Christian Stadelmann

𝗜𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 𝗘𝗻𝗴𝗮𝗴𝗲 𝗬𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗩𝗶𝗱𝗲𝗼 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗠𝗮𝗴𝗶𝗰𝗮𝗹 𝟯-𝗦𝗲𝗰𝗼𝗻𝗱 𝗛𝗼𝗼𝗸 🪝 Struggling to capture your LinkedIn audience's attention with video content? The "three-second hook" might be your missing ingredient. 🎣 Iunderstand your pain. You invest time and resources into crafting videos, only for them to fall flat with low engagement rates. 😕 Ignoring the "three-second hook" could cost you valuable leads, brand visibility, and crucial opportunities for growth. Don't let your hard work go to waste! To engage your audience within the first three seconds, implement these quick tips: ✅ 1. Start with a powerful question or statement 2. Showcase an impactful visual 3. Deliver a "value bomb" right away 4. Tease an exclusive or limited offer 5. Be authentic By mastering the "three-second hook," you can transform your LinkedIn video strategy, driving more engagement, connections, and ultimately, business success. 🤔 What strategy have you used to hook your audience in record time? Share your experience below! #ThreeSecondHook #LinkedInVideoStrategy #EngageYourAudience #PowerfulQuestions #ImpactfulVisuals #EmojisAndCaptions #ValueBomb #ExclusiveOffer #AuthenticityMatters #BusinessSuccess

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UGC how it has been used the last years is dead. ❌ I would agree with that and so does Claudio - the German UGC goat. 🐐 We discuss at OMR : 🔥 WHY a simple UGC ad does no longer perform absurdly well like 2 years ago 🔥 HOW TO blend into the users' feeds like a 9:16 chameleon 🔥 WHAT a good pricing for converting UGC looks like Meet us in our Masterclass: 📆 Tuesday, 07.05.2024 ⏰ 2:30-4:00 PM Together with Aylin Kaleciklioglu - UGC ✨ we will deep dive into UGC. And no we don't reference takle.io twenty times (even if the platform is da best), neither we will advertise ourselves to you. ⚠️ For the last time on stage for takle.io we put together our knowledge, experience and my best jokes (be prepared 💃🏻) to make it a Masterclass deserving your time & energy. Hit me up for questions upfront and otherwise enjoy a great pre-Friday ! 💌 PS: Serious speaker images aren’t our style - knowledge sharing is. 🎤

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Google Ads is predictable. But there's no certainty. This is how I deal with it. In German, there's a saying: Alle kochen nur mit Wasser Which translates to: We put our pants on, one leg at a time (or: no one is special) And that's also true for Performance Marketing. Something as simple as boiling water is unpredictable. Bringing water to a boil depends on 💨 air pressure 💦 temperature of the water 🌡️ the surrounding temperature 🥘 the vessel you'll be using to boil it 🔥 how much energy you use (high, medium, low heat) Water will boil if you use enough energy. Use too much energy, and it'll go to waste. If the vessel and the water is cold, you'll need more energy. You get the idea. In Google Ads, everybody has access to the same tools. We all have the same baseline. We all cook with water. What makes a difference is the mindset. I try to: - stay calm - be patient - but resolute - have clear Goals - trust the Process - know when to stop - focus on executing the basics properly - analyze and react to your observations (so tracking is essential) - be able to react to your observations accordingly, while being calm and collected Follow these principles, and you'll increase your chances of success. --- Miles suggested, I should post more in English. So I'm trying it. What do you think? Is English okay, or do you want me to switch to German? Let me know in the Comments.

