Tom D. Müller

Great post here from Aimi Knowling recapping OMR24 and developments in the Digital Audioverse. Highlights: -Audio is increasingly being recognized as key in the digital marketing mix: case studies referenced. -AI is here to stay. Machine learning and AI are transforming audio ad targeting and driving innovation. -The future is dynamic. We're excited about Dynamic Creatives and Synthetic Voice Ads for a more engaging ad experience. -Programmatic buying has been enhanced with Programmatic Guaranteed solutions offering streamlined campaign management. -A cookieless future? No problem! We're working with partners to navigate the cookieless future with automation and first-party data. Full post: https://lnkd.in/e6gz6kpA #digitalaudio AdsWizz #programmaticaudio

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ProSiebenSat.1 Media SE published its final figures for Q1 2024 today. With a Group revenue increase of 6% to EUR 867m (organic +7%) and an adjusted EBITDA increase of 35% to EUR 72m, the preliminary results we published on 14 May were confirmed. The Entertainment business and non-core activities each contributed about half to Group revenue growth while strong growth of Commerce & Ventures (especially Verivox GmbH and flaconi) more than offset a softer performance of Dating & Video. As the following chart shows, the recovery of the advertising business continued in the first quarter, achieving clearly positive growth for the first time in eight quarters. We therefore remain optimistic that we will also be able to achieve growth in DACH advertising revenues for the year as a whole. As a result, we have also confirmed our full-year outlook (revenues of EUR 3.95bn (+/-EUR 150m), adjusted EBITDA of EUR 575m (+/-EUR 50m). #financialresults #Q12024 #P7S1 #PSM #PSM777

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Read now!   #Deloitte #FinancialAdvisory #AIS #ActuarialInuranceServices #Innsurance #Versicherung #Höchstrechnungszins #Garantiezins #ZukunftGestalten

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A Women's Bundesliga match reaches as many ad impressions as a 2nd Bundesliga men's game. Wait, what? 🎯 Season Finale On Monday, the Google Pixel Women's Bundesliga will conclude its season with Matchday 22. Two games will be broadcast not only live on Magenta Sport and Dazn but also on free TV: TSG Hoffenheim vs. FC Bayern München (ARD) VfL Wolfsburg vs. SGS Essen (Sport 1) 📺 Reach I took a look at the projected reach of both games in our GIPEDO Campaign Manager. For ad impressions, these numbers are in the upper 7-digit range. A look back: In recent months, various brands have booked perimeter advertising through GIPEDO in the Women's Bundesliga. Here are the reach numbers for selected brand campaigns of the top 3 matches on our platform that were broadcast live on Sport1 (free) and Magenta Sport/Dazn (paid): SV Werder Bremen vs. Eintracht Frankfurt: 7.86 million ad impressions SGS Essen vs. VfL Wolfsburg: 7.74 million ad impressions FC Nürnberg vs. Bayer 04 Leverkusen: 7.19 million ad impressions ➡ In all three games, the CPM was under 1 EUR! 💡 Perimeter advertising in Women's Bundesliga free TV matches achieves similar performance KPI’s as men's Bundesliga games at lower investments. In addition to the reach in live TV, exciting game scenes also increase the chance of appearing in highlight clips. This creates additional reach on TV as well as on YouTube, Instagram, and TikTok. The clubs themselves significantly increase reach through their social channels. For the free TV games on the upcoming Pentecost Monday, this means an advertising potential of millions of ad impressions. I'm particularly curious to see what reach the top game Hoffenheim vs. Bayern on ARD will generate. 💰 Undervalued Advertising Platform Women's football is not only attractive in terms of gameplay. Advertisers can build high reach cost-effectively in a short amount of time. Philipp Westermeyer and Roland Eisenbrand, isn’t this exactly the type of left-field advertising platform in sports you mentioned in your State of the German Internet keynote at #OMR24? An exciting keynote where the advertising power of sports was highlighted. Women's football fits right in: high reach at low costs among a young and affluent target group. What other hidden champions in sports do you know?

