vegconomist - das vegane Wirtschaftsmagazin

CEO-Statements: Was aufregt, bewegt, motiviert (Teil 10) Für Birgitta Ornau, CBO & CMO von Vantastic Foods (Velivery GmbH & Co. KG), ist das Bild des Bierbauch tragenden Mannes am Grill, der „Männlichkeit braucht Fleisch“ propagiert, ebenso veraltet und sexistisch wie die Aerobic-Bewegung der 80er Jahre. Alle Statements zum Thema „Männer brauchen Fleisch!“ – Geschlechterstereotype in der Grillwerbung finden Sie in unserer 10. Ausgabe der CEO-Statementreihe unter: https://lnkd.in/gCcAx7AD Wie können Unternehmen Ihrer Meinung nach Geschlechterklischees im Marketing überwinden? Möchten Sie als Führungskraft Ihre Sichtweise zu aktuellen Branchenthemen in einer der nächsten Ausgaben einbringen? Unser Agenturpartner vegency freut sich auf Ihre Kontaktaufnahme unter to@vegency.de. #CEOStatements #Grillwerbung #Geschlechterstereotype #Lebensmittelmarketing #Marketing #VantasticFoods #Diversität

Exciting news from Plant Based World Expo Europe which has unveiled the upcoming Plant-Based Excellence Awards, designed to recognise and celebrate those that champion excellence in the plant-based industry. “Standing out from the crowd is essential for all brands and their products. The Plant-Based Excellence Awards was created with this in mind – to help distinguish superior products available in the marketplace and reward the companies who are succeeding," says Abigail Stevens. #plantbasedbusiness #plantbasedproducts #veganbusiness #tradeevents

Väcka y Ditaly se unen para lanzar “La Gazpacha”, una nueva pizza vegana #lanzamientos #restaurantes #pizzasveganas #españa #alianzas

President of Food Solutions at Bunge, Aaron Buettner, said, “Beleaf PlantBetter stands out by delivering the same sensory excellence and processing ease as traditional dairy butter.” #dairyfree #veganproducts #dairyalternatives #plantbasedproducts

Fermented plant-based foods priced lower than animal products could make consumers less likely to buy them, finds study. Participants preferred fermented meat and dairy alternatives to be priced at parity with their animal-based counterparts, likely due to the perception that cheaper products are of lower quality. #consumerinsights #plantbasedfoods #fermentedfoods #fermentation

The priorities for the future of European agriculture have been summarised in a document published by Belgium, which calls for "enhanced attention to the availability and diversification of plant protein sources in the Union”. #agriculture #brussels #europeanunion #plantprotein

Lidl in Germany introduces wide range of new vegan products including moussaka, camembert, ribs, tortillas, and stracciatella ice cream. #germany #plantbasedproducts #plantbasedfood #plantbasedbusiness

Find out everything you need to know about Crafty Counter's famous vegan WunderEggs in this Q&A with CEO and founder Hema Reddy 🥚🥚🥚 #eggs #eggalternatives #plantbasedproducts #veganbusiness

Panda Express announces the return of Beyond The Original Orange Chicken made in partnership with Beyond Meat to menus across the USA following consumer demand and a Change.com petition. #veganbusiness #foodservice #meatalternatives #plantbasedmeat

Redefine Meat's much-hyped Redefine Flank Steak lands in European retail. The Flank Steak will initially roll out at Coop Switzerland, Ocado Retail in the UK, and later at Jumbo Supermarkten, Albert Heijn, and Crisp in the Netherlands, before eventually arriving at German and Italian retailers. #plantbasedmeat #meatalternatives #plantbasedbusiness #veganbusiness