Muge Yucel, GRCP

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Veröffentlichungen

  • Navigating the digital frontier in IR: Looking beyond AI

    IR Magazine

    The digital transformation impacting investor relations is not just about integrating new tools and platforms, but also about revolutionizing the entire investor experience. Companies are adapting to this new era of investor relations by developing specialized mobile apps, virtual shareholder meetings, interactive investor portals, webcasts and podcasts, and personalized content. Social media platforms like X and LinkedIn are being used to share news, provide updates, and communicate directly…

    The digital transformation impacting investor relations is not just about integrating new tools and platforms, but also about revolutionizing the entire investor experience. Companies are adapting to this new era of investor relations by developing specialized mobile apps, virtual shareholder meetings, interactive investor portals, webcasts and podcasts, and personalized content. Social media platforms like X and LinkedIn are being used to share news, provide updates, and communicate directly with investors. Chatbots for instant support are increasingly used on investor relations websites to provide quick assistance to shareholders. The risks associated with being a publicly traded company are significant, and no IRO can ignore the potential downsides of these new trends. It is advisable to stick with tried and tested solutions for the time being. The Article provides a global insight into the limitless possibilities of digital transformation.

    Veröffentlichung anzeigen
  • “Mastering Investor Relations: The Power of Strong Communication and Storytelling”

    TUYID International Bulletin

    Great story telling is what attracts and convinces the investors. Powerful communication is therefore a necessity for any investor relations professional. Clear communication ensures that investors have confidence in the company's decisions.

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  • Investor targeting: Differences between long-standing public companies and recent IPOs

    IR Magazine

    'Investor-targeting strategies may differ between a company that has been listed for several years and one that has recently gone public.' Examining the key differences - investor base, market perception and growth stage of the company.

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  • Top five tips to implement corporate governance practices from scratch for public companies

    IR Magazine

    The IPO is done, now what? Compliance and governance are additional requirements that investors place on companies. Putting a governance structure in place is a first start and will definitely help the company professionalize and meet investor requirements. See my thoughts I have collected from recent experience.

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  • The Importance of an IRO during the IPO

    IR Magazine

    An article about sharing experiences. As part of a company that recently went public, I realized how important it is to be part of the IPO process. Not only to help shape the story and build relationships with the investment community, but also to get things off the ground that might not have been a priority.

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  • Gender Equality is more than a Goal in Itself

    TUYID Bulletin

    At its core, Gender Equality is about creating an inclusive and equitable world where we all have the same opportunities to achieve our goals.

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  • Yatırımcı Beklentileri ve Vekaleten Oy Kullanma

    TUYID Bülten

    Son zamanlarda kurumsal yönetişim uygulamalarının bir farklı yüzü daha ön plana çıkmıştır. Özellikle yatırımcıların söz hakkı olabilecekleri genel kurullarda kendileri dahil olamadıkları toplantılar için vekil olarak tayin edilen kuruluşlar mevcuttur. Bu kurumların da genel kurul gündem maddelerine ilişkin yorumları ve değerlendirmeleri kapsamında yatırımcının tercihini evet ya da hayır şeklinde etkileyebilmektedir. Bu yazımda proxy voting, proxy fight, aktivist hissedarlar bilgilerin…

    Son zamanlarda kurumsal yönetişim uygulamalarının bir farklı yüzü daha ön plana çıkmıştır. Özellikle yatırımcıların söz hakkı olabilecekleri genel kurullarda kendileri dahil olamadıkları toplantılar için vekil olarak tayin edilen kuruluşlar mevcuttur. Bu kurumların da genel kurul gündem maddelerine ilişkin yorumları ve değerlendirmeleri kapsamında yatırımcının tercihini evet ya da hayır şeklinde etkileyebilmektedir. Bu yazımda proxy voting, proxy fight, aktivist hissedarlar bilgilerin hayatımıza girmesiyle ne anlama geldiğini, ve yatırımcı ilişkileri olarak nelerin yapılması gerektiğini kaleme alıyorum. İyi okumalar dilerim.

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  • Fabrika Ayarlarına Geri Dönmek Yeni “Normal” Nedir?

    TUYID Bülten

    Covid-19 etkisinin devam edeceği bir ortamda, ekonominin toparlanması gibi, hayatlarımızın yeni bir akışa yol bulması gibi ilginç ve yeni deneyimlere içeren bir dönemdeyiz. Sıfırdan başlamak mümkün olsaydı, bildiklerinizi kullanıp, yeni bir Siz yaratmaya adım atabiliyor olsaydınız, bunun için neler yapardınız. Yazımda farklı konuları kısa da olsa değerlendirmek istedim. Bu yaşadıklarımız o kadar yaygın ve her yere değiniyor ki, kısa olan bu yazımda her istediğime yer veremedim, ama en azından…

    Covid-19 etkisinin devam edeceği bir ortamda, ekonominin toparlanması gibi, hayatlarımızın yeni bir akışa yol bulması gibi ilginç ve yeni deneyimlere içeren bir dönemdeyiz. Sıfırdan başlamak mümkün olsaydı, bildiklerinizi kullanıp, yeni bir Siz yaratmaya adım atabiliyor olsaydınız, bunun için neler yapardınız. Yazımda farklı konuları kısa da olsa değerlendirmek istedim. Bu yaşadıklarımız o kadar yaygın ve her yere değiniyor ki, kısa olan bu yazımda her istediğime yer veremedim, ama en azından şirketler açısından belki yüzeysel de olsa bazı fikirler vermeye başarabildim.
    Hepimize yeni dönem hayırlı olsun.