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Join Hannah Reuter on Sep 26 on the Expert Stage (2:00-2:45 PM) Fulfilling Audience Needs: viewer-centered streaming products Since Streaming is the frontrunner of all distribution, audiences are demanding for new ways of presenting content in the streaming product – the streaming app: more interactive, better recommendation, more aggregation, seamless navigation. By fulfilling the audience’s needs could even lead to promising new business models. But how?

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Weil es wirklich so cool war hier noch einmal 🎉 Office of the day last Wednesday 🚀 While preparing for my keynote on: How to amplify human creativity with AI at last week’s CONF3RENCE I had the opportunity to work from the Signal Iduna Park, Borussia Dortmunds stadium. While I do enjoy my work mostly from my home office in combination with going to a Co-Working it’s amazing to being able to have a change in scenery every once in a while and being able to travel. 🌍 I think it’s great that technology has allowed us to basically work from anywhere, if your job allows it, and be connected. 💻 How do you split your time between home office and the office and what’s your preferred working location? 👩‍💻 👨‍💻 #newwork #digital #remotework

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🚀 A Landmark Event: First Esports Branch Dialogue 🌟 Changing Tides in Professional Recognition I had the privilege to participate and represent metagame in the inaugural Esports Branch Dialogue at the Bundesministerium für Wirtschaft und Klimaschutz in Berlin. This event marked a significant milestone, not only for the esports industry in Germany but also for personal journeys within the gaming community. For years, traditional sports achievements were lauded, while esports triumphs were overlooked. This dialogue represents a pivotal shift, acknowledging the value of gaming prowess in professional settings. Thanks a lot to ESBD - eSport-Bund Deutschland e.V. to make this happen and work! 🎮 From Gamer to Business Innovator - one of the dominant topic at this dialogue At metagame, we've pioneered a framework that aligns gaming skills directly with business competencies that companies desperately need. This innovative approach translates gamers' strategic thinking, team dynamics, and problem-solving abilities into valuable business assets. Our methodology challenges stereotypes and demonstrates how gamers can drive business innovation and efficiency. 🔗 Bridging Worlds: HR and Gaming This dialogue reaffirmed our mission at metagame - integrating gaming skills into the workforce is not just innovative but essential. Our work fosters a new HR paradigm that enhances recruitment, promotes diversity, and champions the unique skills of gamers. As we continue to innovate and push the boundaries of HR practices, I am inspired by the future we are crafting - one where gamers are valued as much as any traditional athlete in the world of business. Pia Büßecker Matthias Ruhland Tobias Scholz

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Many thanks to the Bundesverband Digitale Wirtschaft (BVDW) e.V. for having me as a guest author on this exciting topic and format. In my view, user consent will continue to be necessary in order to fulfil basic requirements such as customer journey tracking or frequency capping in digital marketing. There are options for the post-cookie era, including various identity solutions, first-party data, contextual targeting and the use of data clean rooms, to name the most promising solutions. Contextual is certainly a good addition but is not enough on its own. The Google Sandbox is still in the test phase and the initial test results from the IAB Tech Lab, for example, raise questions about its possibilities. ID solutions still seem to be the best approach. The big and yet unresolved question is which one(s) will ultimately prevail. I strongly believe, that an independent solution that supports all relevant ID providers is and will still be required. #Adform #digitalmarketing #programmatic #changethegame #cookieless

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Thanks Stuttgarter Zeitung (StZ) for this cool article featuring Prematch! The article highlights how startups are revolutionising and supporting grassroots football with innovative tools and analytics. With Prematch, we are delivering pro-level experiences - such as news, data, and market values - to over +1bn million football enthusiasts in the non-pro ecosystem. We’re super happy that grassroots football gains more and more visibility and are excited for the future! Find the link to read the whole article in the comments. #Prematch #Innovation #Startup

