Virtual Identity

A new digital presence that reflects Innomotics' #ExcellenceInMotion – that's what our newest Case is all about. In close collaboration with the client, we brought their signature lime green and power grey to life online and...   👉🏼 created a comprehensive Figma style guide covering 13 pages of guidelines and framework, 22 standard components, 14 LDA components, and 13 SIDRIVE IQ components 👉🏼 reworked the entire information architecture and navigation concept and performed Accessibility Checks to ensure a barrier-free user experience 👉🏼 defined page types, carried out competitor benchmarking, and crafted 11 pages of copy text and did an initial exploration into ToV   Read the full Case via the link below and let us know what you think in the comments.   #DigitalPresence #InformationArchitecture #DesignConcept

Jennifer Reinz-Zettler, Head of Mobility at Bayern Innovativ GmbH – a company for innovation and knowledge transfer – emphasised the importance of engaging emotions in communication. Mobility has always been closely linked with emotions, and she underscored that this will continue to be the case. Get your free Download of our #NewMobilityNewMarketing Whitepaper in the comments below. #EmotionalCommunication #Marketing #Mobility

1.5 days full of bonding, laughter, and strategic planning: our #VIDays2024 🌻 Last week, colleagues from all VI sites came together in Munich to connect and get to know each other better at our annual VI Days. A variety of sessions - including Bachata dancing, hairstyling, table tennis, chess, yoga, and penalty shooting - broke the ice and fostered an environment of genuine connections. Warmed up by these sessions, we then dove into strategic discussions, brainstorming rounds and let our creativity run free to collect ideas for future initiatives.💡 We also honoured our jubilees, who have been with VI for an incredible 10 to 25 years, before getting ready for the grande finale – our #VISummerParty2024. 💃🕺🏼 📸: Peter&Pablo

This was our #VISummerParty2024. ☀️🎉 A big thank you to our colleagues, clients and partners who made our Summer Party truly unforgettable. We laughed, had great conversations, enjoyed amazing food and drinks and sang and danced our hearts out to our amazing VI Band, who took this summer night to the next level and kept everyone dancing all night long. 🎸🕺🏼🎶 📸: Peter&Pablo

Andreas Reichert, Managing Director & Co-Founder of the corporate mobility management platform MOBIKO, highlighted generational shifts in mobility perceptions. With a big scope and vision of the market, he observed that the younger generation embraces mobility diversity, whereas the older generation remains focused on vehicles. Get your free Download of our #NewMobilityNewMarketing Whitepaper in the comments below. #Mobility #Marketing

We just wrapped up two amazing days at Virtual Identity 💕🥳 From fun activities and strategic discussions to a fantastic summer party with our team, employees, and clients, it's been a celebration of our collective achievements. Excited for what's next! 🌟 #Teamwork #ClientSuccess #NewGoals #VI #Agency

Earlier this month, Sebastian Löwe joined the Digitaltag Freiburg 2024 as a guest speaker to discuss the impact of #AI on the evolution of the digital #UserExperience. His keynote "The Future of User Experience" emphasised four key takeaways: 👉🏼 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗲𝗱 𝗨𝘀𝗲𝗿 𝗜𝗻𝘁𝗲𝗿𝗳𝗮𝗰𝗲𝘀: Highlighting the future of user interfaces, he explained how these interfaces are becoming increasingly personalised. By reacting to user preferences and creating experiences in real-time, interfaces are becoming more intuitive and user-centric. 👉🏼 𝗠𝘂𝗹𝘁𝗶𝗺𝗼𝗱𝗮𝗹 𝗠𝗼𝗱𝗲𝗹𝘀: The keynote showcased how multimodal models are changing the digital interaction landscape. These models enable native interactions, making digital engagements more natural and engaging, which is poised to revolutionise user experiences. 👉🏼 𝗬𝗼𝘂𝗿 𝗪𝗼𝗿𝗹𝗱 𝗮𝘀 𝗮 𝗣𝗿𝗼𝗺𝗽𝘁: He introduced the concept of using our actions, behaviours, moods, and emotions as integral prompts in digital environments. This seamless integration ensures that user experiences are fluid and responsive, enhancing overall interaction quality. 👉🏼 𝗗𝗲𝗲𝗽 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻: Emphasising the role of user assistants and autonomous agents, the presentation discussed how these technologies are achieving deep personalisation. By learning from user preferences and behaviours, these agents act on behalf of users, creating more efficient and tailored interactions. #UX #DigitalExperience

In these fast-paced times characterised by the rise of #AI, more and more people are wondering if there is still a true meaning to life. Together with Caritas Österreich, we have proven that there is: the meaning of giving 🫶🏼 For our joint campaign with Caritas Österreich, we leveraged the unreal to highlight the very real problems in the world and raise awareness for their online shop #SchenkenMitSinn. We used the AI tools #Runway and #ElevenLabs to create a very special story – the story of the world's most intelligent donkey. What makes this donkey the most intelligent, you might ask? Well, it can be bought from our client's online shop, donated to people in need around the world and make a real difference to people's lives.   With spendings of less than €200, we achieved more than 160,000 impressions on Instagram and, more importantly, we were able to collect 1,668 donkey donations. 🫏   Watch the case film about the world's most intelligent donkey below, and find the link to the full case in the comments. #AI #GivingWithMeaning

What does the rapid rise of #AI mean for Design? How will AI change Design processes? And what does all this mean for the future of the Design craft? 👨🏻💻 These are the questions that Sebastian Löwe, Director of UX Design at VI, discusses in his most recent article. Read the full article via the link below and let us know what you think. #UXDesign #UIDesign

BIG NEWS❗️ Virtual Identity and Austrian Airlines won the DPOK, the German Prize for Online Communication, with our #Restfett campaign in the category "Traffic, Transport & Logistics". 🏆   The aim of the campaign we developed was to communicate the complex topic of #SustainableAviationFuel (SAF) made from used cooking oil in an understandable, humorous and typically Austrian way to raise awareness of CO2-reducing flying with SAF and to educate the public about its benefits.   Austrian Airlines' CCO Dr. Michael Trestl on the recognition: "We not only want to fulfil the needs and wishes of our guests for relaxation and inspiration, but also always take our responsibility seriously. The declaration of sustainable aviation fuel in a typically Austrian way fits in particularly well with our brand. The award in the transport category is a recognition for the whole team." Michael Schmidt, Creative Director at Virtual Identity: "We are pleased to have identified a solution to a topic of significant importance to the Austrian brand and society, which has often been the subject of considerable controversy. Our approach has generated understanding and a great deal of positive feedback." We are truly grateful for this honour and would also like to thank our client Austrian Airlines for having the courage to bring this ambitious campaign to life with us. ✈️   Read the full press release via the link in the comments.   📸: Mirella Frangella // Quadriga   #DPOK2024