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SEOs 2X MRR in 90 days with this tactic. Duplicate your site into German (trust me). According to NEXIGA latest purchasing power study (2024), Germans will have €27,926 per person for consumer purchases €2,049 more than in the previous year is an increase of 7,9%. Here are the steps: 1. Translation & Localization Start by translating your website into German, covering all content, buttons, and navigation elements. While automated tools can provide a basic translation, hiring professional translators ensures accuracy and cultural relevance—crucial in markets like travel. Cost: Professional translators on platforms like Upwork and/or Linkedin typically charge between $0.10 and $0.30 per word. For a website with 10,000 words, the cost ranges from $1,000 to $3,000. 2. Technical Implementation Incorporating the German version of your website may require a programmer's assistance, especially for adding language selection functionality or setting up a separate site. Cost: If you handle the tech yourself, the cost could be zero. Otherwise, with a CMS like WordPress, you might spend $500 on basic setups to $2,000+ for custom development. 3. Compliance with Local Laws Germany has some pretty tight laws around privacy (such as GDPR). Make sure you’re not violating any of these laws. An “Impressum” page is also essential. Cost: Consulting a legal expert could cost between $500 and $1,000, depending on your website's complexity. 4. SEO & Meta-Data Optimization Cost: Executing SEO optimization in-house could be cost-effective. However, hiring an SEO expert for the German market might cost between $1,000 and $2,000, depending on the scope of keyword research and other tasks. 5. Link Building In Germany, securing high-ranking positions for competitive keywords without quality backlinks is nearly impossible. Cost: For moderately competitive niches, investing $2,000 to $3,000 per month could yield 5 to 10 strong links. Summary of Costs: Translation: $1,000- $3,000 Technical Implementation: $500-$2,000 Compliance: $500-$1,000 SEO Optimization: $1,000-$2,000 Link Building: $2,000-$3,000 per month By following these steps, you can effectively target the German market and double your monthly recurring revenue within just 3 months. What have I missed? Comment below.

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My team has generated +$25,000,000 on ads internationally (Steal our 12 step process to add an extra 7 figures) This turns overspending DTC brands into highly profitable businesses in 100 days: Step 1: Identify The Best Countries (Days 1-7) • The countries where the cost per thousand views are low • The countries where the brand has the highest demand • The countries that have a high growth potential Step 2: Identify Hero Product (Days 1-7) • The product with the highest demand overall • The product with the best supply chain • The product with the best margins Step 3: Define Customer Avatar (Days 7-14) • Define the one person that needs this product • Research the exact language they use • Figure out their pain points Step 4: Craft a Home Run Offer (Days 7-14) • Create an offer that is a no brainer and is highly profitable • This offer has to really resonate with your ICP´s pain points • Consider bundling products to drive up AOV Step 5: Write Video Scripts & Find Creators (Days 7-21) • Write 3 angles with 4 hooks, focusing on pain points • Write a story in the customer avatars language • Find creators that represent the ideal customer Step 6: Build Custom Landing Page (Days 14-30) • Create a landing page specifically for the hero product • Use avatar research for your copy, content, and stories • Make sure it loads extremely fast and is mobile friendly Step 7: Filming and Post-Production (Days 21-30) • Keep it short and sweet (30 seconds) • Creator demonstrates using the product • Ensure transitions between scenes flow seamlessly Step 8: Client Approval (Day 30) • We make sure all creators fit the brand image • Scripts/landing page is consistent with brand story • Take the client's feedback and implement Step 8: Launch Ads (Days 30-40) • We set up our initial Builder/Creative testing campaign • We launch an engagement campaign to build social proof • We don’t exclude customers in testing so we can build social proof faster. Step 9: Analyze Performance (Days 40-60) • We look at (CPA, ROAS, hook ratio, retention, CTR, CPC) • We identify if there is a creative or customer journey problem.  • High CPC & High CVR = Creative issue. Low CPC & Low CVR = Customer journey issue Step 10: Optimize (Days 60-80) • Test more creative elements that have proven to work based on data • Test more offers or upsells to increase AOV further • Tighten up any customer journey drop-offs Step 11: Scale (Days 80-100) •  Launching best-performing tests into a scale campaign •  Again use data to write scripts and film our next round of content • Every week we launch more tests so performance and spend doesn’t plateau Step 12: Double Down (Day 100+) • Identify another hero offer to launch in the main market • Identify 2/3 new markets where the brand could deliver results • Repeat this process for every new offer and for every new country tested

