Susanne Scherbaum

Anyone interested in future-proof complete solutions for #eMobility should get to know Dietrich Müller and Daimler Buses Solutions GmbH. ‘As soon as they are thinking about purchasing electric buses, we should talk,’ says Dietrich Müller, CEO of Daimler Buses Solutions GmbH. Daimler Buses Solutions consolidates its expertise for the future of electric buses. As a specialized partner for companies and transport operators, they develop customized overall concepts and implement these step by step: planning and installing suitable charging infrastructure, selecting suppliers, coordinating construction, connecting to the power supply, and supporting charging management. In addition, they remain a reliable partner even after the turnkey construction of the depot. Want to read more about the interview with Dietrich Müller and Daimler Buses Solutions? Click on the links in the comments. 👇 #DaimlerBuses #Electromobility #ChargingInfrastructure

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Will we see you in Bonn tomorrow? Vincent is en route to participate in the annual Mittelstandstag hosted by the German Association of the Automotive Industry (VDA) on June 5th-6th. He'll also be delivering an opening to the Startup Pitches. Here's a glimpse of what he will cover: 1️⃣ Challenges in the European Automotive Industry: Join us as we delve into the current competitive landscape, highlighting the challenges the industry faces. 2️⃣ Collaboration and David vs. Goliath: Discover the significance of collaboration between industry giants and young companies developing disruptive technologies. We shift the narrative from traditional 'David vs. Goliath' to a cooperative approach essential for reclaiming Europe's technological leadership. 3️⃣ Addressing Climate Change through Innovation: We'll emphasise the urgency of combating climate change and the industry's responsibility to take action. Learn about DeepDrive's contribution with the development of the most efficient electric motor, enabling EVs to reduce carbon emissions by a fifth, potentially saving multiple gigatonnes of CO2 emissions over the EV fleet's lifetime. 4️⃣ The Importance of Platforms like the Mittelstandstag: We'll highlight the significance of events like the Mittelstandstag in fostering connections between large corporations and young, agile businesses. See you there! #DeepDriveRide

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🚛Keynote address: 30 years of brake-by-wire systems: from the origins to today’s trends🚗 Jochen Buck, Project Leader of Electronic Brake Management Software at Daimler Truck AG Truck shared insights in the first keynote address of EuroBrake 2024. Jochen highlighted that brake-by-wire has been a game-changer in the trucking industry for nearly 30 years. Introduced in 1996, brake-by-wire has enhanced safety, efficiency, and comfort for truck drivers, fleet owners, and all road users. A tragic event in 1987 spurred the introduction of brake-by-wire in trucking as a critical safety feature, and its success hinges on a robust safety concept. Electrification is key to the development of electronically controlled braking systems, and looking ahead, brake-by-wire will be crucial in enabling automated driving functions. This technology has significantly evolved alongside advancements in materials, pneumatic brake technology, software, and CPUs. Electronic braking systems on tractors and trailers have notably reduced braking distances. Thanks Jochen for your insightful presentation! #EuroBrake2024 #BrakeByWire #BrakingTechnology #Innovation #AutomotiveSafety

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Innovations pave the way to a new era of mobility and are therefore essential for ZF. But where does the company find these groundbreaking advancements and how do you recognize the right ones amidst a sea of ideas? As we celebrate World Creativity and Innovation Day today (April 21), Dr. Joscha Maerkle-Huss, Head of Innovation Factory, provides a brief overview about innovations at ZF in the following video. Join us in exploring the forefront of innovation at ZF by visiting https://spr.ly/6040brpFj #innovation #FutureStarter #WorldCreativityandInnovationDay

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🔌 Enhancing the #charging experience: CARIAD and the brands of the Volkswagen Group are optimizing the accuracy of charging points for navigation systems with the help of swarm data. How that works:   ▶️ A vehicle starts a charging session at a public charging station. ▶️ The vehicle shares the location of the session. ▶️ The accuracy of the charging point is matched to the database. ▶️ The location of the charging point is either validated or possible data improvements are identified. ▶️ The improved data is updated in the system. Learn more here: https://lnkd.in/eqs-fqtt __ #WeAreCARIAD #Navigation #SwarmData

