ABOUT YOU

🆕 Just released! Q1 2024/2025 marks a solid start to our new financial year. 📶 One decade in business, we proudly announced an increase in EBITDA and positive free cash flow in today’s Q1 2024/2025 release, while reiterating our full-year guidance for Group revenue growth and adjusted EBITDA. "As we celebrate our tenth anniversary, we are proud to have strengthened our margin and liquidity through efficiency gains and cost control," says Tarek Müller, the ABOUT YOU Group's Co-Founder and Co-CEO. "In addition to the EBITDA margin, we have also improved our gross margin. Investments in marketing and technology across both our business units will be the catalyst for accelerating our Group revenue growth going forward. This, combined with improving market conditions and the industry's strong growth potential, makes us optimistic about the current and subsequent financial years." 🎦 Strategic investments have strengthened our position: The successful anniversary campaign reached over 400 million gross contacts on TV alone in April and May 2024 and newly co-created celebrity brands, such as ABOJ ADEJ with Tedros Teclebrhan aka "Teddy", activated both new and existing customers. ℹ️ For detailed KPIs and their drivers, please visit our Investor Relations website: https://lnkd.in/eMXpd3k #ABOUTYOU  #anniversary  #financialreports  #profitability  #growth

#MemoryMonday – Throwback to our Annual General Meeting 2024 with an exclusive peek behind the scenes of our webcast:    This year's Annual General Meeting was more than just an obligation. Rather, it was an opportunity for us to:    – inform about the ABOUT YOU Group’s financial and business achievements, and strategic priorities,  – engage with our shareholders in an interactive Q&A,  – and bring the brand directly to the audience’s screens.    The virtual event was produced with imaginative settings, an inviting atmosphere, and impactful discussions. Our Supervisory Board, Management Board, crew, and subject matter experts collaborated seamlessly, both in front of and behind the cameras. Memorable!    #AGM  #InspirationInEveryFrame  #WayForward  #Team 

We recently teamed up with Techniker Krankenkasse to host our very first ABOUT YOU Kicker Championship 2024 🏆⚽️ Teams signed up with their best kicker mates to compete in an intense but friendly match against other colleagues. It was fun to see all of them showing off their skills outside of their work environment. Meanwhile, many other colleagues cheered them on to find the ABOUT YOU Kicker Champions 2024! As we all came together for this occasion, we also took the chance to watch a game of the European Football Championship together, adding to the excitement and creating joint memories. 🎉 Snacks and drinks fueled the energy, making it a perfect blend of sport and socializing. A huge thank you to everyone who participated and made this event such a success! Let's keep the momentum going and continue to make ABOUT YOU a fantastic place to work. 💪

🎞️ Produced to inspire and engage, frame by frame. It's that time again: We proudly held ABOUT YOU Holding SE's third Annual General Meeting. It was a virtual event featuring imaginative settings, lively discussions, inviting atmospheres, and an impactful presentation. All with a twist of inspiration. Following the opening remarks from Sebastian Klauke, Chairman of our Supervisory Board, our three Co-Founders and Co-CEOs shared the business highlights and financial performance for FY 2023/2024 and provided an outlook on our Group's strategic priorities ahead. We highly appreciate the shareholders' participation, with more than 73% of the registered share capital voting and all agenda items being approved by at least 99%. Thank you, we look forward to continuing the journey together. 📼 A replay of the Co-CEOs’ speech is already available at:  https://lnkd.in/eBYMC8-b 🎥 Stay tuned, more behind-the-scenes material under the theme "Inspiration in Every Frame" will follow soon. #AGM  #InspirationInEveryFrame  #WayForward  #Team

🚀 The first day of K5 - Future Retail is behind us and we are thrilled! 🌟 A highlight was the inspiring talk with our SCAYLE Commerce Engine customers FC Bayern München and Fielmann Group. 👥 Together with our Co-Founder and Co-CEO, Tarek Müller, and one of our Managing Directors of SCAYLE, Tobias Ring, they discussed the challenges they faced when they decided to trust in SCAYLE for their customers' online shopping experience. ⚽️ For FC Bayern München, it is essential to quickly offer their fans jerseys of new players, which they can personalize using an advanced configurator in the online store. Stefan Benzinger, Head of E-Commerce, emphasized that they now provide one of the best configurators on the market. Additionally, fans can now participate in auctions for special items like signed jerseys. 👓 Fielmann, on the other hand, focuses on the seamless integration of the online and offline shopping experience. With an innovative configurator, customers can try on different eyeglass models online by digitally "erasing" their current glasses. Those who prefer in-store consultations can now conveniently book appointments online, explains Stefan Wolk, Director E-Commerce. 🌍 SCAYLE supports all enterprise customers that want to expand internationally, assissting with various challenges such as different payment methods and transport conditions. 🚀 Do you experience any challenges with your online store or have new ideas for your customers, and do not know how to implement them? We are confident that SCAYLE can help you. Visit our booth today – our colleagues will be happy to advise you and serve you a fantastic cappuccino! #K5 #SCAYLE #ECommerce #FCBayern #Fielmann #OnlineExperience #Innovation #CustomerSuccess