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💎 How to make good ROI from shows like Money20/20? 💎 How (and why) should a B2B Fintech invest in LinkedIn? 💎 Why PR matters for Fintechs, and how to structure it? and a lot more... Last week, I recorded probably the best podcast episode I've done to date, with In Growth We Trust and its two absolutely brilliant hosts, Yoann Pavy and Jake Mayell. Even though I was severely sleep deprived, the conversation turned out great - Yoann and Jake made sure that we covered a variety of topics and I’m sure you’ll find some interesting insights. Listen up if you want to get some tips from my personal Marketing playbook! 🎧 Spotify: https://lnkd.in/eJ8yijMg 🍏 Apple podcasts: https://lnkd.in/eBze9mE5

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Relevant outreach at scale WITHOUT VAs Here’s the Clay guide to scraping ecomm products A client is selling a very particular way to decrease the cost of shipping for e-commerce in some cities. So we decided to: > Create an e-commerce list > Scrape 2-3 products at scale > Find out if they are offering free shipping > Screenshot the image of the products What about a copy like this? - Hey {first_name} Wouldn’t be cool to offer the shipping at no cost for {product name}? If I could {generate X result} {like we did for social proof} with {unique system}, would you be interested in speaking? {screenshot of the product} - P.S. The copy is a Nick Abraham template + some personal edits # Want to master the #1 skill of 24? Subscribe to ClayWizards in the comments

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The "5-hour" rule will save you a lot of money in your first year as a founder. In short: 𝗱𝗼𝗻'𝘁 𝗽𝗮𝘆 𝗽𝗲𝗼𝗽𝗹𝗲 𝗳𝗼𝗿 𝘁𝗵𝗶𝗻𝗴𝘀 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗹𝗲𝗮𝗿𝗻 𝘁𝗼 𝗱𝗼 𝗶𝗻 𝟱 𝗵𝗼𝘂𝗿𝘀 𝗼𝗿 𝗹𝗲𝘀𝘀. Everything from setting up your CRM. To posting job ads on LinkedIn. To editing your first podcast. Over time, your own time will become more valuable... And this rule will no longer make sense. But it's a great hack for Year 1.

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My team has generated +$25,000,000 on ads internationally (Steal our 12 step process to add an extra 7 figures) This turns overspending DTC brands into highly profitable businesses in 100 days: Step 1: Identify The Best Countries (Days 1-7) -The countries where the cost per thousand views are low -The countries where the brand has the highest demand -The countries that have a high growth potential Step 2: Identify Hero Product (Days 1-7) -The product with the highest demand overall -The product with the best supply chain -The product with the best margins Step 3: Define Customer Avatar (Days 7-14) -Define the one person that needs this product -Research the exact language they use -Figure out their pain points Step 4: Craft a Home Run Offer (Days 7-14) -Create an offer that is a no brainer and is highly profitable -This offer has to really resonate with your ICP´s pain points -Consider bundling products to drive up AOV Step 5: Write Video Scripts & Find Creators (Days 7-21) -Write 3 angles with 4 hooks, focusing on pain points -Write a story in the customer avatars language -Find creators that represent the ideal customer Step 6: Build Custom Landing Page (Days 14-30) -Create a landing page specifically for the hero product -Use avatar research for your copy, content, and stories -Make sure it loads extremely fast and is mobile friendly Step 7: Filming and Post-Production (Days 21-30) -Keep it short and sweet (30 seconds) -Creator demonstrates using the product -Ensure transitions between scenes flow seamlessly Step 8: Client Approval (Day 30) -We make sure all creators fit the brand image -Scripts/landing page is consistent with brand story -Take the client's feedback and implement Step 8: Launch Ads (Days 30-40) -We set up our initial Builder/Creative testing campaign -We launch an engagement campaign to build social proof -We don’t exclude customers in testing so we can build social proof faster. Step 9: Analyze Performance (Days 40-60) -We look at (CPA, ROAS, hook ratio, retention, CTR, CPC) -We identify if there is a creative or customer journey problem.  -High CPC & High CVR = Creative issue. Low CPC & Low CVR = Customer journey issue Step 10: Optimize (Days 60-80) - Test more creative elements that have proven to work based on data - Test more offers or upsells to increase AOV further - Tighten up any customer journey drop-offs Step 11: Scale (Days 80-100) - Launching best-performing tests into a scale campaign - Again use data to write scripts and film our next round of content - Every week we launch more tests so performance and spend doesn’t plateau Step 12: Double Down (Day 100+) - Identify another hero offer to launch in the main market - Identify 2/3 new markets where the brand could deliver results - Repeat this process for every new offer and for every new country tested

