Phiture

📙 Google Play’s branded ad slot is reshaping app marketing by requiring most publishers to bid on their own brand names for top placement, impacting organic downloads. Read more about how a balanced paid and organic strategy can help you maintain visibility on our blog: https://lnkd.in/exSTj5q7

Meet the next batch of awesome speakers joining us at the ASO Conference. We're really proud to have another incredible line-up this year, including: Ceren Acar, Marcus Burke, Jorieke van den Broek, Thomas Petit, Claudia Trujillo, Anton Tatarynovich, Zornitsa Stoycheva, Artsem Melnik, Joy Staples, Wolfgang Peters, Karan Tibdewal — and all the amazing speakers already announced with batch 1. 👉 Head to the event website to see the line-up so far and get your tickets — space is limited.

Amazing to see another breakout win from Phiture's genAI ASO testing solution PressPlay. Lockwood Publishing Ltd used PressPlay to deploy 110 experiments to Google Play in just two months — which led to a staggering 57% conversion rate increase. Key to this success is a fine-tuned AI model that is able to generate consistent visual assets in Avakin Life's art style — at scale. 👉 Read the full story here: https://lnkd.in/eHCizD8H

ICYMI: WWDC 2024 Updates for App Marketers: Nominate your app for featuring on the App Store, win-back offers, CPPs to support deeplinks, home screen customization, and more! 🗞️ https://lnkd.in/et4NNcy9

Today, we are incredibly excited to announce the first wave of speakers for this year's ASO Conference with you. Join us to hear from industry leaders sharing growth lessons that you can apply to your app or game. Meet the first part of the line-up: Becke Broadbent — Senior Product Manager, Adobe Veera Ala-Kaila — Director Performance Marketing, Growth, Wolt Michael Grierson — Global Lead App Store Optimization, Canva Vahe Baghdasaryan — Senior Growth Marketing Manager, CoinStats Simon Thillay — Head of ASO, AppTweak Jenny Kay Pollock — Lead Monetization Manager, Together Labs Andy Carvell — Co-Founder & CEO, Phiture Moritz Daan — Co-Founder & Partner, Phiture If you haven't gotten your ticket yet, head to the event website and secure your spot. See you in September!

In this presentation, Phiture's Senior Growth Consultant, Joy Staples, will cover how to make your product stand out and stay ahead of the curve by: ✅utilizing user research, ✅AI integration, ✅powerful in-app events, and ✅optimizing custom shop listings. Find out how to improve your products and stand out in a crowded market with these useful suggestions and real-world examples. 💯 🚀 You can watch the full video here: https://lnkd.in/dRnk764J #AI #apps #product

🙌 ASO Monthly 96 is out! Your round-up of everything that happened in ASO last month, including... 👇 1️⃣ Google I/O 2024 Recap 2️⃣ Keyword-targeted Custom Store Listings 3️⃣ New App Store Privacy Requirements in Effect 4️⃣ Apple’s Design Awards 5️⃣ New government labels on Google Play 6️⃣ Simultaneous app downloads on Google Play ➕ Tool updates from App Radar and AppFollow ➕ Interesting reads from AppSamurai, AppTweak, App Radar, and AppsFlyer: 13 Mobile App Analytics Tools, Google I/O 2024 Highlights: AI & Google Play Updates, Similar Apps in Google Play: Are they Important for ASO, How to use AI to boost your ASO 🤓 Read the full blog here: https://lnkd.in/eC2iCvYU 💌 Subscribe to our ASO Monthly newsletter to receive the latest ASO news in your inbox once a month: https://lnkd.in/e-jUqZ-S #ASO #AppStoreOptimization #MobileMarketing

🎧 Listen in to the latest episode of CHURN FM with Phiture’s Co-Founder & CEO Andy Carvell — available everywhere you listen to podcasts. "Mobile is really a lot more about like the user than it is about any specific hardware or software platform. I can definitely foresee a situation not too far in the future where we're interacting with apps or with brands through mobile technology, but without a physical device in front of us. The level of interactions people are having will just get much more seamless." Andy and Andrew spoke about Phiture's systematic approach to helping companies optimize their user engagement and retention strategies, frameworks Phiture uses to increase mobile app retention, the future of mobile app interactions, the potential of voice interfaces and AI, and how these innovations fit into future growth strategies for mobile.

I first discovered Andy Carvell many years ago while building a mobile app, thanks to his mobile growth stack framework. 📈 His insights were instrumental in shaping our approach to growth and retention. ⏩ Fast forward to How To Web (again), where I had the pleasure of meeting Andy in person. Our discussions only deepened my appreciation for his expertise and innovative thinking in mobile retention strategies and retention in general. Today, I'm excited to have Andy, CEO and Co-Founder of Phiture, join us on CHURN FM. In this episode, Andy shares the framework Phiture uses to boost mobile app retention, drawing from his extensive work with companies like SoundCloud and VSCO®. 🤖 We delve into the future of mobile app growth, discussing the potential of voice interfaces, AI, and wearable technology. One of the standout moments for me was our conversation on the power of personalization and how Phiture's systematic approach can help optimize user engagement and significantly improve retention rates, specifically focusing on how you can leverage environmental triggers to boost engagement. 💎 This episode is packed with valuable insights, and I’m sure you’ll find some great takeaways. Andy's expertise in data tracking and targeted user engagement offers a fresh perspective on driving retention in the mobile app space. The links to the recording are in the comments of the shared post, and I’d love to hear any feedback on how the show could be improved. If you find any useful nuggets for yourself, please share them! I'm excited to see how this episode performs and hear your thoughts on the retention strategies Andy discusses 🍿

🔓 Ready to fully unlock AI? 🔓 Tune in to Unlocking AI: Boost Your Business & Mobile App Success with Expert Alice Muir Kocourková, Phiture Join hosts Reut Lazo & Jenny Kay Pollock as they discuss adding AI to your company, mobile app growth strategies, and how AI can help remote workers with our amazing guest, Alice. In this episode, Alice highlights how AI has accelerated her learning and development while speeding up testing and experimentation. She covers the legal and brand implications companies face when implementing AI. Key Takeaways: ✅ AI's impact on Alice's workflow for learning, development, and rapid experimentation. 🤖 Useful AI tools Alice uses like ChatGPT, Krisp, MagicSlides App, Grain Recorder. 🧠 The importance of AI governance and ethics as the field evolves. 💡 Inspirations in AI field like Annika Dunaway from Aampe and Professor Lillian Edwards. Alice also discusses her "Subscription Stack" framework and invites listeners to provide feedback and contribute. 💬 Share how AI has impacted your personal learning and development. Did it help you do anything new this week?