Hier erfahren Sie, wie Sie als Copywriting-Praktikant einen bleibenden Eindruck hinterlassen können.

No começo tudo pode parecer confuso ou você pode se sentir deslocado, o que é bastante comum. Se apresente sempre disposto a aprender e ouvir, tire suas dúvidas sempre que necessário e entenda que talvez seja preciso tentar e repetir muitas vezes para se aprimorar.

If you're determined to learn and are committed to giving it your all, you can quickly learn. It always seems impossible at the beginning, give it at least 3-4 weeks, that's how much time it takes to understand how things work. Eagerly learning from different platforms, and researching in depth differentiates you from those who are learning for the sake of finding a shortcut to become a millionaire. It's about the Mindset.

When interning in any position but specifically in copywriting, it is imperative to be curious and learn from your superiors, but also from your peers who’ve been working on your level. Only by asking questions it is posible to adapt to the company’s needs and therefore perform your role as an internship as better as possible. That translates in gaining experience as a copywriter and it also enriches your mind and talents.

Absolutely true! quickly adapting to your work environment and job requirements can make you stand out fast. This reminds me of my first Upwork client. He had hired a team a few months before bringing me on and had meticulously trained them in the company’s processes: research, keyword finding, content writing, image design, and posting. I joined late, and he was hesitant, thinking he'd have to go through the whole training process again with me. He told me he'd only proceed if I could write trial content that met their standards. But guess what? I dove in, learned everything on my own, and nailed it with my very first write up. He was amazed—no extra effort needed from him. I ended up working for him for a year and a half.

As a copywriter, I ask everyone questions—myself, my audience, clients, fellow copywriters, clients of clients. When you’re not clear on an outline, strategy template, or client summary… When you need help with a specific project… When you’re looking for feedback to improve… When you want voice-of-customer research insights… Ask questions, and do so respectfully.

The best advice I ever received about asking questions as an intern is this: "keep a WTF book". In this book, write down any and all questions that you have, but don't ask any of it until the end of the week. This way, it gives you time to find the answers yourself and also you're not bombarding your boss at random times and breaking their work flow.

One simple rule I learned at the beginning of my career was to ask questions—but there's a catch. You can't ask silly questions and irritate your boss. With tons of data available on the internet, use your own effort first. People don't like to spoon-feed their employees when they have a hundred other things to do. Here's a small rule to remember: Don't ask questions just for the sake of asking; ask questions you genuinely need answers to.

Be sure to ask questions where you don't understand a thing. Seek clarifications to brief, strategy, or tasks you are assigned. This helps save a lot of time and resources.

Asking questions is vital for growth and understanding as a copywriting intern. Don't hesitate to seek clarification or deeper insights from your mentors and peers. This shows your eagerness to learn, ensures you're on the right track, and helps you produce high-quality work.

Taking initiative sets you apart as a proactive and dedicated copywriting intern. Volunteer for projects, propose new ideas, and look for ways to add value beyond your assigned tasks. By demonstrating your willingness to go the extra mile, you’ll showcase your drive and creativity, earning the respect and trust of your team.

A never-settle mindset makes a huge difference on any professional path. Are you a copywriter? Dive deep into Photoshop. Spend countless hours on Illustrator. Shoot your shot on Premiere. The same goes for an aspiring art director: play with words until they mean something. Or until they don’t mean anything at all. At this initial stage, just keep doing in order to unleash the most of your creative potential and stand out in the crowd.

If you're working for an agency with a roster of clients, here's an easy way to be proactive. Put each of the client names or logos in one place (jpeg / printout / anywhere you can easiy access them every day). Get an event calendar for this year. Then get brainstorming. What would be a cool thing for brand X do for Mother's Day? How about brand Y and brand Z? There won't always be a good match, but I can guarantee you'll have some good ideas. For bonus points, you can do the same with current events. The added benefit of tactical ads (or social posts) is that they have to go out ASAP, giving the client (or your bosses) less time to mess with the post or advert and dilute the creative idea.

