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Artikel von Viola Eva
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Showing SEO Value Through Meaningful Reporting
Showing SEO Value Through Meaningful Reporting
Von Viola Eva
Beiträge
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What are the top B2B SEO tools?
We work with Looker Studio to create a holistic report from Search Visibility (clicks and impressions in Search Console) to traffic and conversion (users, sessions, events in GA4) to lead status and generated pipeline, e.g. Salesforce or Hubspot. End to end attribution is hard since organic conversions typically show up mixed with Direct in the CRMs. This is why you want to combine it with detailed conversion tracking from GA4 on the frontend.
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What are the top B2B SEO tools?
There are no specific keyword research tools for B2B, however, all tools have slightly different databases and some have better results for B2B than others. Always check Keyword Planner from Google and compare the results from Ahrefs and SEMrush. B2B keywords can be very niche and longtail. Don't get distracted by low search volume or lack of keywords. If the keyword is specific and the intent is high, it will get you in front of the right buyer. Low volume keywords are common in B2B, especially for enterprise sales.
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How do you benchmark organic search?
When it comes to understanding SEO data, we look at the following: - Activities that we can own, - progress metrics - and success metrics. Activities that we can own are things like articles published, backlinks build, technical issues fixed. They are the necessary foundation of all SEO success. Progress indicators are leading indicators telling us that our activities are useful. Progress indicators include - growth in indexed keywords, - impressions and - clicks. Success metrics are lagging indicators and are telling us about business impact. This could be SEO-influenced hard conversions (purchases, app downloads, contact us, demo requests) or soft conversions (content downloads, webinar sign-ups).
Aktivitäten
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It’s here 🚨 OpenAI starts to test SearchGPT, a search prototype that leverages their AI models! Get in the waitlist now 👀 link in comments
It’s here 🚨 OpenAI starts to test SearchGPT, a search prototype that leverages their AI models! Get in the waitlist now 👀 link in comments
Beliebt bei Viola Eva
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Why Every B2B Business Needs a Content Marketing Strategy 🎯 Implementing content marketing without a strategy is like throwing spaghetti at the…
Why Every B2B Business Needs a Content Marketing Strategy 🎯 Implementing content marketing without a strategy is like throwing spaghetti at the…
Beliebt bei Viola Eva
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Want to create top-ranking SEO landing pages? Learn from the best. Here's what brands like BambooHR, Zoho, Zendesk, Drift, a Salesloft company…
Want to create top-ranking SEO landing pages? Learn from the best. Here's what brands like BambooHR, Zoho, Zendesk, Drift, a Salesloft company…
Veröffentlicht von Viola Eva
Berufserfahrung und Ausbildung
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Flow Agency (formerly: Flow SEO)
Gesamte Berufserfahrung von Viola Eva anzeigen
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Bescheinigungen und Zertifikate
Ehrenamt
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LCVP Marketing/Communications, NST Communications, Trainer
AIESEC
– 2 Jahre 9 Monate
Education
AIESEC is the world's largest non-profit organisation with over 70,000 active members and 1,000,000+ alumni and present in over 126 countries and territories.
Responsibilities:
+ Project Management
+ Marketing Management
+ Public Relations Development
+ Event Management
+ Personal Coaching
Details: LCVP Marketing/Communications, NST Communications, Trainer
Veröffentlichungen
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Decoding the SEO success of LinkedIn collaborative articles
Search Engine Land
Veröffentlichung anzeigenHere's a look at how LinkedIn's latest AI- and member-assisted content initiative works and its impressive performance in Google search.
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How to Scale B2B SEO Traffic
Managing Editor
Veröffentlichung anzeigenIn B2B you are targeting executives and decision-makers looking to make impactful business decisions. As a result, B2B SEO is about precise targeting, qualified traffic and being the best answer to a sophisticated search query.
In this article, you will learn the step-by-step process for creating a content calendar for B2B SEO. -
How to Create & Optimize Landing Pages for SEO (Step-by-Step Guide)
Ahrefs
Veröffentlichung anzeigenEveryone wants organic traffic to landing pages because they convert so well.
