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Unlock the value of 350 million ad-filtering users who are digital-first and purchase-decision makers. Find out more about this receptive audience in our blog “Who are ad-filtering users?” https://lnkd.in/eQieYd7x #userexperience #adfiltering

The Ad-Filtering Dev Summit is back for its seventh installment!  Join us this October 24 and 25 in Berlin with co-hosts AdGuard. Meet old friends and other like-minded people from all over the world who are transforming the internet experience for the better. The call for papers is now open! Read our latest blog for all the details. We can’t wait to hear your ideas and hope to see you on stage in October. https://lnkd.in/gPzJb3S9 #AFDS2024 #fairinternet #adfiltering

How can a browser deliver a positive user experience, with ads and without compromising user privacy? A positive user experience, the cornerstone of building trust between the user and the browser, comprises factors like seamless browsing, browser performance and the display of ads during each session. Founded in 2016, Aloha Browser has created an ultra-secure mobile-first private browser that is easy for everyone to use. Aloha’s founders decided ad filtering would be the best way to deliver an acceptable user ad experience without compromising privacy or browser performance. Read the eyeo x Aloha case study to learn more about how this partnership allowed Aloha to deliver on user experience while focusing its resources on building more privacy-focused features to ‘wow’ its users. https://lnkd.in/eMjnmfAU #userexperience #alohabrowser #adfiltering #innovation

Start making advertisements people talk about. Auto-play video ad formats may be popular with advertisers but are rated the most annoying by users (Statista, 2021).  Instead of the last-click approach, look at a multi-touch attribution model that contains elements of attention and purposeful interaction. Leveraging static creatives with a user-initiated video element, for example, clearly respects user choice and when a person clicks it means that want to engage with the brand. “It’s not an ad, but an ‘add’ to your life. It’s a different way of looking at media and intersecting ourselves in the conversation.” -Kaleeta McDade, VML in a Campaign US Panel last month. For inspiration and more insights on how to put people and creatives first, check out the full article in Campaign US. https://lnkd.in/g8UWC5JC #userexperience #creativeads #advertising #adfiltering

Want to make a big impact? We’re #Hiring! Engineers, HR, product leaders, data scientists and more! Join our global team in transforming the internet into a trusted, sustainable and accessible place for everyone. https://eyeo.com/careers #techjobs #recruiting #remotework

MV3 is here and we’re ready for it! Our ad-filtering extensions are among the first to embrace Manifest V3, ensuring our users can continue enjoying their favorite extensions across all devices and platforms. “Keeping our ad-filtering technology up-to-date is paramount to our user base for their experience and privacy, and our numerous partners who rely on it for a fair value exchange. As soon as MV3 was announced our team of dedicated engineers got to work to ensure our tech would stay best-in-class. The goal was that once MV3 was finally implemented, our users and partners wouldn’t even notice the difference. But in the background, our teams put in years of hard work, overcoming various challenges to accomplish this monumental feat. “ Read more in our latest blog: https://lnkd.in/gZyzj_ap #ManifestV3 #MV2 #adfiltering #userexperience #techinnovation #MV3

What does 'ad filtering' mean? What does an ‘ad filtered’ experience look like? In simpler terms, ad filtering (unlike traditional ad blocking) means that users today can enjoy a nonintrusive browsing experience where the ads they do see exist in a low-cluttered environment. It’s not excessive, it doesn’t pop out of nowhere and there’s no panic scrambling between tabs to try and turn off the sudden burst of noise. Find out what that looks like in this video or at eyeo.com/what-we-do #adfiltering #adblocking #userexperience #userfriendly

❌ Myth: Ad blockers are the problem. ✅ Truth: Excessive ads are the problem. People download ad blockers because excessive ads are disruptive and annoying. But total ad blocking negatively impacts the ability to keep the internet a free and open place to consume quality content. 💡 That’s why 350 million users prefer the balanced, middle-ground solution of ad filtering. Ad filtering enables people and businesses to regain control over their experience, content creators and publishers to be rewarded for their content, and advertisers and consumers to connect on mutually agreed terms. Learn more about ad filtering: eyeo.com/what-we-do #adfiltering #adblockers #balance #userexperience #qualitycontent

When discussing online advertising or ad blocking, it’s often assumed users either love all ads or hate and block them all. However, most people’s opinions are more nuanced. They accept ads if they are respectful and nonintrusive, and if users have some control over the ads they see. ✅ 62% of users value control over the types and number of ads they see. ✅ 58% of ad-filtering users are open or neutral to nonintrusive ads. ✅ Ad-filtering adoption increased by 42% since 2021, with 307 million users allowing Acceptable Ads by Q2 2023 (2023 eyeo ad-filtering report) Learn how ad filtering creates a balanced internet, meeting the needs of users, advertisers, and content creators. Read the full blog to discover the value and importance of ad filtering in today’s digital world:  https://lnkd.in/eEt6xGM5 #Adfiltering #Adblocking #Onlineadvertising #Userexperience #Digitalbalance

Did you know that the average publisher loses 10-40% of their revenue to ad blocking? What you may not know is that ad blocking has largely shifted to ad filtering, with over 350M global users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators. By focusing on ad filtering instead of ad blocking, eyeo balances user centricity with publisher monetization. Find out how 9 of the top 10 Comscore publishers achieve the ideal equilibrium in the publisher’s guide to ad filtering. https://lnkd.in/e9iesyuD #userexperience #adfiltering #publishers