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7 Meta & TikTok ads concepts that are crushing it for DTC brands in 2024 👇 → USP hooks: "3 reasons why..." → Street interviews: “Excuse me, where did you get your outfit?” → Outrage invoking hooks: "Vegans will hate this..." → Video reviews: "I saw this on TikTok so I bought it" → Shortcut to success: "I found a hack to achieve…” → UGC style: "How I styled my latest order" → Self improvement: "This is the best way to level up your home" Emotions lead to higher engagement. Don't be afraid to be controversial! That is what makes ads go viral. At the same time, be careful with your choice of creator. The creator should be your ICP (ideal customer persona). They must resonate with your brand. Leave a comment about which one you've tried.

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Here's the raw truth about Instagram followers. 👇 Followers often steal the spotlight in the world of social media, but understanding their true value requires a deeper dive. Consider this scenario: 1️⃣ Option 1: An Instagram account boasting a million followers. Sounds impressive, right? But here's the catch—they're inactive and not your target audience. 2️⃣ Option 2: An Instagram account with 10k followers. While the number may seem modest, these followers are hyperactive and precisely your niche target audience. Now, let's break it down: 👀 Option 1 might catch eyes for its sheer numbers, but in reality, it's like having a grand but empty auditorium—impressive at first glance but lacking in engagement and impact. 💪 Option 2, on the other hand, is a powerhouse of performance. With a focused and engaged audience, every post resonates deeply, driving meaningful interactions, conversions, and long-term relationships. Follower counts alone don't paint the full picture of an account's impact. It's the engagement metrics that truly indicate relevance, resonance, and connection with the audience. What metric are you paying the most attention to in 2024? 🔔 Follow Brendan Cox for more marketing content. 🔄 Share this post to spread the word with your network! #socialmedia #socialmediamarketing #instagram

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[just stop being in doubt 🤓] That’s the fact: the conversion rate of short video clips into sales is 20% higher than traditional graphic banners in e-commerce. We all have a friend who buys a lot from Reels (even might be the same person in some cases 🤣). When such a friend of mine recently messaged me (again 🤷‍♀️) at 2 am about ordering yet another "very beautiful thing" (“it just looked so cool in Reels!” 🤦‍♀️ ), I kindly suggested she’d better go to bed. However, the next morning, I recalled her message and decided to research how short video clips influence our purchasing decisions. The phenomenon is quite easily explained by the concept of "presence." Researchers identify three types of it: 💡 Place Presence: When you watch a video of the sea while at home but feel as though you are actually at the beach. 💡 Social Presence: When there is interaction with other people. 💡 Co-presence: The sensation of being with others in a virtual environment and the ability to communicate with them. When videos use attractive visuals, vivid product descriptions, and tips for buying and using items, viewers develop a positive attitude, making it easier for them to decide to purchase. This is place presence (kind of physical). People are more likely to be satisfied with a product if they feel they are part of a group in a shared virtual space. This encompasses social presence and co-presence. Reels have all of it. For example, in this video from "Goldapple" (will share below), there are first-person shots, a moving camera, and filming from eye level (physical presence) + a question for the audience (social presence) + relatable content that brings a group of people together (co-presence). So, if anyone in 2024 is still unsure about investing resources in Reels, you just stop it now and start doing it. --- 📽 The video attached feat. me and my buddy giving you a sense of presence and making you feeling of how amazing that giant croissant is!