In this guide, you’ll learn how to optimize and rank your landing pages with our step-by-step process. But first, let’s clarify our vocabulary. -
202 Top SEO Experts You Should Be Following
Search Engine Journal
Veröffentlichung anzeigen"Our goal with this list is to highlight people who are trying to help move the industry forward by sharing unique insights/knowledge/tips/ideas."
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A Step-By-Step Guide to Winning at Product-Led Content Marketing
Search Engine Journal
Veröffentlichung anzeigenLearn about the power of product-led content marketing for generating qualified traffic and meaningful organic conversions.
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SEO Hacks in 5 Minutes with Viola Eva
MicroConf On Air
Veröffentlichung anzeigenWe asked some pretty smart people a pretty hard question: What is 1 thing you can do today that is going to make tomorrow and on easier for you to run your business?
Viola Eva of Flow-SEO has a few quick tips on how to optimize your best performing content for SEO. -
The Content Marketing Formula (Online Course)
Internet Marketing Gold
Veröffentlichung anzeigenContent marketing and SEO make a perfect marriage: you can use the principles of content marketing to become a better SEO.
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Engineers vs. Marketers Webinar: Technical SEO vs User Experience
SEMrush
Veröffentlichung anzeigenWhat do we really optimize for? Do we care mainly about what Google and the algorithm wants? Do we care about what users and human wants? Is there a common ground?
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Demystifying Content for SEO: Everything You Need to Know About Keyword Mapping
Thrive Themes
Veröffentlichung anzeigenThe process I'm going to teach you in this post is called keyword mapping. It’s the missing link between effective keyword research (finding great search term opportunities) and establishing a traffic boosting content plan.
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SEO Sprint For Busy Solopreneurs (Online Course)
Thrive Themes
Veröffentlichung anzeigenSEO Sprint is a 10-day online video course designed for busy entrepreneurs, coaches and info-product based businesses. You’ll learn reliable SEO strategies that you can rapidly implement on your website.
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How to Approach Content Creation for SEO
Search Engine Journal Podcast
Veröffentlichung anzeigenPodcast on how to approach content creation from an SEO standpoint today. Viola discussed a three-step framework for creating a sustainable content strategy for search and how to analyze content that Google favors.
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What is the difference between correlational SEO and regular on-page SEO?
UnGagged
Veröffentlichung anzeigenIt’s the process of optimizing ranking factors directly on your website. Those beautiful and powerful sisters (backlinks) are often stealing on-page SEO’s spotlight, which is perceived as a repetitive, boring, must-do task. However, more recently, on-page SEO is rising in popularity with underground SEOs of all hat colors.
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Using Algorithmic Content Analysis for High-Impact SEO Upgrades
InOrbit
Veröffentlichung anzeigenIn this blog post, we will study keyword intent and what kind of pages Google prefers, depending on the intent of a query. This will allow for you to create better content that will receive higher rankings, higher engagement and higher conversion.
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Jetzt anmelden und ansehenWeitere Aktivitäten von Viola Eva
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Another day another chart! This one is quite interesting. As keyword difficulty increases, the likelihood of AI Overview decreases. The more…
Another day another chart! This one is quite interesting. As keyword difficulty increases, the likelihood of AI Overview decreases. The more…
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Ignoring common business advice? Brilliant or madness? 😜 In the latest episode of The Startup (R)evolution Podcast, I had the pleasure of speaking…
Ignoring common business advice? Brilliant or madness? 😜 In the latest episode of The Startup (R)evolution Podcast, I had the pleasure of speaking…
Geteilt von Viola Eva
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We're looking to onboard a few more WTSPartners this summer to our Women in Tech SEO partnership program. A 6-month WTSPartner costs £3,000, and a…
We're looking to onboard a few more WTSPartners this summer to our Women in Tech SEO partnership program. A 6-month WTSPartner costs £3,000, and a…
Beliebt bei Viola Eva