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Volkswagen at IZB 2024: Strengthening Supplier Dialogue 🚗 From October 22-24, 2024, Volkswagen will significantly enhance its presence at the 12th International Suppliers Fair (IZB) in Wolfsburg, showcasing four specialized VW Group Hubs focused on key themes. 🔹 Key Topics of the VW Group Hubs: - Interior & Exterior (Hall 1): Emphasis on circular economy and closed-loop supply conditions. - Electronics & Connectivity (Hall 3): Exploring the future of Software-Defined Vehicles, cloud-based Car2X functionalities, and customer benefits. - Powertrain & Battery (Hall 5): The transition from combustion engines to electric mobility and future battery systems. - Metals, Car Body & Chassis (Hall 6): Focus on decarbonization with aluminum and steel, prototype-free development, and efficient body construction. The Volkswagen Group Hubs will serve as platforms for deep discussions between Volkswagen, automotive suppliers, and other partners. Only IZB exhibitors can submit solutions for the central questions defined by experts from the hubs. Be part of this process and register now as an exhibitor: https://lnkd.in/eaDChUf7 Thomas Krause, Spokesperson for the IZB organizer Wolfsburg AG, emphasizes the importance of these networking opportunities: "Leveraging the extensive presence of the Volkswagen Group at this year’s IZB, we as organisers are creating important networking opportunities for both sides, from which new partnerships will emerge and existing ones will be strengthened. This is a decisive factor for the successful transformation of the entire industry and, in turn, also for the sustainable and competitive future of our automotive location." Discover more about Volkswagen's initiatives and engage in transformative dialogues at IZB 2024. For further information, visit 👇🏻: http://www.izb-online.com ______ #izb #izb2024 #wolfsburgdigital #wolfsburg #volkswagen #wolfsburgag

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🚗 The Shift in the German Automotive Industry: Navigating the Future 🚗 The German automotive landscape is undergoing a seismic shift. As the industry pivots from combustion engines to electric and digital technologies, traditional suppliers like Bosch Continental and ZF Group are facing unprecedented challenges. 🔍 The Transformation Challenge These giants, once thriving on the combustion engine, are now striving to reinvent themselves as leaders in software. However, this transition is far from seamless: • In-House Software Development: Automakers are keen on mastering software in-house, reducing reliance on traditional suppliers. For example initiatives lile CARIAD & MBition. • Tech Giants’ Dominance: When outsourcing, manufacturers often turn to established tech players like NVIDIA and Huawei leaving German suppliers in the lurch. • The Role of Suppliers: In key technologies such as automated driving, German suppliers are often relegated to middleware or secondary systems. 💡 Future Focus With the core automotive technologies shifting, German suppliers must rethink their strategies. Should they continue to push for a foothold in software, or pivot to other emerging areas within the industry? Your Thoughts? Do you believe German automotive suppliers can succeed in the software domain, or should they explore new business avenues? If so, which areas hold the most promise? #automotive #adas #sdv #AI

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Pooling expertise to drive excellence. MAHLE bundles laboratory and materials expertise in a pioneering setup: the new Laboratory & Technology Center in Stuttgart. Investing in future Pioniergeist: as part of MAHLE's transformation roadmap, the company retrained employees for the new Laboratory & Technology Center to focus on future topics. New equipment, for example, laser systems & high voltage test benches were commissioned successfully because modern development work needs modern analytical and laboratory facilities. It also needs a deep understanding of materials and processes. So, the 140 experts have a wide variety of tasks—metallography, analytics and plastics laboratory, numerical simulation, high-voltage test field, materials and component testing, materials technology, additive manufacturing, surface technology center, adhesive bonding technology, laser welding: the fields of activity of the Technology Center are extremely versatile. Their work is the prerequisite for our technical edge, fueling future mobility innovations. #MAHLE #ResearchAndDevelopment #RnD #LaboratoryTechnologyCenter #Innovation #Technology #Pioniergeist #Transformation #DeliverEffiencyInMotion #WeShapeFutureMobility

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Great interview of Michael Cole, President and CEO of Hyundai Motor Europe, in Germany’s leading top management publication. Mr. Cole sees Hyundai‘s innovation mindedness, strong and broad product portfolio in all drive train technologies, high yet affordable quality products, a well established brand and innovations in retail, including the recent collaboration with Amazon, as the key to succeed in the increasingly competitive market environment. I couldn’t have summed up our ground-breaking collaboration in better words. A great partnership that is driven by Customer Obsession, Innovation and Trust. 🤝 Manager Magazin: In the USA, Hyundai now also wants to cooperate with Amazon to sell cars. Is this really the right way? Michael Cole: Yes, we are convinced of it. We are also talking to Amazon in Europe, our brand is in good hands there. But sales will go through our dealers, they are involved. This will not be direct sales, our partners will benefit from additional attention. Manager Magazin: When will the first Hyundais be available on Amazon in Europe? Michael Cole: Even now. The Hyundai Brand Space on Amazon has been available in Germany since April, and other countries will follow. For those who have not seen the Hyundai Brand Space on Amazon in Germany yet, be invited to discover it now https://lnkd.in/e-UvrJBU #Hyundai #Amazon #AmazonAds #Automotive #Cars #Retail