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3 tips I used to increase my conversion rate by 17% in 12 months (from 1st to 2nd meeting) 👇

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Netflix’s Secret to Reaching 200M Subscribers and $25Bn in Revenue? 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗢𝗯𝘀𝗲𝘀𝘀𝗶𝗼𝗻. Netflix has reduced churn, increased users, enabled revenue flexibility, and ignited long-term growth despite rising competition by obsessing over audience engagement. 𝗡𝗲𝘁𝗳𝗹𝗶𝘅'𝘀 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗘𝗻𝗴𝗶𝗻𝗲.  🔸 Over 200 million subscribers worldwide 🔸 70% of Netflix Originals viewed by 80 million+ households 🔸 Subscribers spend 2X more time on Netflix than competitors 𝗛𝗼𝘄 𝗡𝗲𝘁𝗳𝗹𝗶𝘅 𝗙𝘂𝗲𝗹'𝘀 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 🔸 Investing in Customer-Centric 'Content' that resonates with their diverse audience, constantly experimenting and iterating based on user data and feedback. 🔸 Leveraging Data to Personalize CX to tailor content recommendations, user interfaces, and communications for a highly personalized experience for each user. 🔸 Becoming a cultural catalyst by creating addictive, binge-worthy content that sparks conversations and becomes part of pop culture. The impact? Netflix boasts an industry-leading 2.5% monthly churn rate and 20% annual revenue growth. Shout out to Bertrand Seguin for the awesome visual! 𝟯 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗟𝗲𝘀𝘀𝗼𝗻𝘀: ✅ 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴.  Gather customer data and use it to tailor your offerings, recommendations, and communication to each individual preference and behavior. ✅ 𝗖𝗿𝗲𝗮𝘁𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗼𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝘁𝗵𝗮𝘁 𝗸𝗲𝗲𝗽 𝘂𝘀𝗲𝗿𝘀 𝗵𝗼𝗼𝗸𝗲𝗱.  Release new features or content in strategic batches. ✅ 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝗮𝗻𝗱 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗼𝗯𝘀𝗲𝘀𝘀𝗶𝘃𝗲𝗹𝘆 by constantly measuring, testing, and improving every aspect of the user experience. Want to transform your startup in just 90 days? Join our FREE workshop on May 29, 2024, at 11 am PST. Links in the first comment! #Startups #Growth #Success #Innovation #Tech

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The 3 things that companies who spend 20K+/month on #linkedinads have in common 🚀 -- 1. Almost all of them started with Lead Gen in TOF. As with most things, there's a bit of a debate on this topic (I'm looking at you, Gabriel 👀). But here's something we can all agree on: 100% of your budget should *not* be spent on Lead Gen forms. While most of the clients we work with now are in Saas, IT, Cyber Security, Marketing, etc., the screenshot below includes HR Services, Law Practice, and Truck Transportation. (riches are in the niches 😉) My point is that this truth transcends industries and is true for B2B, in general. If all you're doing all the time is asking prospects to give their information, you're missing the point of marketing, and you're going to struggle to grow. - 2. Marketing ecosystems Our boy Justin talks about this a lot. Channels shouldn't operate in silos. These clients are running PPC, outbound, podcasts, events, etc., and all of these work together to improve the net result. As a marketer, I love when I can come in and help amplify the performance of other channels and capitalize on the momentum generated outside the platform. - 3. Audiences, audiences, audiences I can't tell you how important it is to BYOL (bring your own list). Yes, LinkedIn native targeting is pretty legit. Especially when you compare it to other platforms. BUT It has its limitations. And if you're serious about growing the platform, it's worth the time and energy to build a target account list that you can use exclusively or run in parallel to native targeting campaigns. -- For those of you spending big money, what are some of the things you've done to help grow the channel?

