David Pereira

B2B SAAS companies fall short of measuring behavioral metrics. While technically having all possibilities. - No clean and trustworthy data is available - Users' aha moments are undiscovered - Key events are not tracked - No behavioral insights They focus more on shipping and developing features than on producing value. This is, by definition, the Build Trap by Melissa Perri. They target big logos for big deals and extensive margins. It works successfully in the short term. Customer churn follows. There is another option to measure success: The North Star Metric Framework: Aligned with the product vision's value proposition Connected to user value AND revenue Once applied, conclusions follow: ✔️ Key events tracked + data made accessible ✔️ Increased focus on customer value ✔️ Critical user behaviors analyzed ✔️ Insights for growth leveraged ✔️ Competitive advantage P.S. I run North Star Metric workshops to help teams focus on what truly matters. Together, we'll transform valuable insights into actionable plans that fuel growth. I ensure that product, marketing, sales, and finance are all aligned and moving in the same direction. Interested in learning more? Let’s chat!

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❤️ Something I truly believe: You should design and build your organisation, just like you do your product 👷‍♀️ This is not just a theory; it’s a practical, actionable approach that makes your people work better for your team and aligns far more closely to your commercial strategy. 💡 Want to hear a little more about why? 👏 The difference it can make? 💪 How to start? Well thanks to Pando we gave a little talk at their horizons event last week and they've shared all the amazing content from their event on youtube - check it out! #peopleops #peopleexperience #humanresources #product https://lnkd.in/ewvAUgpx

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Today I have been working on a new course and coaching program to help product leaders overcome the HiPPO. 🦛 Managing senior stakeholders is one of the most common challenges I see when coaching product leaders. It will be an e-learning course with remote coaching calls. The launch price will be 50% off- just £99.50. Ping me, or comment if you want to be added to the waiting list. #productleaders #leadershiptraining

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3 things I don’t do when I coach product managers: ❌ I won’t give you copy-paste advice solely based on your professional situation. ✅ I take a holistic approach. In our initial empathy session, you’ll share everything you want me to know about you, allowing me to understand your unique context and tailor my advice accordingly. ❌ I won’t limit my support to our coaching sessions. ✅ Throughout our collaboration, I’ll be available whenever you need support. I proactively share relevant knowledge and inspiration that I believe will be beneficial to your growth journey. ❌ We might structure our contract around 1-hour sessions. ✅ But I focus on achieving outcomes. We’ll take the necessary time to reach your goals, even if it means extending our sessions. I believe the last thing senior+ product managers need is another generic concept they’ve heard countless times. That’s why I tailor our collaboration—whether it’s coaching or training—to your individual context and needs. I create bespoke growth experiences to help you succeed in your role and become a confident and effective product lead. I am fully booked out right now but I'll have capacity to coach 2 new product managers starting in September and October. Browse busra.co to learn more about me. Or directly book 30 minutes free with me if you want to talk about coaching: https://lnkd.in/esK-CRkZ

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Want to deliver more impact in Product? Focus on where you’re losing your time 🔥 You’re probably someone who is: 🔥 Constantly fighting fires, putting development emergencies and data deep dives before anything else 🤦🏽‍♀️ Focussing on the urgent tasks instead of the important, which means you’re NOT doing the things you actually care about and KNOW will drive impact 👩🏽‍💻 Stressed when you reach the end of the quarter to find that you didn’t created the impact you set out to & I KNOW so much of this is hard to change in product. If we don’t do it, who will? But if you don’t flip this around, you’ll always find yourself chasing your tail and never get out of this state. Ready to carve out time to actually make your mark? This is how: ⚡️ Analyse where you’re spending the majority of your time (eg meetings, and the type of meetings) ⚡️ Can you reduce any of these areas by removing a task, delegating, automating, or making it more efficient? (eg. Docs instead of meetings, collab instead of update, slack automations, AI!) ⚡️ Set a clear goal for each week: what is the ONE most important thing for you to achieve? Make this your priority. If you want the detailed guide to each of these steps, which has helped 50+ PMs, check out the link in the comments ⏰

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This weeks PX Espresso☕: The weekly newsletter for People people who think like Product people, ships today at 11:30am (GMT) TL;DR 🚀If PX is the product, what role should you play as the PX Product Manager? I share a quick run down of the role of the PX Product Manager as I see it and a model you can apply to give you a structured approach to managing your workflow which emphasises: 🎯Prioritisation 💥Impact 👂Feedback ♻️Iteration 🔧People Ops Open Source: The Atlassian Team Playbook🔥 🎙️Podcast: In conversation with Sastrify Head of People & Culture: Frieda Möcker shares her experience of implementing Product Led People Ops 📌Bulletin Board: Interesting shi.. stuff🤫I see throughout the week! This week featuring shares of interest from Ben Bushby, Lars Schmidt, Jessica Z. and something exciting from the Open Org crew (Adam Horne and 📖 John Faulkner-Willcocks) 👀Oooohh, and with the pending launch of the People First. Product Led: Digital Course - this is the last chance to access the 20% subscriber gratitude discount 🙏🏻 which runs out at 23:59 on Sunday! (26th May) before the full launch on Monday (27th) Join 3,000+ progressive People Leaders and sign-up using the link in the comments 👇🏻🤘🏻 #peopleops #peopleexperience #pxdesign #productled

