Ideas Engineering

🚀 Media & Tech Con vibes 2024 🚀 At this year´s Axel Springer Media & Tech Con, we presented the Apple Vision Pro, one of Apple´s newest tech devices. It was inspiring to see how many colleagues from Axel Springer did not hesitate to try out this innovative technology. In addition, the conference provided a platform for stimulating discussions and presentations on forward-looking ideas in the tech sector. In this dynamic environment, two members of our Ideas Engineering team also had the honor of giving a presentation. Christian Krauß and Christoph Spinger gave interesting insights into the possibilities of the Apple Vision Pro. Did you also have already the chance to try out the Apple Vision Pro? #axelspringer #mediaandtechcon #asallstars #applevisionpro #technology #innovation

Join us this Thursday, April 18th at 6 PM at the SPACE by nextMedia.Hamburg for an intriguing dive into the capabilities of Apple Vision Pro. Axel Springer’s Ideas Engineering is thrilled to showcase how this technology is shaping the future of media and communication. 📌 Fabian Wolff - CEO of Wolff Interactive GmbH and educated economist. 📱 An industry veteran, Fabian has over twenty-five years of experience in digital media. His career path includes work in apps, augmented and virtual reality, gaming, and AI. His approach focuses on utilizing innovative technology to craft not only cutting-edge but also emotionally resonant brand experiences. 📌 Dennis Ullner - Strategy Director at Grabarz & Partner. 📈 With a robust background in communication strategy, Dennis’s role involves scouting and implementing new technologies for clients. He leads the creation of pitch decks that integrate these technologies into effective communication solutions, and provides hands-on training to clients. 📌 Christoph Spinger - XR Engineer at Axel Springer NMT. 🔍 Since joining Axel Springer in 2022, Christoph has been pivotal in developing XR systems. His deep involvement in the XR community since 2012, including co-founding VR Nerds in Hamburg, positions him perfectly to explore and expand the frontiers of immersive media through Apple Vision Pro. The panel, moderated by Lars H. Eckernkemper, will cover topics such as first mover advantages, practical experiences, daily usability, skepticism towards new technologies, and variations in the Apple Vision Pro. Details: nextReality.Hamburg e.V.

Our HTML and CSS workshop was a great success! 🎉 Did you know what steps are needed to… …make a link change color when hovered over? …display the website's name and a custom icon in the browser tab? …to embed social media channels? During the two-day event, our intern Mika, as well as two members from Team Lingu Laura and Johanna learned how to create their own website using Visual Studio Code. After a successful setup, they wrote their first HTML tags and become familiar with the basics of web design. They delved into structuring and positioning web content and even visualized wireframes on paper on the first day. In the second part, they dove deep into CSS coding to customize the design of their websites. They learned how to classify and format paragraphs, played around with colors, fonts, and other stylistic elements. From now on, they definitely see websites through a different lens 💡 Huge thanks to Ulf, Timon, Tom from Team 3 Rochen for your inspiring guidance throughout the workshop. It was a blast and we look forward to the next in-house workshops at Ideasengineering #coding #workshop #knowledge #exchange #teamwork #html #css #incodewetrust #ideasengineering

For this international women’s day we want to give a big shoutout to all the women working at Ideas Engineering.    Rupi Kaur once wrote this poem: “We all move forward when we recognize how resilient and striking the women around us are.” and that also applies to our workplace.   The women at Ideas Engineering show their potential day by day and make our workplace a brighter place with their motivation, their work, their ideas, their laughs and their drive to get better at what they do everyday.     We are so grateful to have all of you aboard and wish you a wonderful international women’s day.    And as our dearest Feel Good manager Anja once said: “All women at Ideas are cool”   

Exciting reveal! Explore the heart of our business and what distinguishes us. #ideasengineering #peopleofaxelspringer #axelspringerlife #CompanyInsight #ChatGPT

🎃 Embracing the AI spirit this Halloween! 🤖👻 As the days get shorter and the nights get spookier, we decided to get our AI systems into the Halloween spirit too. Wishing everyone an AI-mazing Halloween filled with surprises and plenty of fun! 🎉👾👁️ #HalloweenAI #AIBoo #ideasengineering #peopleofaxelspringer #axelspringerlife

Join us in our journey to explore ChatGPT's transformational possibilities for your next event, where we'll foster innovation together! #ideasengineering #peopleofaxelspringer #axelspringerlife #ChatGPT #AIWorkshop #innovation #workshop 

It was a pleasure to host this AI workshop for your great team. Thank you for having us, we had a lot of fun ⛵🤖

Mixed Reality: The Future of Branding Two weeks ago, our team was represented in Düsseldorf at the #Markenfestival, where we had the opportunity to share Axel Springer's exciting visions for the future with mixed reality glasses. 👓 What Stood Out? What was particularly noteworthy was the intensive work being done across various brands in the mixed reality space. The evening was a testament to the incredible potential and near-future applications of AR and VR technologies in branding and customer engagement. 👏 Acknowledgments Special thanks to Simon Preuß from L'Oréal, Soren Lass from Augmented Robotics GmbH, Sandra Freisinger-Heinl from BCMA (Branded Content Marketing Association), Camillo Stark from MSM.digital, Daniel Sack, and Bjoern Becker for their insightful presentations and enriching discussions. 🤝 Partners & Hosts We're also grateful to the VR Business Club for extending the invitation and for orchestrating such an impactful event. 🔗 Connecting the Dots At Ideas Engineering / Axel Springer, we're committed to pushing the boundaries of what's possible with mixed reality. The insights we gathered from this event will undoubtedly inform our future initiatives. 👀 See You Next Year!We’re already looking forward to what next year’s #Markenfestival has to offer!