTC today and learn all the HubSpot ABM campaign best practices ✅ Discover the tips, tactics, and tools to implement a HubSpot campaign flow that will yield real results > meetings landed and deals closed 💸 Find the link in the 1st comment! ——— #HubSpot #ABM #HubSpotABM

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🌟❓Do you know what all the best-performing apps have in common? They rely on custom product pages to elevate their campaigns on multiple levels: 🔥 Showcasing different features to precisely targeted search queries for best conversion rates 🔥 Tailoring experiences on an app’s page to suit each user acquisition channel perfectly 🔥 Running seasonal campaigns for a bigger reach & mass appeal in each market. 🚀 Stay one step ahead of your competitors. How? By monitoring and researching them with CPP Intelligence! 🔎 Fire up CPP Intelligence in SplitMetrics Acquire to: 💡 Keep track of their campaigns & launch your own to counter them 💡 Dissect their strategies, anticipate their moves, and stay ahead in the race 💡 Get inspired on how to connect with multiple segments of users at once 💡 Select seasonal events & holidays worth profitable campaigns 💡 Explore new means of connecting with users, from design to keyword research. Learn more about CPP Intelligence here: https://lnkd.in/d9it9eD5 Or better yet, try it yourself now: https://lnkd.in/dyrEV3HQ #cpp #marketintelligence #ua #applesearchads #customproductpages #appgrowth #mobileappgrowth #mobilegamegrowth

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