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About "Software Product Management: Finding the Right Balance for Your Product" by Timo Wagenblatt. Here are the key takeaways: 1️⃣ Holistic Approach: Wagenblatt shatters the siloed view of product management. He emphasizes a holistic framework encompassing market viability, development, go-to-market strategy, training, and organizational maturity. It's a refreshing reminder that product success hinges on a delicate balance across all these facets. 2️⃣ Balancing Act: The book's central theme is finding the right balance. Balancing customer needs with technical feasibility, short-term goals with long-term vision, and agility with stability. This resonated deeply, as I constantly grapple with these very tensions. Wagenblatt provides practical tools and frameworks to navigate these trade-offs with confidence. 3️⃣ Focus on Value, Not Features: The book rightly emphasizes shifting the focus from churning out features to delivering real value to customers. It encourages asking "why" before "what," ensuring our product roadmap aligns with genuine customer needs, not just internal checklists. 4️⃣ Data-Driven Decisions: Wagenblatt champions data as the lifeblood of product decisions. He outlines strategies for gathering and utilizing data to validate assumptions, track progress, and optimize product iterations. This resonated especially, as data is often under-leveraged in product decision-making. 5️⃣ Building a Winning Team: Product managers are not solo heroes. The book emphasizes building a strong team with diverse skills and perspectives. Wagenblatt offers practical tips on fostering collaboration, communication, and alignment within the product organization. ⚡⚡⚡ Overall: This book is a valuable asset for any product leader. It's packed with actionable insights, practical frameworks, and real-world examples. Wagenblatt's holistic approach provides a refreshing perspective on product management, reminding us that success lies in balancing competing priorities and driving real value for our customers. I highly recommend it to anyone who wants to level up their product game. 🦄 Bonus: Wagenblatt's writing is engaging and relatable. He shares his own experiences and insights, making the book feel like a conversation with a seasoned product leader. It's not just theory; it's practical wisdom that you can apply right away. So, fellow CPOs, grab a copy, get ready to be challenged, and prepare to elevate your product strategy to the next level! https://lnkd.in/gtahHu4C * We at PYPR Software Product Management reviewed #GoogleGemini's short summary about the key takeaways and endorsed it ✅ 🏁

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What happens once you've drafted ideas in Miro?? Copy and paste? Export as .csv? Just leave them there? How about a simple, fast graduation to the next step - to mature the best ideas into a platform specifically built for learning design. This is a 30 second development preview of our Miro integration. Sticky notes (or any content) from Miro boards can instantly become the basis for learning designs. Our goal is a fully connected platform for learning design - from ideation to iteration. Join us! www.coursensu.com More integration developments coming soon - we've got plenty of connectivity, do you? Follow us for more⚡️ #learningdesign #instructionaldesign #edtech

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When you copy and paste a piece of content in the CMS or in the design files, or in the marketing stack, or in the slides, you copy the context too because the meaning is in the message that you copy and paste somewhere else. https://lnkd.in/gAbfuTUP

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Is your important work getting interrupted all day? You are not alone. But this is something that rarely gets discussed. There is so much content about: - how to make sales - how to brand yourself - how to acquire investors ... But very little about our most precious commodity: TIME. Paul Graham wrote a short yet powerful blog back in 2009 about how different types of workers see time differently. Alex Hormozi made a long video based on it. Here's the skinny: There are two types of work schedules: The Manager/Coordinator Schedule: This is the multi-tasker type. Those who like fitting in as many meetings as possible; every empty slot is a loss of opportunity. The Builder/Creator Schedule: The type of person who needs deep, uninterrupted work. For them, an empty calendar is gold. Here is the problem: Coordinators and builders regularly come into conflict. Why? Because all these meetings, calls, and other interruptions can blow the creator's flow. This creates a vicious cycle as more interruptions are added to "check-in" on progress. This is how you break free: → Protect your deep work time by clustering meetings into specific days. → Clearly communicate work styles to manage expectations. → Introduce "quiet days" where no meetings are to be held. For Coordinators & Manager, keep in mind how much productivity is lost per creator because of interruptions. Remind yourself that you are hurting the team every time you interrupt (is it worth it). Schedule necessary meetings during times that minimally impact deep-work periods. For organizations, create a culture that respects different ways of working, balancing the needs of both managers and creators to maximize productivity. Imagine a workplace where: → Creators have uninterrupted time to work on projects. → Bosses conduct meetings quickly without bothering other people. → Productivity and satisfaction soar overall. This approach has allowed me to ramp up my productivity, even as my workload increases. If you want to see results for yourself, begin by understanding and treating these various work styles with respect. Let's create an environment where everyone can thrive. → Protect your time. → Communicate clearly. → Respect different work styles. Ready to increase your productivity? #Productivity #TimeManagement #DeepWork