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✨ I'm thrilled to announce that I've joined Media Lab Bayern's MEDIA TECH Lab's Batch 5 🤩 I’m developing a browser extension tailored for editors and professionals involved in text-related research, writing, and editorial reviewing. This MIT licensed open-source "AI toolbox" enables direct interaction with any website's content for tasks such as extraction (and Markdown conversion), audio transcription, translation, summarization, re-phrasing and more. It supports all major open-source and commercial AI models (OpenAI, Anthropics, Google, Cohere, Meta, etc. pp.), whether cloud-based, deployed on-premise, or locally. A pivotal goal is to foster a community that collaboratively creates and refines the open-sourced, high-quality dynamic prompts that drive the AI models within a professional, journalistic context. One technical challenge I'm tackling here is to minimize costs and enhance privacy by ensuring that AI tasks are processed locally whenever possible. This includes demonstrating how to implement vector embedding, indexing, and search in-browser using HNSW and cosine similarity algorithms, accelerated by WebAssembly and WebGPU. 🚀 This journey began last week at Media Lab Bayern with an exceptional group of fellows including Dr. Mirza Klimenta, Tobias Sterbak, and Sabine Wieluch, who also secured funding for their impressive projects 🙌 — definitely worth checking out! Special thanks to Jason Shen and Erkan Kasap from Media Lab Bayern for this amazing opportunity and their amazing support and guidance! 🙏💚 Stay tuned for regular updates, tech insights, and research results from this project right here on LinkedIn. And what's going to be the first content created with the help of FTR: KI-Tools? Well, that'll probably ftr.news, a Newsletter that Ute Muendlein and I plan to publish by Q3 2024 -- hence the project name. Well, there's so much to come, just stay tuned! ☺️ #Innovation #AI #Tech #vectorembedding #vectorstore #browserextension #llms #bayern #technologieland #innovationsland_bayern

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fully agree and women clubs ought to become more autonomous and decouple from men's club financial performances. We need more business models with strong investors and long term strategic sponsors. The below examples are role models in modern female football set-ups.

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Yesterday was an awesome day for me: We at Transfermarkt launched our first international app, and I was in charge of the first gamification content in the app on the product side and all marketing activities during the launch day. What can I say? Straight into the German game charts (sports category rank 1, trivia rank 2) in the Apple Store and in several other countries. We also reached the top 10 charts in Austria, Switzerland, Italy, the Netherlands, Belgium, Portugal, Poland, Turkey, and Romania. 🥳 I know that this little quiz app does not yet have many features, such as a ranking list or other games, but for a first test, I think the whole thing was quite successful. What do you guys think? Any feedback? Any ideas for the next improvements or other fitting games for version 2? Drop me a message or just comment here 👇 And the download link for you, of course: https://lnkd.in/eRZkEth6 👀

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This morning, Dirk Voigtländer and I presented ProSiebenSat.1 Media SE’s key financial results for the first quarter of 2024 and we can clearly say: Our strong start to the year shows that we are on the right track.   In 2023, we have set a new course both operationally and strategically. In the first quarter, we are now seeing the first clear effects of our efficiency measures with Group revenues increasing by 6% and adjusted EBITDA growing by 35% year-on-year. The advertising business, which is particularly important for us, is continuing to recover – especially #Joyn is growing strongly. This shows that our strategic focus on digital reach pays off. At the same time, the Commerce & Ventures segment once again recorded significant double-digit revenue growth. Verivox GmbH and flaconi in particular are performing strongly.  Even though the market and economic environment remains challenging, we are looking to 2024 with confidence and are therefore confirming our full-year outlook. We will continue to focus clearly on the strategically relevant business areas related to our Entertainment portfolio and continue our consistent management of costs and cash flows.   You can find more about our #Q1 financial performance on our website: https://lnkd.in/dqg2HY5q