Are you ready for the K5 - Future Retail? With our software-as-a-service company SCAYLE, we are excited to be part of this year's event and look forward to seeing you at our booth! Our Co-Founder and Co-CEO Tarek Müller will be discussing the future of e-commerce with some of our SCAYLE partners on the Experience Stage on the first day of the conference – Tuesday, June 25 - at 4:10 p.m.. Topics will include how Fielmann Group & FC Bayern München are growing with SCAYLE Commerce Engine. Later that day, at 5:55 p.m., Tarek will be on the Future Stage to share his perspectives on the e-commerce market in 2024. But that's not all! On the second day of the conference, he will be back on the Future Stage at 3:15 PM for the K5 Thesen Wrap-Up. 🗓️📍 Visit SCAYLE's booth or attend Tarek's talks. We look forward to seeing you in Berlin! #K5 #FutureRetail #ECommerce #SCAYLE #Networking #Innovation

🔈 Get ready! Our subsidiary SCAYLE, one of the world's fastest-growing software-as-a-service commerce platforms, is set to redefine enterprise retail with their latest product showcase: Enterprise Evolutions. Highly intuitive, these feature updates promise to deliver seamless, pain-free commerce experiences for brands, retailers, and their customers alike. Congratulations, SCAYLE Commerce Engine! #EnterpriseEvolutions  #EnterpriseCommerce  #FutureOfRetail

𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗺𝗶𝘁 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁. Unsere neue Initiative #democracyisABOUTYOU, in Zusammenarbeit mit der Kreativagentur Jung von Matt, setzt ein starkes gesellschaftliches Statement für Demokratie und Vielfalt – über Fashion  hinaus. 📦 Wir haben geliefert: Seit dem 22. Mai 2024 haben wir  50.000 Demonstrationsschilder in die Bestellkartons unserer Kund*innen in Deutschland gelegt. Produziert aus recyceltem Karton, sind sie kreativ gestaltet und mit sieben unterschiedlichen Statements versehen. 🇪🇺 Jetzt seid ihr dran: Die Europawahl am 9. Juni 2024 ist entscheidend, um unsere demokratischen Werte zu stärken. Jede Stimme zählt! Gemeinsam möchten wir die Wahlbeteiligung fördern und das Bewusstsein für die Bedeutung demokratischer Werte stärken. Nehmt die Schilder aus eurer Bestellung mit zur nächsten Demonstration. 💬 Uns hat viel Feedback und Unterstützung zur Initiative erreicht, was ihre Relevanz und Wirkung unterstreicht. Lasst uns weiterhin unsere Stimmen erheben und die Stärke unserer Community zeigen. Weitere Informationen zur Initiative hier: https://lnkd.in/eYNUEF9B #fashionmitengagement #europawahl2024

One decade of ABOUT YOU - what a milestone! 🤩 More than 1,200 colleagues from 74 nationalities are working on the daily shopping experience for over 33 million customers, and countless more across 200 online shops powered by SCAYLE Commerce Engine. Of course, we did not miss the opportunity to celebrate that in a proper way. This month was not only about special campaigns and attractive offers for our loyal customers, but also about celebrating our employees and thanking them for their effort and commitment over the past decade. 👏 But last week was all about us! To set the right mood, we prepared some little extras throughout the week and ended it with a glamorous party. 🥂 We rented the venue Der Player Hamburg and brought all of our colleagues together to reflect on this journey and look forward to the next ten years. The message of the evening was clear - without our employees, ABOUT YOU would not be the company it is today. Thank you to everyone who has shaped this company, supported, and trusted us over the past decade. ❤️ There is only one last thing to say: Cheers to 10 Years ABOUT YOU.

🏆 We made it! ABOUT YOU won the #GermanDigitalAward (Deutscher Digital Award or DDA) in the category 'Digital Commerce - Retail Media Solutions'. We are truly proud to have received the Bronze Award on May 16, 2024. Notably, as no Silver or Gold were awarded, we were the only campaign recognized in this category. Let's take a look at our award-winning campaign: 🏅 Challenge: In today's hyper-stimulated media landscape, where brands, campaigns, and events constantly vie for attention, brand loyalty is short-lived. With every short video consumed and every new brand introduced, attention spans and loyalty decrease. Crucial for any brand to stay relevant is: How do you transform sporadic customers and established fans into loyalists? 🎖 Solution: Partnering with Nike, ABOUT YOU tackled this challenge with the Loyalty Week – a week of loyalty-focused campaign activities across all ABOUT YOU channels. Its aim was not to earn loyalty in a day but to build their passion for Nike’s products day by day. 🏅 Approach: Through three content co-creations, across five channels, and the collaboration of two brands, we concentrated on three key messages to target 2.6 million customers, segmented into 54 groups based on their sports interests, age, and gender. We created channel-specific content and reinforced the loyalty messaging with tailored rewards. The more loyal the customers, the bigger their rewards. Consisting of creative experts from advertising, corporations, and the press, the DDA jury evaluated our campaign for its innovation, craftsmanship, and user-centric approach. Thank you, Bundesverband Digitale Wirtschaft (BVDW) e.V., we are thrilled to have taken the marble trophy from Berlin to Hamburg! #DDA #DDA24 #EditionX