“All these excellent ideas or big ideas often sound like stupid ideas. Somebody once told me, in the early days, ‘Don’t worry about anyone stealing your idea. If it’s any good, everyone will dismiss it.’ And that was exactly the truth” — Brian Chesky, Co-founder and CEO of Airbnb
Often the doubt that comes with launching a startup with a truly new idea is the hardest part of defining a sound go-to-market strategy.
This strategy is ultimately designed to increase the chances of widespread market adoption, which is why a founder has to ask themselves the following questions before getting started:
◼️ How will I convince my target audience of something they've never heard of before?
◼️ Who might be interested in piloting this idea since it has never been done?
◼️ What information do I need to include to communicate my idea to potential customers clearly?
The answers aren't easy, either. We've seen time and time again how new and innovative ideas are often ridiculed because the general public has a hard time imagining their wider use.
The market almost always doesn't recognize an idea as a good idea until it has been proven to work.
At Beam, we build, launch, and support startups as they find their footing in the logistics industry. We've given a lot of the same advice along the way, which is why we want to share it with you now.
Below are our general guidelines for creating a solid go-to-market strategy. This is just one chapter in our training guide, and we plan to publish more chapters in the future. These detail everything from finding the right product-market fit to structuring your sales team.
We would also like to thank our co-author Lukas Schneider, the Commercial Director of Edenred, for his time and effort in helping to create this guide.
Want to learn more about how we build companies at Beam? Check it out below:
https://lnkd.in/ergkN29C
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