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"🚀 Start Your Engines! The #ForumUnternehmerTUM 2024 is gearing up in Munich, poised to explore resilience in business and society. This gathering is the perfect setting for visionaries to connect, fostering rich dialogues and innovative solutions in #ArtificialIntelligence, #Innovation, and responsible leadership. Can’t wait to delve into these transformative discussions! #Leadership #Sustainability"

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If you are a woman in the #automotive industry or related fields, my friend and colleague Berveleen Mashonga M.Eng has started a new LinkedIn group called Women in Automotive Empowerment. Here is the link to join: 💡 https://lnkd.in/eY2jmeY9 🚗 Berveleen started the group as way to let women know they are not alone in their personal and professional journeys. The group also exists to breakdown false ways of thinking such as "I don't deserve a mentor" or "I need to achieve 'A,B,C' before I can join any type of women's professional group." “Don’t let anyone tell you that you don’t belong," Berveleen said. "The automotive industry needs your talent, creativity, and passion. The future of #mobility is bright, and women are at the forefront of shaping it.” I encourage all of my women friends and colleagues to connect with Berveleen and join her new group, Women in Automotive Empowerment. Screenshot: My interview with Berveleen during AutoSens Brussels 2023 for AutoVision News.

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🚌 Next stop: BUS2BUS 2024! Jump in and listen to Patrick Ayad, Global Managing Partner for Sectors, as he dives into the #futureofmobility. With the first #autonomousvehicles already operating in real-life and test operations worldwide, Patrick will explore the exciting possibilities and potential limitations of this emerging #technology. Don't miss this keynote as we examine whether the #bus industry is ready to embrace the transformative potential of autonomous mobility.   #weMOVEyou 

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Automated driving functions for all vehicle classes – this is the goal Bosch and CARIAD are pursuing with the Automated Driving Alliance. 🚘🙌 From the first line of code, tests, and validation to the delivery of functions: We have managed to significantly shorten the go-to-market timeline. The first functions will offer drivers comprehensive assistance with the driving task, featuring handsfree-driving on freeways and active lane-changing support. #BoschTechDay #automateddriving #adas

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🌟 I am honoured to announce that I have been invited to speak at the INDUSTRY.forward, organised by publish-industry Verlag GmbH. In these times of rising uncertainty and rapid advancements in artificial intelligence, it is more crucial than ever to place people at the heart of our business strategies, especially when it comes to innovation. 🚀 In the Industrial Tech sector, our focus often lies heavily on the task at hand, machinery, and technology. However, we must not overlook the wellbeing of our people and their interaction with technology. By prioritising our teams and fostering a human-centric approach, we can drive meaningful and sustainable operations & innovation. 💡 I am excited to share the PFAFF Werkzeug- und Formenbau approach to this challenge and explore how we can collectively grow, adapt, and innovate. Together, we can transform challenges into opportunities and set new standards for the future. 🌍 A heartfelt thank you to Sabrina Koch and Sylvia König for this incredible opportunity! ✨ Join us at the Industry Forward Summit to dive into these themes and more. Let's shape the future of manufacturing together, embracing a mindset of continuous growth and inspiring each other to reach new heights! #IndustryForward #Innovation #Manufacturing #ArtificialIntelligence #PeopleFirst #GrowthMindset #FutureFocused

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How are automotive leaders tackling global sustainability? Tune into our latest episode of #DrivingTheFuture, where industry experts and leaders Emmanuelle Bischoffe-Cluzel and Alexandre Buzy explore the significant steps Renault is taking to slash carbon emissions across the board.  From ground-breaking eco-designs to comprehensive life cycle assessments.  A few things stood out for me: How Renault employs advanced lifecycle assessments to guide sustainability The strategic deployment of recycled materials in new vehicle production The complex journey towards achieving ambitious carbon neutrality goals Dive into the mechanics of sustainability in automotive manufacturing, tune in now 👉   #AutomotiveIndustry #SustainableMobility

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