    Veröffentlichung anzeigen
  • Thoughts on Minority Shareholders and Independent Board Directors

    TUYID International Bulletin

    A look at Minority Shareholder Rights across countries, as well as Board participation and the election of independent board members.

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  • Can We Really Measure Investor Relations Performance?

    TUYID International Bulletin

    Measuring investor relations performance is a tricky task. Most importantly, investor relations should be considered an investment and hence the kpi's should be placed accordingly. Also, the company and IR strategy play a significant role in the measurement.

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  • Investor Relations- Professional or Therapist?

    TUYID International Bulletin

    This piece is a take on Turkish retail investors and some experiences collected so far. While financial literacy is an important factor in making sound financial decisions, the emotional aspect does play a big role in making decisions. And suddenly, we are no longer only looking at the Turkish retail investor but everyone, who gets hit with the emotional investing graph.

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  • Steps To Shareholder Targeting And Analysis

    TUYID International Bulletin

    There is so much talk on shareholder targeting and how to go about doing the targeting, but nobody really talks about where to start and how to get to the point to do the how-to. So, it is largely assumed that you already know your shareholder base. You have full Access to the fund names and the managers as well as the retail investors… But guess what, in Turkey, you get to see your shareholder base a maximum of three times; definitely once for the AGM, maybe a second time if you decide to…

    There is so much talk on shareholder targeting and how to go about doing the targeting, but nobody really talks about where to start and how to get to the point to do the how-to. So, it is largely assumed that you already know your shareholder base. You have full Access to the fund names and the managers as well as the retail investors… But guess what, in Turkey, you get to see your shareholder base a maximum of three times; definitely once for the AGM, maybe a second time if you decide to distribute dividends, and just in case you are in for a capital increase, then a third time. Other than that, you are basically left with guess work. If you are one of the lucky ones with access to a Reuters or Bloomberg Terminal, great, you get to see all the institutional ones according to their last public filing date, which is not necessarily current, but it is helpful. So this is my point of view and how I have gone around the IR targeting strategy, with the means available to me.

    Veröffentlichung anzeigen
  • Dealing with a Crisis

    TUYID International Bulletin

    The Article relates to dealing with a crisis from an emerging market point of view, where the handling of decision makers is as important as the presence to the financial community. Furthermore, it touches also upon the aspects of investor relations and the bridging role it plays with the public, considering also the human aspect; the psychological effects onto the information seekers.

    Veröffentlichung anzeigen
  • Educating generalists: Top tips for IROs

    IR Magazine

    Explain the complexities of your equity story to generalist investors when meetings are usually limited to 45-60 minutes. A quick recap on how to design meetings to get the most out of time as well as the generalist view.

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Auszeichnungen/Preise

  • 2019 Emerging EMEA Executive Team - 2nd Best IR Professional

    Institutional Investor Magazine and the Institutional Investor Research Group

    Nearly 400 corporates in Emerging EMEA have been assessed by leading global investment professionals on the quality of their IR engagement and communication. With over 12,000 votes cast, Institutional Investor Magazine's independent research determines Emerging EMEA's Best CEOs, CFOs, IROs and Investor Relations Programs for 2019.
    Accordingly, Muge Yucel was awarded with second best IR Professional.

    Dogus Otomotiv has been awarded the special designation of "Most Honoured Company".…

    Nearly 400 corporates in Emerging EMEA have been assessed by leading global investment professionals on the quality of their IR engagement and communication. With over 12,000 votes cast, Institutional Investor Magazine's independent research determines Emerging EMEA's Best CEOs, CFOs, IROs and Investor Relations Programs for 2019.
    Accordingly, Muge Yucel was awarded with second best IR Professional.

    Dogus Otomotiv has been awarded the special designation of "Most Honoured Company". Only 44 companies received this distinction, earning at least two top rankings in the main research categories. Leading global buy and sell-side professionals have independently named the company and recognised the outstanding communication and investor outreach based on specific performance metrics compared to sector peers.

Sprachen

  • Turkish

    Muttersprache oder zweisprachig

  • German

    Muttersprache oder zweisprachig

  • English

    Muttersprache oder zweisprachig

  • French

    Grundkenntnisse

Organisationen

  • Rotary - Erenkoy

    -

    –Heute
  • TUYID - Turkish IR Society

    Board Member

    –Heute
  • Michigan State University Alumni Association Turkey

    President

    –Heute
  • Büyük Kulüp (Cercle d'Orient)

    Member Activities, Head of Committee; International Relations, Member responsible for Reciprocity

    –Heute

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