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🤔 Can You Build a Product Without Customer Research? Of course, you can! Nothing’s stopping you. But you also run the risk of building a product… …that doesn’t have value. …that people don’t want. ...then not finding users. …then having to make a costly pivot. …then burning completely through your runway.  ...that will fail in the market. If you're willing to take that risk, go ahead. 🚀 But If You Want To Build a Product that People Want Then… Join us on July 18, 2024 in “How To Test Product Ideas through Customer Research”! This FREE event is all about Customer Research! If you join, you’ll learn: ✅The importance of customer research in product development ✅The right ways to execute customer research ✅How to make your customer research plan If you’re a Product Manager, a Founder, or a UX Designer, you should come join us. Link to sign-up is in the comments below! 🔻🔻🔻 #customerresearch #uxresearch #pm #product

Most companies train new hires on product knowledge IMMEDIATELY and that's the wrong move. Instead, I train on 2 things BEFORE I even train on product knowledge: #1 The Ideal Customer Profile I want them to know the ICP inside and out. The pains and problems. The impact to them. How it makes them feel. The psychographics. And more. #2 HOW and WHO they directly impact in the business. I want the new rep to understand how they are able to contribute, help, and impact the entire business and every department. In a positive and negative way. By training on these upfront, I've found, it takes reps and turns them into PROFESSIONALS with far better business acumen and self-awareness. What do you train on in the first 7 days?

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Your product hook is probably not catchy enough Fabian Haglund from StoreSprint shared juicy product insights on episode 35 of Hot SaaS! We covered: 🪝To start with consultancy, and then go SaaS 🪝Avoiding custom and non-scalable implementations 🪝How to slice and find your ICP - and say no to a huge customer 🪝Understand and bet on your product hooks 🪝Hacking wins with inspo from the ”change workspace”-feature in Slack 🪝Ask yourself: Are our users ready to TRULY adopt self-service? Available where you listen to pods and watch videos. Search for Hot SaaS or climb the linktree in my profile 🤙🏼 #HotSaaS 🌶🚀

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There are only 2 true tests of product-market fit. Nothing else matters. The tests: → Will customers pay for it? → If you took it away, will they clamor for it back? That's pretty much it. So, to get to PMF faster, simply ask: → What would you change that would make you want to buy it? → What would you do if you didn't have this? #productmarketfit *** ♻️ Like this? Please repost. ➡️ Follow me for daily executive coaching.

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Have you ever used Team Canvas?  It's been a game-changer for me! 🚀 I stumbled upon Team Canvas about 10 years ago while actively building development teams. At that time, I felt my retrospectives were missing the big picture 🖼️. I initially found a template in a book and then searched online for more options. To this day, I don't stick to one favorite template — so many are available on Google and Miro. I choose whichever aligns best with my current team's needs 🎯. I love that Team Canvas addresses crucial questions:  👉 What's our team's purpose?  👉 What are individual personal goals?  👉 What norms do we follow?  👉 What roles do we each play beyond official titles — what does the team expect from each of us? 🤔 Discussing these topics enhances alignment and understanding within the team, which is why I find it so valuable. If you haven't tried it yet, I highly recommend it! 💡

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How do you define the scope of the role for your product people? ... I like to use 3 Hats! The hats I like to use... 🧢 Portfolio - Which products (or parts of the product) are they responsible for? This is the obvious one, and a long-term hat typically. It’s scary how few PMs actually know what they own! Make it clear. 🎩 Speciality - This is the area of product, technology, domain, etc that this PM knows intimately and can support across the organisation. This is a long-term hat. This responsibility helps drive cross-PM collaboration and knowledge sharing. It also has the added benefit of other people in the team having knowledge about what a PM is driving incase they ever get hit by a bus! 🎓 Growth - This is a new area that the PM wants to grow in and that the organisation needs the growth in. This responsibility also helps drive cross-PM collaboration and knowledge sharing. The key to this is that it is short term (up to 2 years) and the PM is expected to spread the learning in the wider organisation. This is the top-level scope. The details of the activities, in particular for the Portfolio also need to be considered too. But if you can make these clear it goes a long way to helping the PM perform and has the side benefit of helping to create a real team in product management. How do you define the scope of the role for your product people? #productmanagement #productmgmt #productpeople

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