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𝐀 𝐧𝐞𝐰 𝐞𝐫𝐚 𝐟𝐨𝐫 𝐜𝐫𝐨𝐬𝐬-𝐦𝐞𝐝𝐢𝐚 𝐦𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭 𝐡𝐚𝐬 𝐬𝐭𝐚𝐫𝐭𝐞𝐝❗ We’re thrilled to unveil #LIFT+, powered by our cutting-edge THX. panel 🎉! This groundbreaking innovation in cross-media measurement opens up a whole new era. 𝐖𝐡𝐚𝐭’𝐬 𝐧𝐞𝐰? With our new tech-enabled passive panel, we can maximize your multi-channel campaign impact because we know where your consumers are most receptive and track their real-time behaviour for maximum impact – 24/7 across all channels from out-of-home to audio content recognition and geolocation data to enable complete campaign impact measurement in a cookieless world 🌐❗ So, no more guesswork, no more crossing your fingers but full control of your multichannel campaign performance to make informed decisions immediately. 𝐂𝐮𝐫𝐢𝐨𝐮𝐬? Then, please join our webinar this Wednesday, June 5 (Webinar will be held in English): https://lnkd.in/griqfbXK. Any questions? Please reach out to: Yulia Kalner, Steffen Kutzner, Ruben van Aardenne and myself! 𝔸 𝕓𝕚𝕘, 𝕓𝕚𝕘 𝕥𝕙𝕒𝕟𝕜 𝕪𝕠𝕦 𝕥𝕠 𝕖𝕧𝕖𝕣𝕪𝕓𝕠𝕕𝕪 𝕚𝕟𝕧𝕠𝕝𝕧𝕖𝕕 𝕒𝕥 Kantar&MeMo² - #WeAreKantar ♥ #Insights #Marketing #Advertising #Multichannel Insights by Kantar, Consulting by Kantar, Kantar Media, Worldpanel by Kantar, Numerator, Blackwood Seven | Part of Kantar Group, Kantar IBOPE Media, Profiles by Kantar, Kantar Belgium

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AI will of course not only revolutionize news production. Join this session to get more insights, how AI is beneficial in #healthcare and other industries. #wearecgi #ai

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✌️☀️Guiding themes, Superpowers, Basic values at Aufgesang GmbH 👇 #leadership Together with our extended management team consisting of management, heads of staff, team leads and team coordinators, we at Aufgesang have redeveloped our guiding principles, superpowers and core values ​​as an agency. It is important that these are supported by the entire team so that everyone lives them in everyday agency life. That's why it makes no sense to impose fundamental values ​​and leitmotifs on a company top down from above. Guiding theme: This value is our personal main motivation and determines our professional work. Superpowers: These values ​​enable us to fulfill our guiding principle and be successful. Basic values: These values ​​form the basis for our good cooperation and the satisfaction of our customers. What are your values or your company?

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Great to see the article about Ulrike here:

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We recently appeared in the Association of German Sports Journalists thanks to the journalist and author Maik Rosner. The article explains how Sportworld is transforming the sports industry into a digital #marketplace. 🚀 Here are the key takeaways: All-in-One Platform: Instead of jumping from content provider to content provider, Sportworld covers all aspects of the sports value chain. 📲 Neutrality and Accessibility: Our platform stands out by offering a comprehensive access point for all sports stakeholders – from media rights holders to fans across the globe. 🌐 Innovative Business Model: Unlike traditional platforms, Sportworld connects sport providers directly with their consumers providing (new) additional revenue lines and monetization opportunities. 🎥 Join us as we continue to fill this exciting digital space with more content and features. Follow Sportworld for the latest updates and deep dives into the world of sports! https://lnkd.in/gy8q7g6a #Sportworld #DigitalMarketplace #SportsInnovation #SportsTech

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Business-Branchenbuch.de revolutionizes the industry: No advertising for more focus on listed companies: This strategic decision was made to focus exclusively on the listed companies and to provide users with an uninterrupted experience. By eliminating advertising, users will no longer be distracted by intrusive content but can fully concentrate on the offers and information provided by the companies. Thus, the business directory also focuses on its positioning in the market as a comprehensive source of information about companies. After integrating job offers and vouchers through its own aggregators, Business-branchenbuch.de has significantly expanded its range. One of the important improvements is also the associated reduction in loading times. Without the need to load advertisements, users can now navigate through the business directory faster and more efficiently, leading to an overall improved user experience. "At Business-Branchenbuch.de, we are always striving to provide our users with the best possible experience and to offer companies an optimal presentation platform," said Managing Director Olaf Brenn. "The abolition of advertising on our platform is another step in this direction and underscores our commitment to quality and user-friendliness. The decision also affects the complete network."

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