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We’ve helped over 750 brands in the past 6 years. Here are my top 12 tips for ecom brands in 2024: 1. Show What Makes Your Brand Special 2. Use the Data You Have 3. Use AI Tools 4. Get Good at Launching Products 5. Use TikTok & Other Apps 6. Share Customer Reviews 7. Pick the Right Ecommerce Platform 8. Work with Manufacturers Who Share Your Values 9. Spend Wisely on Ads 10. Find a Mentor to Help You 11. Make Sure Your Product Fits the Market 12. Offer Great Customer Service P.S. Repost to share with your network. & Follow Eddie Maalouf for more posts like this.

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A reminder to all DTC founders promoting their brand on Meta. ⬇️ Make ads that last. At Envu Media, we have ads running for months in our accounts.  And this is the result of true market research, unique concepts and doing things differently overall. Our approach when we make ads is always the same: QUALITY > QUANTITY You might have read some posts where others make hundreds of ads a week.  Truth is, you don't need to. Make great content, that's what truly matters. CREATE EMOTIONS Whether visually or in the words we use, we always aim to target consumers' subconscious minds. Because that's the one that helps pull the trigger in most cases. MAKE GENUINE AND AUTHENTIC CONTENT Consumers are far too educated these days and they can easily spot "Sponsored" content.  We always go for authenticity and it works every time. ALWAYS TEST We never produce one piece of content. We always test different variations of it. Whether it's the hook or the overall storyline, we never stop testing. That's why all our brands are up YoY (up to 186%!) and confidently scale their ad spend MoM with us. - If you want ads that last and truly grow your brand, get in touch. #dtc #ecommerce #facebookads #growthmarketing #contentcreation

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That user is the CRO of a 11 employees IT company in Munich. That’s his feedback about Scalelist after his 1st extract 👇. In 2022, we worked with that CRO on a lead generation project (with The Scalelab) for his previous company. Getting feedback from people we know and have their honest view on your product is a great gift. It can’t go wrong: - Getting a positive feedback from a user triggers a: “How can we do that even better”. - Getting a negative feedback from a user triggers a : “How can we improve this to make our users happy”. The quality of our product is essential to us. So, getting a: “Not bad, so far” from him after his 1st extract on Scalelist is considered a (little) success. (Also, That CRO is german. Germans are known for their no BS policy 😅 - which I like ) - - - PS: Check out our 14-days free trial on Scalelist(.com) and get 60 credits.

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Here are 45 Original A/B-Tests for brands making over $50,000,000/year. I spent over 120 hours doing analysis for these 15 brands. Coming up with high potential tests for them, sending out free advice. I put a lot of work into these analyses, including: ✅ Scraping reviews ✅Analyzing Facebook ads and angles ✅Analyzing competitors ✅Checking which tests have a high win probability (based on our database with over 2,500 test results) Some of the brands include: 1.BIRKENSTOCK 2.Sports Direct 3.PUMA Group 4.BRAUN BÜFFEL (Braun GmbH & Co. KG) 5.Thenap.dk Someone on the team told me that I should share these and I thought it was a great idea! I figured I might as well share my ideas publicly. If you have an e-comm website, you will definitely benefit from them. 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸'𝘀 𝗶𝗱𝗲𝗮𝘀: 1. Like this post. 2. Comment "Sharing is Caring". 3. Click the 3 dots in your comment and click copy (you will need this to verify once you click the link) 4. Click this link for instant access: https://lnkd.in/gxW3pBtd and i'll sent it to you ✨ #ecommerce #shopify #conversions P.S. Repost for priority access (sometimes the comments can get crazy!)

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