Maximilian Conrad

When it comes to podcasting in a business setup, a few tools can be a game changer. Here are my top three favorite tools that really helped me: 1. Shure MV7 Microphone: This microphone is my absolute favorite. Its design captures rich, clear sound while minimizing background noise, making it perfect for recording in non-studio environments. It also has USB-C connectivity making it ideal to record with just a laptop. 2. Hypecast: A platform for recording, editing, and sharing corporate podcasts. It‘s super simple, offers intuitive editing tools and easy distribution options. 3. Canon M50: When it comes to video podcasts, the Canon M50 is my go-to camera. It delivers outstanding video quality in a compact, user-friendly package.

Over the past three years, running a B2B SaaS company, I realized that continuously motivating your customers is key in making your product stick and increase adoption rates. For us motivational communication can be as simple as saying thank you for getting back to me quickly or celebrating small milestones. If you always aim for the grand victories you can easily loose focus and disencourage your customers.

Whenever we work with our customers on create a new Corporate Audio format, e.g. an internal podcast, the most important part is to identify the their audience. To do so, we give them three basic, but very powerful questions that they need to answer. Only if they have been able to answer these three questions and the outcome is satisfying, will we move forward with the project. And here are the questions. 1. Who are you trying to reach? 2. What is that group interested in? What do they want to know? 3. Can you provide that relevant information to that group?

As a leader in my organization, I've learned that evolving business goals demand a shift in communication strategies. Initially, my focus was on promoting our product's features, which required a direct and informative approach. However, as we moved towards fostering long-term client relationships, the communication style shifted to be more engaging and collaborative. This meant not just talking but actively listening, understanding client needs, and adjusting the message accordingly. Such flexibility is crucial in addressing the varying objectives of different conversations, whether it's educating, persuading, or building rapport. Adapting your communication style to align with your evolving goals is key to ensuring successful outcomes.

In my journey as the founder of a Corporate Audio startup, I've realized that effective communication is not a static art; it's dynamic and demands adaptability. Different situations and audiences require different approaches. At times, a formal tone is necessary, especially when dealing with official matters or new clients. However, an informal style can foster a more relaxed and open environment, crucial for brainstorming or team building. Additionally, switching from a directive approach to a collaborative style encourages team engagement and idea sharing. This flexibility in styles not only creates clarity but also builds stronger relationships. Embracing adaptability ensures messages resonate effectively with diverse audiences.

I'd love to share with you a story from a major European energy company. Tasked with creating an audio platform for their 80,000 employees, we faced a challenge: integrate seamlessly with their social intranet, empower content creators, and ensure corporate compliance. Our solution? The Hypecast plugin for Haiilo, complemented by Hypecast Studio. This allowed over 100 creators to easily produce and share engaging audio content, from individual pieces to entire podcasts, while tracking success via analytics. The results: 500% higher content engagement, 22% more employee engagement, and a 93% listen-through rate. Our intuitive, easy-to-integrate solution not only simplified onboarding but significantly enhanced internal communication.