Always be on the lookout for an opportunity to show your talents. You were hired specifically because the company you're interning with saw something special in you, so own it. My favorite way to do this? Volunteer yourself to help in other areas that your team may be working on. Even if you don't get around to doing it, showing that interest and desire to expand the scope of your experience in the internship will absolutely impress the higher-ups. At the end of the day, always remember: you've got the gusto and the tools to excel in your role, so never back down from showing some honest enthusiasm for the work you're doing!

Taking initiative as a copywriting intern is key to making a lasting impression. Proactively seek opportunities to contribute beyond assigned tasks, such as suggesting fresh content ideas, offering to assist on high-priority projects, and staying updated with industry trends to bring innovative approaches to the table. Show enthusiasm for learning by asking insightful questions and requesting feedback to improve your skills. Demonstrating a proactive attitude not only showcases your dedication and eagerness to grow but also highlights your potential to add significant value to the team.

If you want to be the best intern, collabirate with the human colleagues in your office rather than the AI tool. It is understandable that AI has already become an indispensable part if our work, but a human support provides better basic understanding and the AI is an auxiliary one. Understanding every unique style of writing, making your ideas (not the AI suggested one😅) heard, mastering your skills, maintaining networks and more can only happen with the collaborations. Don't worry if in some instances your superior tries to take credit of your work because of this collaborated work. After all, that shows your work is awesome. Internship is the beginning of your career, so let's start it with your hands rather than some robotic hands!

In my interning days, I'd often pop my head into other creatives' offices and ask if I could help them with anything. It's a great way to become known as genuinely helpful and friendly, even if you never get taken up on the offer. Just make sure to read the room: don't do this when people really have no time to chat with you or brief you.

Punctuality: I once arrived 15 minutes early to a client meeting, impressing the team with my dedication. Deadline Adherence: I completed a project a day ahead of schedule, earning praise from my manager. Effective Communication: I clarified instructions proactively, avoiding misunderstandings and ensuring successful project delivery. Upholding Values: I volunteered for a company-wide initiative, demonstrating my alignment with the organization's mission. Positive Attitude: I remained calm during a last-minute crisis, offering solutions that were well-received by the client.

You should be punctual, and regular and meet deadlines to leave a better impression. Share ideas and collaborate when you find yourself in a meeting.

Don't be late. Ever. For anything. Better yet, make a rule of being the first in the office. It really does make a good impression, plus it helps you become part of the furniture — an important prerequisite for getting hired.

Professionalism is crucial in establishing yourself as a reliable copywriting intern. Always meet deadlines, communicate clearly, and deliver high-quality work. Dress appropriately for meetings, respect confidentiality, and handle feedback with grace. Demonstrating professionalism will earn you respect and trust from your colleagues and mentors, paving the way for future opportunities.

It’s important to think from the perspective of your audience first. Understand who you are targeting and why - what value the product or service you are selling would add to their lives and how this is much greater than the price tag. It’s always important to study the ins and outs of your customers to become a good copywriter. Also, remember thinking is not limited to a 9-5 or within your set working hours only. A good idea can even hit while brewing your favourite cup of coffee!

Keep all the work you've created during your internship. Get into the habit of revisiting older work to see if you would change anything about it now. If the answer is usually 'yes', that means you're growing, and so are your standards. And, as tempted as you will be to facepalm whilst reading your previous creations, focus on the progress you've made instead.

I always tell interns to make themselves part of the furniture. By the time your placement is over, your colleagues should find it hard to imagine NOT having you around. This happens when you make yourself indispensable (by being friendly, professional, proactive, hardworking, enthusiastic, good at what you do and at taking feedback) but also when you take part in the social life at your workplace. Never miss a pub get-together or a party (but please don't drink too much). Become a regular at the office kitchen — because so many work and non-work conversations happen in communal areas rather than in offices or at people's desks. Be seen, be nice, always be there — and chances are, you will get to stay way beyond the internship period.

One advice that I took to heart was: "No two copies are the same." I believe it is a rite of passage to go through a phase where we want all our copies to be witty and snappy and fun. And while there is always a time and space for that, not every copy needs to follow that template. What I have found helpful is paying attention to the way copies are written for different products and different mediums.