GLS/NXT

Today, we are launching Spotlight, our delightful advertising platform at GLS/NXT, and are thrilled to welcome Publicis Media as our partner. Spotlight redefines advertising by seamlessly integrating a delightful, immersive advertising into our redesigned GLS parcel tracking experience, beautifully combining logistics with digital advertising. 🚀 In a world where traditional online ads lose impact and consumers become "banner-blind," Spotlight offers a compelling alternative. It transforms the parcel waiting time — often static and uneventful — into an interactive adventure. Whether on desktop or mobile, users can watch videos, play games, or shop within beautiful interactive wallpapers that double as engaging advertisements — all while keeping an eye on their delivery. 👁️ Publicis Media, one of the world's leading media agency networks and our launch partner, has already onboarded one of its first clients to use our platform and showcase its new fleet of commercial vehicles, setting a new standard for how brands interact with their audiences. 🤝 https://lnkd.in/dUdtSDmE #GLSNXT #advertising #innovation #publicis #collab #spotlight #digitaladvertising

Mission Viral: 1 Million Views ✅ One year ago today, I joined GLS/NXT, and what a year it’s been! Celebrating this anniversary, I never imagined I would be part of a TikTok series that would see a video surpassing one million views today. This feels unreal! 🤯 Launching the "GLS Pakete" TikTok channel as part of our private consumer business marketing strategy at GLS Germany GmbH & Co. OHG was a bold move. I'm incredibly grateful for the outstanding feedback we've received from the community and industry peers – here's how we've done (so far): 👀 2,194,128 Views 💙 21,226 Likes ☺️ 5,740 Followers 💬 1,074 Comments 💾 1,302 Saves 📣 922 Shares We focus on authentic storytelling and creativity to engage a younger audience and transform our GLS brand image. Inspired by successful strategies from brands like AEVOR and Deichmann, we craft engaging narratives and relatable characters. The journey begins with "Mascha", played by Marija Mauer, who brings in fresh energy as our new "TikTok Manager". Her episodes, produced together with Elisabeth Greger, help us connect with viewers by showcasing the human side of our business. Can't wait to see what comes next! 🚀

Our GLS/NXT design vision is to build the most convenient and delightful experience to send, receive and return parcels with GLS. So how do we get there? 🙂 Here is what Jonathan Heuser from our GLS/NXT Design Studio thinks: When we design something, we think in 7 stages. These include: - Access & Utility: Does it work (at all) and make sense? - Experience: Does it work well and is it intuitive? - Aesthetics: Is it visually appealing and do the interactions feel natural? - Delight: Does it create delight? At the end of the day, people don't rave about a product for doing what they expected, they rave about it for doing something they didn't expect. So we have to get a million little details done right. #design #GLSNXT #GLS #logistics #rethink #innovation #delightful #delivery

How do you turn BVB fans into GLS fans? 🤔 It's more than just placing our logo on the jersey. It's about creating delightful experiences throughout the season that add real value, capture attention, and drive engagement. Crafted in the GLS/NXT Design Studio, the essence of our new campaign, in partnership with Borussia Dortmund and OneFootball, is offering fans a chance to win something truly special: tickets to BVB's season finale, including a stadium tour and a meet & greet with a BVB legend. In a unique twist, participants also get to experience our private consumer products, deepening their engagement with the GLS brand. As BVB advances to the Champions League quarter-finals, we’re celebrating a remarkable number of engaged fans, evidenced by a high conversion and opt-in rate, especially noticeable during yesterday's match halftime against PSV Eindhoven. 🖤💛

💻 What will AI-First User Interfaces look like?📱 Our "AI-First User Interfaces" event recordings are now online! 🎥 Two weeks ago, we hosted 60 designers, founders, researchers and engineers for the first-ever event hosted by Quick Coffee and Interface Capital, with amazing support by the GLS/NXT Design Studio and the Merantix AI Campus. We were happy to welcome six inspiring speakers to the stage, for which all video recordings are now live on the Quick Coffee YouTube channel (Links below). We want to say a huge thank you to everyone who joined us, participated in the discussions and especially to all of our event speakers Fabian Harmik Stelzer, Linus Lee, Avi Schiffmann, Celina Messner, Lea Schäfer and Roy van Rooijen 🤝 All of your keynotes or fireside chats were a glance into the future of design, product and user interfaces 🌊

Join us for a AI-First User Interface meetup hosted by our resident GLS/NXT, Interface Capital, and Quick Coffee! ☕ Today's AI chat interfaces often mimic traditional designs, attempting to fit AI into existing user interfaces. Recognizing the importance of AI-first design in driving mainstream adoption and improving the utility of AI in our daily lives, we invite you to explore the potential of AI on user experiences. This event serves as a portal to the upcoming technological wave, where we'll discuss how AI-first design can revolutionize interfaces, turning them from mere tools into intelligent, anticipatory partners. Be part of the conversation as we discuss the limitless possibilities and future impact of putting AI in the heart of user interaction. 👩🎨 🎟️ Register here to secure your spot: https://lu.ma/w1lzqxyv

🎉✨ Thank you to our incredible community! 🌟 We're thrilled to announce that we've hit the 1,000 follower milestone (and counting!) on LinkedIn in less than 11 months! 🚀🎊 A heartfelt thank you goes out to all our friends, colleagues, partners, and family from GLS Germany GmbH & Co. OHG for your continuous support. 🙌 Your engagement and encouragement have been the driving force behind our achievements. As we step into 2024, we're filled with gratitude and optimism. Here's to an exciting and successful year ahead, filled with growth, innovation, and meaningful connections. 🌍💼 May it be a journey marked by mindfulness and peace. Wishing everyone a fantastic 2024 – let's make it a year to remember! 🎇🌈

🎄✨ Wishing you a Merry Christmas from the entire GLS/NXT Team! 🌟 As we reflect on the past year, it has been nothing short of intense and transformative for us. We've experienced tremendous growth as a team and laid the foundation for an exciting journey ahead in 2024. As the year comes to a close, we express our gratitude for the support shared with our colleagues, partners, and friends. Your contributions have played a vital role in our accomplishments. Here's to the festive season and the promise of new beginnings! 🥂✨ Wishing you all a joyous holiday season filled with love, laughter, and moments of reflection. #MerryChristmas #TeamSpirit #NewBeginnings #CheersTo2024 🌟🎉

Amazing teamwork makes the xMas Video dream work! 🎁💙 GLS Germany GmbH & Co. OHG GLS HORIZONT #christmas #xmas #GLS #campaign #horizont https://lnkd.in/evVhPTXe

Super delighted to share that the GLS/NXT Design Studio created this year's global Christmas 🎄video for GLS Germany GmbH & Co. OHG, GLS Spain, GLS Austria GmbH, GLS Portugal, GLS Italy, GLS US ... and more markets to follow - within a month! 🚀 Here`s to even more delightful experiences across GLS next year. #GLS #Marketing #delightfulexperience #GLSNXT #designstudio #collab